• Journal of Korea Entertainment Industry Association
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• v.13 no.1
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• pp.35-46
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• 2019

In this study, we conducted an empirical analysis to examine the effects of corporate cultural marketing activities on customer satisfaction and customer citizenship behavior through positive emotion variables. For this study, we conducted a survey on customers who have experienced cultural marketing activities of companies. The results are as follows. First, among the four factors of culture marketing activities, 'sponsorship','synthesis','style', and other factors excluding 'sales' factors influenced positive emotion. Second, positive emotion have a positive effect on customer satisfaction with products and services. Third, positive emotion affect voluntary customer citizenship behavior. As a result, it can be seen that the marketing activities of companies practicing cultural activities, differentiation of products and services based on culture, and formation of corporate culture emphasizing culture lead to positive emotion of customer. In addition, positive emotion are likely to lead to customer satisfaction with products and services, and furthermore, in order to create common value, it is sometimes possible to lead to customer citizenship behavior that voluntarily perform the same role as the company's spokesperson have. Based on the results of this study, it is necessary for domestic stakeholder to engage in innovative perspectives and ongoing activities based on the essential concepts of cultural marketing to secure customer and build competitive advantage.

• Proceedings of the Costume Culture Conference
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• 2004.04a
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• pp.78-80
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• 2004

현대사회는 새로운 문화가 끊임없이 생성되고 사라지는 현상이 반복되는 가운데 다양한 문화가 동시에 공존하고 있으며 서로의 문화를 존중하고 인정하면서 각자의 문화를 발전시켜가고 있다. 이러한 사회적 분위기에서 남성들의 문화도 과거와는 다른 양상을 보여 사회적 활동 외에 다양한 문화적 활동에 적극적으로 참여하고 있다. 특히, 최근에는 과거에 여성의 전유물이라고 여겨져 왔던 패션이나 외모, 피부관리, 화장 등에 대한 남성들의 관심이 증가하고 있으며 이러한 현상에 대한 사회적 인식 또한 달라지고 있다. (중략)

• Journal of Korean Dental Hygiene Science
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• v.6 no.2
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• pp.115-127
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• 2023

Background: This study was conducted to determine the level of job satisfaction and patient safety cultural activities for dental hygienists and to determine the relationship between job satisfaction and patient safety cultural activities. Methods: A survey was conducted on 214 dental hygienists, and data from the final 180 were analyzed. Job satisfaction consisted of a total of 20 questions, and patient safety cultural activities included a total of 25 questions. The survey was conducted on a 5-point scale. Results: The average job satisfaction score of the study subjects was 3.44 points. Among patient safety cultural activities, infection control had the highest average score (4.12 points) and radiation safety management had the lowest average score (3.10 points). Patients with less than 3 years of clinical experience (4.01 points) had higher patient safety culture activity scores than those with 3 to 10 years of clinical experience (3.72 points) and those with more than 10 years of clinical experience (3.69 points). The level of patient safety cultural activities was statistically significantly higher as age, less clinical experience, and job satisfaction increased (p<0.05). Conclusion: In the case of dental hygienists, patient safety cultural activities must be carried out throughout the entire work, so an active will to practice patient safety cultural activities is necessary. In order to improve the performance of patient safety cultural activities, it is necessary to adjust the workload of dental hygienists to improve job satisfaction and create a work environment in which they can focus on patient safety cultural activities.

• 한국벤처창업학회:학술대회논문집
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• 2017.04a
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• pp.23-23
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• 2017

본 연구에서는 지역사회의 생활문화공동체 만들기 사업의 한 사례로 경상남도 화동군 화개면 대성리 의신마을의 노인주민들을 중심으로 이루어지는 문화유산 개발과 자발적(생산적) 문화주체발굴 및 양성을 하고자 한 사례연구이다. 2017년부터 2019년의 3년차 사업으로 지역의 마을회(영농회, 부녀회, 청년회, 노인회)와 체험시설 관리운영, 체험행사 관리, 가공시설장 활용, 체험 프로그램 기획/운영, 마을기반조성사업 및 관광체험을 주요활동으로 하는 영농조합법인의 유기적 협력을 통하여 주변의 특산물, 자연환경, 산업환경 및 지리산을 중심으로 구성된 지역역사 문화환경이 연계되어 진행되는 생활문화공동체 만들기 사업이다. 특히 농악/낙차 동아리, 사진동아리, 그림동아리, 압화동와리와 같은 동아리 활동을 통하여 산골의 지역적인 약점을 보완할 수 있으며, 문화예술을 향유하려는 시대적인 욕구를 충족할 수 있는 실질적인 문화예술프로그램을 통한 공동체 발전을 지속하고자 함이 취지이다. 지역 노인들을 대상으로 노인들의 감성지능의 변화에 의한 지역공동체의식과 6차산업 기업가 정신 및 노인들의 사회참여에 대한 인식을 알아보고자 한다.

• Korean Association of Arts Management
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• no.51
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• pp.35-73
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• 2019

The purpose of this study is to investigate the effects of culture and arts activities (experience, type, frequency) and participation motivation on subjective well-being and to investigate the mediating effects of learning motivation. For this study, the subject is limited to adults who are leading consumers of culture and art activities can decide what activity to do. By survey, data from 1,000 respondents are used for analysis after applying proportional sampling based on the proportion of sex and age indicated in the population statistics. Exploratory factor analysis and reliability analysis were conducted based on the collected data using SPSS v.22.0. The results obtained from the empirical analysis are as follows. First, regarding culture and art activities (experience, type, frequency) and subjective well-being, the results are as follows. H1. Those who experienced culture and arts activities have higher subjective well-being than non-experienced ones. H2. Participating in culture and art activity increases subjective well-being more than just spectating culture and art programs. H3. Heavy participants in culture and art activities have higher subjective well-being than lighter participants. These results indicate that culture and art activities are important variables that have a positive effect on subjective well-being. Therefore, participating in culture and art activities may be an appropriate way to enhance subjective well-being because they are life experiences that individuals can experience in their daily lives. Second, H4. internal motivation and external motivation, sub-factors of participation motivation in culture and art activities, have a positive effect on subjective well-being, and amotivation has a negative effect on subjective well-being. Therefore, in order to improve subjective well-being, it is important to strive to lower amotivation and increase internal and external motivation. Third, H5. learning motivation has a partial mediating effect on the relationship between participation motivation in culture and art activities and subjective well-being. This result suggests that culture and art activities and education might be helpful for subjective well-being when they are conducted together since participation motivation in culture.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.63-64
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• 2014

문화융성은 문화의 여러 층위와 지향들이 상호작용을 함으로써 개인을 비롯한 사회 각 주체들의 창의와 지성의 정신 활동을 생산성 있게 지속시키는 데로 나아가는 것, 그리하여 이들 활동들을 역동적으로 융합(networking)하고 선순환 함으로써 우리의 정신과 의식이 산출해 내는 것들의 가치가 높아지고, 이 시대를 살아가는 우리들의 정신적 삶이 더욱 높은 수준으로 고양되는 상태를 말한다. 본 논문은 2014년 문화체육관광부가 제정, 공포한 <지역문화진흥법>에 담긴 문화융성을 담론분석 하였다.

• Journal of the Korean association of regional geographers
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• v.17 no.2
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• pp.231-244
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• 2011

This study is to examine how activities using local multi -cultural resources and world geography lessons using the CCAP(Cross-Cultural Awareness Programme) affect students' multi-cultural understanding. Activities using local multi-cultural resources were carried by visiting in an alien worker community, volunteering in multicultural center, attending on UNESCO ASP(Associated School Program), and making radio broadcasting program associated with 'SCN FM' which is a local broadcasting station on the weekend. And world geography lessons using the CCAP were conducted with 5 classes including orientation by inviting foreign instructors from that place after reconstructing the Southeast and South Asia unit of the countries such as Pakistan, the Philippines, Myanmar and Cambodia. According to twice questionnaire survey conducted before and after activities using local multi-cultural resources and world geography lessons using the CCAP, it appeared that students had familiarity more than before through direct meeting with foreigners inside and outside classroom, and understood and respected other cultures by acquiring contextual regional knowledge. In the end, multi-cultural activities and world geography lessons using the CCAP contributed to students' global citizenship, which overcame prejudice toward third world cultures. Like that, if world geography classes provide continually students with opportunities to experience directly diverse cultures inside and outside classroom, world geography overcome negative image that it transmit decontextual regional knowledge and is regarded as the subject that is very fit for nurturing global citizenship based on contextual knowledge, consideration and tolerance needed in global and multi-cultural society.

• Korean Business Review
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• v.23 no.2
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• pp.99-114
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• 2010

This study paid attention to the social cultural ripple effect which as a project for the past 10 years, the corporate social responsibility gave to local residents. Especially the study considered the effect appearing from encouragement of cultural activities of residents in abandoned mine which were culturally disadvantaged, and would search for productive ways for continuous development of casino industry and local community in the future. The study area was mainly Taebaek, Gohan, Sabuk located in abandoned mine and the number of residents involved were 185. Through surveys, first, demographic characteristics of respondents were investigated, second, recognition level and satisfaction, third, social cultural impacts of social responsibility of Kangwon Land according to that, and last negative image make over by corporate social responsibility were analyzed. As the result of the investigation, 185 of first response in general recognized the corporate social responsibility of Kangwon Land, and their satisfaction about that was also high. In addition they felt the quality of life were bettered after the development of casino.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.2
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• pp.240-257
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• 2012

Regional innovation cluster is closely related to promoting innovations through activities for knowledge sharing and exchanges among organizations in an adjacent regional context. However, performance of activities for knowledge sharing and exchanges are basically influenced by cultural characteristics of the industries or regions where the organization belongs to. Therefore, knowledge management strategies in a unit of a regional cluster need to consider the cultural characteristics of an industry or region and in turn different activities need to be adopted according to cultural characteristics. This study explores the relationship between cultural differences and the performance of the activities to promote knowledge exchanges in a regional innovation cluster. For this study, factors reflecting cultural characteristics of diverse industries and regions were extracted and the relationships with the performance of the activities promoting inter-organizational knowledge exchanges were analyzed through statistical method.

• 한국노년학
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• v.38 no.4
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• pp.981-997
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• 2018

This paper verifies if the engagement in social activities mediates the effects of human, economic and cultural capitals on successful aging in elderly citizens. The questionnaire survey data collected from 356 elderly citizens aged 65 and over in Busan undergoes structural equation modeling for analysis. The analysis highlights the following. First, human and cultural capitals influence social engagement activities whereas economic capital does not. Second, economic capital affects successful aging whereas human and cultural capitals do not. Third, engagement in social activities impacts on successful aging. Fourth, engagement in social activities mediates the effects of human, economic and cultural capitals on successful aging. Based on these findings, this paper makes suggestions for improving the capitals and social activities of the elderly for successful aging.