• Title/Summary/Keyword: 문화소비공간

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사이버시대의 소비문화 : 디지털폐인 문화를 중심으로

  • 김난도
    • Proceedings of the Korea Society of Costume Conference
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    • 2004.05a
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    • pp.3-12
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    • 2004
  • $\square$ 디지털폐인 탐구 -폐인, 언어, 리플문화, 사진합성, 그외 작품활동 등 $\square$ 어떻게 읽을 것인가 -가상공간은 포스트 모더니즘의 현대 소비문화가 식민화된 형태 - 폐인사이트 요소분석과 심층인터뷰를 통한 포스트모더니티 분석 $\square$ 소비문화적 함의 - 능동적 소비문화 - 대항적 소비문화 - 키치적 소비문화 (중략)

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Space Marketing Strategy Reflecting Behavioral Experience at the Cultural Housing Building (주택문화관의 행동적 체험을 고려한 공간마케팅 전략)

  • Sin, Seul-Gi;Lee, Hyeon-Su
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2008.10a
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    • pp.13-16
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    • 2008
  • 주택문화관은 소비자와의 접점으로 주택상품을 전시하고 판매하는 실질적인 공간이다. 따라서 주택문화관은 다양한 디자인을 통한 경험을 제공하고, 소비로 이어질 수 있는 마케팅 요소로써의 공간이 되어야 한다. 특히 행동체험은 신체적 경험을 유도함으로써 기억과 추억을 남기는 핵심적 공간마케팅 전략이다. 본 연구에서는 현실적 체험요소와 호기심 자극 체험요소를 제안하여 소비자들에게 은유적이고 장기적인 인식을 지원하며, 이것이 공간 마케팅 관점에서 반복적이고 지속적으로 접근 가능한 소비환경이 되는 전략을 제시한다.

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A Study on the Space Composition Characteristic of Malling type Complex Consumption Space (몰링형 복합 소비공간의 공간구성 특성에 관한 연구)

  • Kwon, jung-in;Lim, kyung-ran
    • Proceedings of the Korea Contents Association Conference
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    • 2012.05a
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    • pp.139-140
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    • 2012
  • 소비자들의 니즈가 다양해짐에 따라 쇼핑뿐만 아니라 외식, 공연, 영화관람, 놀이 등 여가도 함께 즐길 수 있는 몰링형 복합 소비공간에 대한 요구가 급증하고 있다. 다양한 쇼핑문화생활공간으로서 몰링형 복합 소비 공간이 확산되어짐에 따라서 공간구성의 비중은 이용자의 입장에서 더욱 중요하게 고려되어져야 한다. 따라서 본 연구는 몰링형 복합소비공간의 사례분석을 통하여 공간구성 비율과 특성을 비교분석하고자 한다.

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A Study on the Case Study of Space Marketing for improving the Corporate Image (기업이미지 향상을 위한 공간마케팅 사례에 관한 연구)

  • Kim, Sin-Hyeong;An, Se-Yun;Lee, Hyeon-Su
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2008.10a
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    • pp.30-33
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    • 2008
  • 현대 소비사회에서는 소비자의 감성을 자극할 수 있는 문화적 가치를 활용하는 것이 중요하며, 이를 활용하는 문화 마케팅을 통하여 기업은 이미지를 향상시킬 수 있다. 새로운 문화 경영의 패러다임에 따라 기업은 소비자에게 문화 공간을 제공하는데 주력하고 있으며, 특히 예술 체험이 가능한 갤러리 공간은 기업 이미지 향상을 위한 공간 마케팅의 주요한 대상으로서 기업과 예술인, 소비자 사이의 상호작용을 통한 예술의 사회적 공헌 및 발전의 효과를 기대할 수 있다.

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A Study on the Changes of Low-rise Residential Neighborhood with the Spread of Consumption-biased Cultural Space - Focused on the Yeonnam-dong Area - (문화소비공간의 확산에 따른 저층주거지 변화 특성 연구 - 연남동 일대를 중심으로 -)

  • Kim, Shinsung
    • Journal of the Korean housing association
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    • v.27 no.4
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    • pp.77-88
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    • 2016
  • Low-rise Residential neighborhoods of Hongdae area, Garosu-gil, Samchung-dong, Itawon etc. are currently emerging new spaces for cultural consumption in the city. Nonetheless undiscerning excessive commercialization often results in monotonous urban space and deportation of residents and leaders of change; Due to commercialization and popularization recently this phenomenon is influencing surrounding low-rise residential neighborhoods. The main objective of this study is to examine how surrounding low-rise residential neighborhood transforms according to the expansion of culture-commerce spaces. Hongdae area's culture-commerce spaces and its expansion into Yeonnam-dong is investigated in specific. Especially attributes and main causes of transformation in physical and experiential space of neighborhood living facilities and residential buildings, when changed into culture-commerce related use is examined in detail. The expansion of culture-commerce space of Hongdae to Yeonnam-dong area has positive meaning in aspects of everyday experience. First, physical alteration of street-building relation increases direct and indirect contact of people. Contact opportunity carries important meaning in sense that it is prerequisite for next stage contact of network and exchange. Second, culture-commerce related programs provide the third place, where various leisure activities can take place. Attributes of transformation and positive meaning of culture-commerce spaces expanding its territory presents the need of management.

The Effects of Characteristics of Media Facade on Customer's Preference (미디어파사드 특성이 문화예술공간의 선호도에 미치는 영향 연구)

  • Lee, Chul Soo;Nam, Sang Moon
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.1
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    • pp.335-341
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    • 2020
  • As life, once immersed in labor, changes with values and lifestyles, individuals consume or participate in culture and arts for learning, meeting of intellectual needs, pleasure, and exchange. As culture and art spaces have increased in recent times, these spaces have been transformed into places to create, view and exchange culture and art, and to consume cultural goods. Culture and art spaces have created and developed new genres and technologies that give viewers the opportunity to communicate and participate, allowing them to understand and accumulate works of media. A media façade thus gives a preference to places for visitors by giving an impression over a short period of time in culture and art spaces that are not areas for exhibitions and performances, and providing an opportunity to more easily approach and understand works and culture and art spaces. A media façade is a type of medium that imparts aesthetics and information by installing LED lighting on the exterior wall of a building for the realization of media functions. In order to analyze the effect of the media façade on preferences for culture and art spaces, a research model was established with media façade characteristics as independent variables and preferences for culture and art spaces as dependent variables. As a result, media façade design and media features influenced satisfaction, while the media characteristics of the media façade influenced recommendation and revisiting, suggesting that many changes will take place in culture and art spaces.

Awareness of Contents Scene as a Cultural Empathy of Cities: A case of 'Contents Tourism' (도시의 문화적 공감대로서 콘텐츠씬의 인식: 콘텐츠 투어리즘 사례를 중심으로)

  • Jang, Wonho;Chung, Suhee
    • Journal of the Economic Geographical Society of Korea
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    • v.22 no.2
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    • pp.123-140
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    • 2019
  • Empathy is the ability to feel, understand, and respond to the emotions of others from the standpoint of others. Recently, 'sympathy' has emerged as an important issue not only in emotional empathy in relation to individuals but also in 'social empathy', which sees sympathy as a basic principle for maintaining society. This study focuses on the issue of empathy as a new driving force for modern society and focused on 'urban scene' as a spatial application for cultural empathy in the city. Urban scenes approach the city as a space of consumption, classify it according to its inherent attributes, and analyze its characteristics. This study approaches the existing urban scene theory in terms of empathy. In addition, as a way to consume city images reflected on contents, a concrete example of 'contents tourism'is examined, and a 'contents scene' is proposed as a new urban scene and its meaning and possibility are presented.

A spatial panel regression model for household final consumption expenditure based on KTX effects (공간패널모형을 이용한 KTX 개통이 지역소비에 미친 영향 분석)

  • Na, Young;Kim, Yongku
    • Journal of the Korean Data and Information Science Society
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    • v.27 no.5
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    • pp.1147-1154
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    • 2016
  • Impact of Korea train express (KTX) on the regional economy in Korea has been studied by many researchers. Current research is limited in the lack of quantitative research using a statistical model to study the effect of KTX on regional economy. This paper analyses the influence of KTX to the household final consumption expenditure, which is one of important regional economic index, using spatial panel regression model. The spatial structure is introduced through spatial autocorrelation matrix using adjacency of KTX connection. The result shows a significant effect of Korea train express on the regional economy.