• Cross-Cultural Studies
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• v.43
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• pp.289-326
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• 2016

The strategy of "soft power" in the foreign and internal policies of modern Russia is one of the important factors in the implementation of public policies, and the influence of soft power is increasingly becoming stronger and gaining new forms and methods of implementation. The Russian government exerts efforts to form a positive image of Russia in the international arena, in order to strengthen the country's competitiveness, based on active use of "soft power." Currently, Russian cultural policy is developing in two main directions. In the internal policy sphere, the Russian government emphasizes national unity and civic solidarity, and fosters a sense of patriotism and national pride. In the sphere of foreign policy, the Russian government is attempting to regain its status as a great power and to create a new image of Russia that is different from that of the former Soviet Russia. In this article, we examine and analyze various aspects of the hidden political mechanisms involved in mega-sporting events, in particular the Sochi Olympics, from the viewpoint of Russian internal and foreign policy. We address the major functions of mega-sporting events and their influence in the political realm. The political impact of mega-sports projects can even compensate for economic losses incurred during the preparation and hosting of the Olympic games. In this respect, we can define mega-sporting events as one of the main components of soft power; such events reflect the basic directions of internal and foreign policy in post-Soviet Russia, which are to form and promote an image of Russia using national branding. In order to fairly and objectively analyze the recognition and perception held by Russians of the significance of mega-sporting events, in this work, we carefully studied the results of various surveys conducted by the Russian research organization VCIOM (Russian Public Opinion Research Center) before and after Russia hosted the Winter Olympic games in Sochi (2014) and the Summer Olympic games in Kazan (2013). Furthermore, on the basis of the ranking of national brands by Simon Anholt (Anholt Nation Brands Index - NBI), and on the basis of the ranking of 100 national brands conducted by the British consulting company "Brand Finance" (Brand Finance Nation Brands 100), we minutely trace the development and qualitative change in Russia's image and the role of the mega-sporting projects. This article also examines the Kremlin's internal and foreign policies that were successfully carried out in practical terms. This study contributes to the understanding of the value of mega-sporting events from the point of view of cultural policy of the current ruling party of Russia. This standpoint allows us to outline the main directions of Russian cultural policy and to suggest perspectives on the branding strategy of modern Russia, including strategies related to consolidating Russia's position in the international arena.

• Vending industry
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• v.8 no.1 s.22
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• pp.77-79
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• 2008

• The Science & Technology
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• no.8 s.423
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• pp.4-5
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• 2004

• Proceedings of the Korean Association for Survey Research Conference
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• 2007.11a
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• pp.211-212
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• 2007

• Broadcasting and Media Magazine
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• v.6 no.1
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• pp.88-96
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• 2001

• Korean journal of communication and information
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• v.46
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• pp.37-74
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• 2009

This research is an attempt to investigate cultural identity at the international level. Asia is one of the weakest communities in the world due to discrepancies in terms of political, economic, social and cultural aspects. Additionally, Asia has never been independent in communication flows since imperialist history until the Korean wave emerged at the turn of this century. The Korean wave reflects complex power embedded in postcolonial world in addition to cultural commonality among Asian audiences. I have conducted audience researches on Korean drama fandom in Japan and China. I adopt Lacanian psychoanalysis in order to interpret identity issues of Asian media audiences. Particularly, Deleuze and Guattari's theories are useful to scrutinize group identity of Asian community. Additionally, I refer to theories of nationalism.

• Journal of the Korean Society for information Management
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• v.12 no.1
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• pp.67-86
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• 1995

The purpose of this paper is to suggest issues and problems with a view to construct the national culture information network. Twenty-one culture and arts organizations are surveyed to analyze the characteristics of data format, management structure, operating systems, personnel aspect, and user's behavior patterns and needs.

• Information and Communications Magazine
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• v.31 no.7
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• pp.52-58
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• 2014

본고에서는 ICT DIY의 개념과 의미에 대해 국내외 사례를 통해 알아본다. ICT DIY이 만들어가는 새로운 문화 운동과 산업 생태계의 도래에 대해 살펴본다. ICT DIY의 핵심은 오픈소스 하드웨어와 소프트웨어의 이용 그리고 자율적인 커뮤니티 문화의 확산이다. ICT DIY는 스스로 만드는 ICT 제품 및 서비스로 자신의 아이디어를 쉽고 빠르게 구현해 볼 수 있는 기술적, 문화적 환경을 제공합니다. 이를 통해, 기존 제품을 개선하거나 새로운 제품을 만들어 볼 수 있다. ICT DIY는 개인 차원의 단순한 취미를 넘어 차세대 산업 생태계 관점에서 크게 주목 받고 있다.

• Proceedings of the Korea Contents Association Conference
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• 2012.05a
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• pp.315-316
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• 2012

본 연구에서는 문화 차이에 따른 웹사이트 인터페이스 디자인 비교연구를 위하여 Hofstede이 제안한 5가지 문화차원을 바탕으로 중국과 미국의 포털사이트 인터페이스 디자인을 비교 분석하였다.

• The Journal of the Korea Contents Association
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• v.10 no.5
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• pp.370-378
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• 2010

The aims of this research are to grasp the supporting volition of the government as increasing multicultural family and discussing direction of the work and program for them. Therefore, this article inquired into the structure and the view through the supporting the law in 2008 and policy in 2009 of multicultural family and the contents of the work and program divided into the fields of essentiality and speciality for the multicultural family support center. As a result, this article implied three directions ; first, the practicality of contents based on the needs and requirement of multicultural family, second, the connection of multicultural family life cycle based on circumstances and resources, third, the mutual direction of effect based on promoting the character of a nation between multicultural family and others.