• Title/Summary/Keyword: 미 상품

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Quality Changes of Hydroponically Grown 'New Raon Red' Paprika Packaged in Corrugated Box as Affected by Storage Temperature (수경재배한 미니 파프리카 '뉴라온레드' 저장온도 별 골판지박스 포장에서 수확후 특성 변화)

  • Chul Geon An;Jung-Soo Lee
    • KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
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    • v.29 no.1
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    • pp.35-41
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    • 2023
  • The purpose of this study was to examine the effect of each storage temperature condition of 5, 10, 15 and 20℃ to maintain the freshness of mini paprika (Capsicum annuum cv. New Raon Red) in corrugated box. Changes in general appearance, fresh weight loss, firmness, SSC (solid sugar content), and Hue angle were investigated. Furthermore, storage at temperatures ranging from 5℃ to 15℃ for 14 days resulted in maintaining freshness for 35 days. Paprika stored at 20℃ showed significantly higher loss of fresh weight and firmness than that of other storage temperatures. Furthermore, paprika stored at 5℃ and 10℃ showed a lesser decrease in hue angle than that at 15℃ and 20℃. However, the SSC of mini paprika was not significantly affected by storage temperature. These results suggest that corrugated box packaging in combination with low storage temperatures (5~10℃) could be effective in prolonging the shelf life of mini paprika. Therefore, the results represented that the low temperature storage in combination with cardboard box treatment could be effective in prolonging the shelf life of fresh paprika.

Institutionalization of Korean Native Beef Production and the Characteristics of Commodity Chain: the Case of Hampyong-gun in Jeonnam Province (한우 생산 제도화에 따른 한우 상품사슬의 특징: 전남 함평군을 중심으로)

  • Kim, Na-Ri;Park, Kyonghwan
    • Journal of the Economic Geographical Society of Korea
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    • v.17 no.2
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    • pp.296-320
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    • 2014
  • Since the last decades, livestock ranching has been fast industrialized and the global trade of meat products is sheer increasing. And the Korean government opened its domestic beef market to meet increasing domestic demand for beef. In this context, domestic beef production took its way to specialization and scale economies, and subsequently the commodity chain of beef became different from the conventional one. Such institutions as beef quality grade, HACCP, and brand marketing have strong influence on current beef production systems. Furthermore, along with the macro-scale change, regional and local systems and actors also transform the beef commodity chain. Hampyong-gun, which had once been a declining rural and under-served region in the past, is now actively reviving its economy by producing industrialized, specialized, and localized beef. Such native beef production is both impacted by and associated with multi-scaled actors, their institutions and supporting discourses. These heterogeneous actors and institutions form a newer form of native beef system in the region.

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Review Analysis by using the Opinion Mining Techniques (오피니언 마이닝을 이용한 상품평 분석)

  • Song, Jun Seok;Cho, Kyung Soo;Kim, Ung-mo
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.11a
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    • pp.35-38
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    • 2010
  • 인터넷 시장이 빠르게 성장함에 따라 사용자들의 참여도가 매우 높아졌다. 인터넷 사용자들은 인터넷 쇼핑의 상품에 관한 의견을 웹 상에 표현하기 시작했고, 실제 소비자이 판단하는 데에 많은 영향을 미치고 있다. 하지만 현재에 들어 그 양이 엄청나게 방대해 졌기 때문에 사용자들이 원하는 정보만을 찾아내는 것은 어려운 일이다. 본 논문에서는 사용들이 작성한 인터넷 쇼핑에서 상품평에 관한 리뷰를 모아 방대한 양에서 오피니언 마이닝 기법을 이용해 유용한 정보를 효율적으로 도출해서 사용자가 원하는 정보를 요약하여 제공하는 방법을 제안한다. 이러한 방법을 통해서 사용자는 상품을 구매하기 전에 좀 더 객관적이고 효율적으로 판단을 내릴 수 있을 것이다.

The Effects of Brand Repuration and Social Comparison on Consumers' Brand Attitude and Purchase Intention of a Product Recommended by AI (브랜드 명성과 사회비교경향성이 AI 추천 제품의 브랜드 태도 및 구매의도 미치는 영향연구)

  • Sungmi Lee
    • Smart Media Journal
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    • v.13 no.1
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    • pp.67-75
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    • 2024
  • The purpose of this research is to investigate consumer responses to production recommendations by AI. In order to test hypotheses of this study, we conducted experimental study that was a 2(Brand reputation: high vs. low) X 2(Social comparison: high vs. low). The results of this study showed the interaction effects of brand reputation and social comparison on brand attitude. Based on the results, we provide theoretical implications to extent the existing research regarding product recommendations. Moreover, the results of this study provide some practical implications and a new aspect about AI recommendations.

Impact of Information Offering and Relational Benefits on Online Purchashing Intention of Cultural Products: Difference between Stage and Screen (정보제공과 관계혜택이 문화상품 온라인구매의도에 미치는 영향: 공연상품과 상영상품의 차이)

  • Cho, Se-Hyung
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.149-163
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    • 2022
  • With the development of the culture industry, online transactions of cultural products are being activated, and offering information and establishing relationship with customers in web-site have an important influence on online purchase decision making. The purpose of this research is to examine the effect of information and relational benefits provided by online sales sites of cultural products on online purchasing intention, and to reveal through empirical analysis whether these influences show a difference between stage products and screen products. Looking at the results of the study, first, in the case of the whole, both information offering and relational benefits have a significant effect on online purchasing intention. Second, in the case of stage products(plays), product understanding information, economic relational benefits, and customization relational benefits showed significant effects, but product purchasing information showed no significant influence. Third, in the case of screen products(movies), product purchasing information and economic relational benefits showed a significant effect, but product understanding information and customization relational benefits had no significant effect. In conclusion, the impact of information offering and relational benefits on online purchasing intention differs according to cultural products, and economic relational benefit is found to be an important influencing factor on online purchase decision making in all cases. These research results are expected to be helpful in establishing differentiated marketing strategies including customer relationship management in online transactions of cultural products.

The Study on the Effect of Cultural Difference on Overseas Travel Market: A Comparison among Korea, China, U.S. and Japan (문화차이가 해외여행 시장에 미치는 영향에 관한 연구: 한·중·미·일 비교를 중심으로)

  • Kim, Jonghyuk
    • International Commerce and Information Review
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    • v.19 no.1
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    • pp.213-234
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    • 2017
  • This study analyzed valid samples of 707 units collected by conducting paper and online surveys on the Korean, the Chinese, the American, and the Japanese. The result showed that a significant causal relationship exists between power distance and pull motivation as well as collectivism and push motivation, which led to a conclusion that developing travel packages that can strengthen bonding of fraternal societies through various events and attractions is effective for respondents from Asian countries. On the other hand, Americans turned out to prefer practical plans, which could provide individual's needs and preferences, for example, a self-healing package. This study, using a simple survey, may have a limitation in that it does not allow the participants to express their opinions. However, the study is meaningful that it made a theoretical contribution utilizing Hofstede's cultural dimensions index, two types of motivation, and theories of customer satisfaction and revisit intention. It also has a practical implication in that it proposes the most optimal and applicable overseas travel marketing strategy by comparing cultural traits of each country.

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사회적기업에 대한 대학생의 자아이미지 일치성과 가치일치성이 애호도에 미치는 영향에 관한 연구: SEN 동아리를 중심으로

  • Park, Jae-Hwan;Lee, Il-Han
    • 한국벤처창업학회:학술대회논문집
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    • 2018.11a
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    • pp.181-185
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    • 2018
  • 최근 사회적기업의 빠른 성장세와 중요성에도 불구하고 대부분의 사회적기업은 영세한 사업규모, 정부에의 재정적 의존, 전문 경영 인력과 지식의 부재, 소비자의 낮은 인지도 등 많은 한계를 갖고 있다. 따라서 사회적기업의 경제적 자립을 위한 마케팅 분야의 실증적 연구가 필요하지만 현재 이에 대한 선행연구는 미미한 실정이다. 이에 본 연구는 (1) 사회적기업의 이미지와 소비자의 자아이미지 일치성, (2) 사회적기업의 상품에 대한 소비자의 기대수준과 실제 성과와의 기능적 일치성, (3) 사회적기업 상품이 내포하는 사회적 가치와 소비자의 가치일치성이 사회적기업에 대한 고객만족과 애호도에 미치는 영향을 살피고, 이 과정에서 사회적기업 동아리 소속 여부의 조절적 역할을 확인하여 사회적기업의 장기적인 마케팅에 시사점을 주고자 하였다. 본 연구의 결과는 다음과 같다. 첫째, 자아이미지 일치성, 기능적 일치성, 가치 일치성은 모두 사회적기업의 소비자가 사회적기업과 그 상품에 대한 만족에 긍정적인 영향을 미치고 애호도를 형성하게 한다. 둘째, 사회적 기업 동아리 소속여부는 자아이미지 일치성, 기능적 일치성, 가치일치성이 고객만족에 미치는 영향의 민감도를 낮추는 조절변수로 나타나 사회적기업에 대한 만족에 있어 동아리 활동이 중요한 역할을 하는 것으로 파악되었다.

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Study concerning the survey scope of the product for the Application of the U.S. Antidumping Law (미국반덤핑법 적용을 위한 상품의 조사범위에 관한 연구)

  • Han, Na-Hee;Ha, Choong-Lyong
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.375-397
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    • 2011
  • Having ahead the Korea-US FfA come into effect by beginning of the 2012, the interest to U.S. trade law has been highly increased. The abuse of U.S. antidumping measures, especially, have been alleged by many developed countries, that's why it need to be studied. For initiating antidumping investigation, the scope of "subject merchandise" has to be determinated. But there is no regulation about the term "subject merchandise(or product under consideration)" on WTO Antidumping Agreement as well as U.S. Antidumping Law. U.S. antidumping law defines domestic like product as "a product that is like, or in the absence of like, most similar in characteristics and uses with, the article subject to an investigation under this title". Thus, the reference point from which the like product analysis begins is "the article subject to an investigation". The Department of Commerce should interpret the subject merchandise in accordance with customary rules, beginning with its ordinary meaning. The note of caution is that the DOC generally exercises 'broad discretion to define and clarify the scope of an antidumping investigation in a manner which reflects the intent of the petition. This paper investigates the survey scope of product in U.S. antidumping law through related regulations and cases. In addition, it was carefully examined because the scope of subject merchandise has effect on antidumping duty order.

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A Study on Necessity of System for mediating transactions of a mobile gift certificate (모바일 상품권 거래 중개 시스템의 필요성에 관한 연구)

  • Bae, Yu-Mi;Jung, Sung-Jae;Lee, Kwang-Yong;Jang, Rae-Young;Lee, Jae-Ung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2016.05a
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    • pp.185-188
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    • 2016
  • The percentage share of mobile gift card certificate in the gift card market has increased significantly each year. But from a consumer perspective mobile gift card certificate has several problems. Specifying unfair terms in Fair Trade Commission has improved slightly, but the problem is not replaced with the equivalent authority that issued the vouchers can not be solved. The exchange between users the most realistic way to solve this problem is to create an environment as possible. In conclusion, The deal will be possible to build a mobile gift card certificate brokerage trading in a convenient and reliable P2P-based. If the System for mediating transactions of a mobile gift certificate has created a healthy retail environment, such as the expansion of the voucher market, reduce social costs may be creating.

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Sentiment analysis of online food product review using ensemble technique (앙상블 기법을 활용한 온라인 음식 상품 리뷰 감성 분석)

  • Kim, Han-Min;Park, Kyungbo
    • Journal of Digital Convergence
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    • v.17 no.4
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    • pp.115-122
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    • 2019
  • In the online marketplace, consumers are exposed to various products and freely express opinions. As consumer product reviews have a important effect on the success of online markets and other consumers, online market needs to accurately analyze the consumers' emotions about their products. Text mining, which is one of the data analysis techniques, can analyze the consumer's reviews on the products and efficiently manage the products. Previous studies have analyzed specific domains and less than 20,000 data, despite the different accuracy of the analysis results depending on the data domain and size. Further, there are few studies on additional factors that can improve the accuracy of analysis. This study analyzed 72,530 review data of food product domain that was not mainly covered in previous studies by using ensemble technique. We also examined the influence of summary review on improving accuracy of analysis. As a result of the study, this study found that Boosting ensemble technique has the highest accuracy of analysis. In addition, the summary review contributed to improving accuracy of the analysis.