• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2002.12a
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• pp.497-501
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• 2002

개인의 경험을 통해 얻어지는 외부의 물리적 자극에 대한 복합적인 감성을 측정.분석하여 공학적으로 처리함으로서 인간이 보다 편리하고 안락한 생활을 영위하도록 하는 연구가 진행되고 있다. 본 논문에서는 인간의 오감 즉 시각, 청각, 후각, 미각, 촉각 중 소비자의 구매 욕구에 많은 영향을 주는 시각(색)에 따른 감성상태의 패턴을 분류하기 위해 색채 심리를 다치오토마타 모델을 이용하여 입력 이벤트와 상태 사이의 관계를 활용하여 감성을 처리할 수 있는 방법을 제안한다. 인간의 심리 상태를 학습할 수 있도록 오토마타의 입력 값(색)에 따른 상태(감성상태)의 변화를 신경망 모델로 구현함으로서 색채에 대한 감성을 처리하였다.

• 건강소식
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• v.31 no.6 s.343
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• pp.6-17
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• 2007

구강은 소화기계통이 처음 시작되는 부분으로서, 음식물을 잘게 부수고 소화시키는 일을 담당하며, 미각기관 또는 발성의 보조기관으로서 작용한다. 따라서 구강에 문제가 생기게 되면 먹는 것은 물론 외적인 면으로도 고역을 겪게 된다. 음식을 맛있게 먹고 대인관계에 있어선 자신 있게 웃으며 말할 수 있도록 하려면 구강에 대한 철저한 관리가 필요하다. 우리 인체의 건강신호등이라 할 수 있는 구강에 대해 부천대성병원 가정의학과 의사 홍명호, 서울대병원 보철과 임영준 교수와 가톨릭의대 강남성모병원 치과 양성은 교수의 도움말로 알아본다.

• Culinary science and hospitality research
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• v.21 no.3
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• pp.116-129
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• 2015

In order to maximize customer satisfaction and provide differentiated customer-oriented marketing strategies, it is important to understand the essence of consumer behavior and characteristics of their market segmentation. Therefore, this study explored the relationships among five different food-related lifestyle (i.e., health, fashion, taste, economy and safety oriented), positive emotion, and satisfaction. An analysis of 338 samples drawn from college students who visited coffeehouse at least once in the previous months was performed. The results revealed that, taste, economy, and safety oriented lifestyle significantly affected positive emotion, and positive emotion significantly affected satisfaction. The findings highlight the significant role of coffeehouse customer food-related lifestyle toward positive emotion in the formation of satisfaction, and therefore generate theoretical and practical implications for the coffeehouse industry.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.05a
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• pp.801-804
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• 2013

We propose a new tongue examination model according to the taste division of tongue. The proposed sytem consists of image acquisition, region segmentation, color distribution analysis and abnormality decision of tongue. Tongue DB which is classified into abnormality is constructed with tongue images captured from oriental medicine hospital inpatients. We divided 4 basic taste(bitter, sweet, salty and sour) regions and performed color distribution analysis targeting each region under HSI(Hue Saturation Intensity) color model. To minimize the influence of illumination, the histograms of H and S components only except I are utilized. The abnormality of taste regions each by comparing the proposed diagnosis model with diagnosis results by a doctor of oriental medicine. We confirmed the 87.5% of classification results of abnormality by proposed algorithm is coincide with the doctor's results.

• Journal of Sensor Science and Technology
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• v.9 no.5
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• pp.365-372
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• 2000

In this study, a multichannel taste sensor using the evanescent field absorption in fiber optic was developed, and evaluated its characteristics for several basic taste substances. This sensor is based on the change of evanescent field absorption at the surface of optical fiber core layer. The sensor device was made of a plastic-clad-silica fiber (3M Co., FP-400-UHT, core diameter $400\;{\mu}m$) and a middle portion of cladding layer was removed and the surface of stripped fiber core was dip-coated with a sensing membrane. And then, it was determined the difference of evanescent field absorption into the sensing membrane, according to various taste substances and its concentrations variance. The sensing membranes were prepared with six kinds of dyes, were known as potential sensitive dye together with silicone polymer the same refractive index of cladding. Each output patterns were obtained from the sensor devices could be distinguished not only five kinds of basic taste substances such as sweetness, saltiness, sourness, bitterness and umami, but also various mixed taste substances.

• Culinary science and hospitality research
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• v.21 no.1
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• pp.116-128
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• 2015

This study examined customers from restaurants in hotels in the Busan and Gyeongnam region, South Korea, to confirm if dinging area decoration has any indirect effect on behavioral intention via customer emotional response and the mediating effects of customer emotional response in order to provide the basic materials of marketing strategies for continued customer visit to the hotel restaurants. The implications of the study are summarized as follows: First, if restaurant space is designed in consideration of gustatory, visual, auditory, tactile, and olfactory aspects, it becomes a reason for customers to re-purchase and spread good words of mouth. Second, restaurant food space should be designed to make customers pleasant and exciting. Third, the design of food restaurant design that induces customer emotional responses elevates customer re-purchase and intention to deliver words of mouth.

• Culinary science and hospitality research
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• v.19 no.5
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• pp.296-311
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• 2013

This study aims to show basic data to build suitable marketing strategies for consumers by determining the motivation and selection attributes of HMR according to their lifestyles. A survey was conducted from March 1st to March 30th, 2013, and total 362 out of 450 copies of questionnaire were used for analysis. The results are as follows. First, it showed that the pursuit of health in lifestyle had a significant effect on usefulness and economical efficiency. Next, the pursuit of health was analyzed not to have a significant effect on HMR quality and convenience. Third, usefulness and economical efficiency in the category of motives for purchasing HMR didn't have any significant effect on repurchase intention. Finally, HMR quality and convenience in the selection attributes of HMR had a significant effect on repurchase intention.

• Journal of the Korean Society of Food Culture
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• v.28 no.6
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• pp.585-593
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• 2013

This study was designed to measure taste sensitivity and the five basic senses by an educational classification instrument. The instrument was a rice kit that could use samples in a dry powder form or oil extract after long-term storage To test for taste, sucrose, salt, citric acid, and quinine sulfate were made at different concentrations and taste sensitivity was measured on a scale from level 1 to level 5. To obtain baseline data, an inspection tool for the five senses was used and randomly applied on 101 schoolchildren in the third and fourth grade in the city of Cheonan in Korea. The inspection tool was composed of 17 questions; 5 questions regarding visual characteristics and three questions each for characteristics regarding taste, hearing, smell, and touch. The average age of the schoolchildren was 9.5 years old and there were 49 third grade students (9 years of age), and 52 fourth grade students (ten years of age). There were slightly more male students than female students, 56 (55.4%) compared to 45 (44.6%), respectively. The average height of female students was higher than that of males, but the average BMI (body mass index) of the male students was slightly higher than that of female students (18.28 compared to 18.09, respectively). Female students were slightly more sensitive to salty tastes than male students (2.8 compared to 2.5, respectively). In the score distribution for each sense, touch sense was the highest at 7.59, sight sense was 7.49, hearing sense was 5.43, smell sense was 5.24, and taste sense was lowest at 3.69. Therefore, schoolchildren first tend to recognize and deem important the touch and sight of food before its taste.

• The Research Journal of the Costume Culture
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• v.26 no.6
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• pp.1015-1027
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• 2018

In the retail environment where online-shopping malls are growing, offline store are find it difficult to survive simply by selling their products. As a result, offline retailers are trying to find unique services that are appealing to their customers. In such a market environment, marketing strategies that stimulate the five senses other than the sight can be an alternative. Therefore, this research is aimed at observing the effect of the senses on emotion and purchase intention in a fashion retail context. A two by two experimental design (existence vs non-existence of scent x existence vs. nonexistence of eating chocolate) between subjects was used. A total of 120 participants were randomly assigned to the four situations, and they were asked to complete the questionnaires about emotion and purchase intention. The survey data were statistically analyzed using SPSS 23.0, and results are as follows. After a two-way ANOVA, we observed a statistically significant effect of the scent service on pleasure and purchase intention the sweet offering service on purchase intention. Moreover, when scents service and sweet offering service were provided at the same time, the highest purchase intention was obtained among other services. In addition, we studied the effects of emotions on purchase intentions, and the pleasant emotions resulting from the services have a positive effect of on purchase intentions.

• Journal of Nutrition and Health
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• v.49 no.1
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• pp.36-42
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• 2016

Purpose: This study was conducted for comparison of salty taste assessment, salty taste preference, high-salt dietary attitude, and high-salt dietary behavior by stages of behavior change among school-aged children and adolescents. Methods: A total of 1,595 students (1,126 school- aged children, 469 adolescents) from 43 elementary schools and 17 middle and high schools in Daegu were tested using salty taste kits and surveyed using questionnaires on stages of behavior change, high-salt dietary attitude, and behavior. Results: Adolescents showed a significantly higher result for salty taste assessment than school-aged children (p < 0.01). In salty taste assessment, the students of pre-contemplation stage (n = 498) and contemplation stage (n = 686) showed higher scores than students of action stage (n = 351) and maintenance stage (n = 60). Regarding the salty taste preference, students of maintenance stage preferred the lower two samples (0.08%, 0.16%) and students of pre-contemplation stage preferred the higher two samples (0.63%, 1.25%). High-salt dietary attitude scores and dietary behavior scores were highest for students of pre-contemplation stage and were lowest for students of maintenance stage. Conclusion: Salty taste assessment, high-salt dietary attitude, and high-salt dietary behavior were significantly different by stages of behavior change among school-aged children and adolescents. This study suggests the need for examination of the stages of behavior change before nutrition education for effective education.