• Korean Association of Arts Management
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• no.49
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• pp.177-200
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• 2019

The purpose of this study is to critically explore and make an issue of the distribution system presented by Victoria Alexander's 'Modified Cultural Diamond' model. Street artist Banksy was served as a single case, and various secondary data were collected and analyzed for the purposes of this study. First, this study examined the formation of the aesthetic discourse and the increase in the value of Banksy's works by the market intermediaries constituting the distribution system. In addition, this paper placed Banksy's actions and works in Alexander's theoretical framework and critically discussed the following three aspects of the distribution system of 'Modified Cultural Diamond': the divorce between artists and artworks by the distribution system; the ignorance of the direct connection between artist and consumer; and lastly the exclusion of the possibility of distributing works by artists. Based on this discussion, this study has significance in making a theoretical model of Alexander academically controversial.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2005.05a
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• pp.489-496
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• 2005

최근 새로운 정보기술의 패러다임으로 이슈가 되고 있는 유비쿼터스 컴퓨팅이 기술은 행정, 경제, 의료, 교육, 문화 등 사회 곳곳에 적용될 것으로 예상되고 있으며, 그에 따라 비즈니스 모델에 대한 중요성도 증대되고 있다. 그러나 기초 기술, 표준화, 보안 등에 관련된 연구가 중심을 이루고 있을 뿐, 비즈니스 모델과 관련된 연구는 미흡한 실정이다 본 연구에서는 유비쿼터스 컴퓨팅 환경에서 등장하는 다양한 비즈니스 모델에 대해 사업화 이전 단계에서 보다 효과적으로 사업화 가능성을 평가함으로써 사업자가 유망한 비즈니스 모델의 도출이 가능하도록 하는 평가체계를 제시한다.

• 한국디지털정책학회:학술대회논문집
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• 2007.06a
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• pp.315-322
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• 2007

유비쿼터스 환경은 조직의 구조와 개인의 행위를 변화시킬 뿐만 아니라 기업의 경쟁 패러다임 자체를 변화시킬 것으로 전망하고 있다. 또한 유비쿼터스 컴퓨팅의 기술이 경영경제, 행정, 교육, 문화, 의료등 사회 전반에 걸쳐 도입되고 있으며, 이에 따른 비즈니스 모델에 대한 중요성이 증대되고 있다. 기술에 관련된 RFID, USN, 표준화, 보안등에 대한 연구가 활발히 이루어지고 있으나, 비즈니스 모델에 관련된 연구는 미흡한 실정이다. 본 연구에서는 유비쿼터스 컴퓨팅에 대해 알아보고 비즈니스 모델 사례 검토를 통해 유비쿼터스 컴퓨팅 시대의 비즈니스 모델과 발전 방향 및 혁신 전략을 제시하고자 한다.

• Journal of Digital Convergence
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• v.19 no.11
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• pp.225-234
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• 2021

This study is a cross-cultural study examining whether differences in perceptions of social gender roles in Korea and Uzbekistan have different effects on ad attitudes and product attitudes through the endorsers' gender. In particular, this study was focused on the difference between the facial expression of the endorser and the moderating effect of the ad situation in these relationships. The research results are as follows. First, the difference in the perception of social gender roles was larger in Uzbekistan than in Korea. Second, the influence of gender of endorser on ad attitude was perceived to be higher in Uzbekistan than in Korea. Third, the moderating effect of facial expression(Placid vs. Cold) in the effect of gender of advertising model on advertising attitude was found only in Uzbekistan. Fourth, the moderating effect of the ad situation (Office work vs. Family life) in the relationship between the endorsers' Gender and ad attitude was also found only in Uzbekistan. Fifth, the effect of consumer's ad attitude on product attitude showed a statistically significant positive relationship in both countries. This study reveals that cultural differences in the masculinity (or femininity) dimension between Korea and Uzbekistan are also affecting the effectiveness of ads. Therefore, this study suggests that global marketers should consider not only the existing information source effects such as reliability, professionalism, and attractiveness, but also the gender, facial expression, and ad situation of the endorser according to cultural differences when selecting an ad model.

• 프린팅코리아
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• v.10 no.5
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• pp.102-105
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• 2011

산업교육연구소(소장 김성의)는 지난 4월 19일 서울 여의도 사학연금회관 2층 대강당에서 전자책출판사업 시장성/채산성분석 및 성공모델 세미나를 개최했다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.4
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• pp.1885-1894
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• 2014

The purpose of this study was to understand various cultural contents industry and current status for the managerial activities of governmental agencies and business corporations. Moreover, it was to develop model that guides to establish management strategy for future sustained growth. In this study, convenient matrix model was developed. As a result of FGI of experts who works in cultual contents industry, two axes of 'Industry attractiveness' and 'Technology strength' were deduced as main measurement factors and twenty-nine detail factors were deduced. After that those detail factors were deduced through two-time survey aimed cultural contents industry experts. To find out importance of each factor, AHP method was used. This study suggests the model that measure present level of cultural contents industry. Furthermore, we figured out feature each faces of matrix to suggest business strategy guide for future sustained growth. Then we defined the faces of matrix and suggested activities what had to do to governmental agencies and business corporations. We figure out feature of cultural contents industry through this study and contribute management activities of related organization by suggesting business strategic planning model which is not existed until now for cultural contents industry.

• Korean Journal of Culture and Social Issue
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• v.24 no.2
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• pp.251-272
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• 2018

There could be different ways of perception, emotions, and behaviors facing on unfair situation according to the culture background by which people have been affected. We investigated whether definition, feelings, and behaviors in 4 countries (Korea, China, Japan, and the US) would differ in terms of unfair situations. We further examined the relationship between new self-construal model (subjectivity-objectivity-autonomy model) and behaviors resulted from unfair situations. Three hundred seventeen participants (87 Koreans, 71 Chinese, 80 Japanese, and 79 Americans) took part in this research. We found that all countries defined unfair situation as "having a disadvantage or blame that one did not done by him or her" with the highest percentage, but there was a different percentage according to countries. Next, Chinese felt disappointment or betray from the situations highly while others expressed anger with the largest portion. In the area of behaviors, three countries in Asia answered "no behaviors" with the highest percentage while Americans mostly responded "direct expressions". In terms of self-construal model, subjective self was high in Chinese and Koreans while autonomy was high in Chinese and American. Japanese showed objective self with the highest. Implications and future research are discussed.

• KLA journal
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• v.48 no.8 s.386
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• pp.45-52
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• 2007

• The Korean Publising Journal, Monthly
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• s.277
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• pp.12-13
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• 2000

• The Korean Publising Journal, Monthly
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• s.327
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• pp.154-155
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• 2003