• Title/Summary/Keyword: 문화관광지

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Automatic Recommendation of Nearby Tourist Attractions related to Events (이벤트와 관련된 주변 관광지 자동 추천 알고리즘 개발)

  • Ahn, Jinhyun;Im, Dong-Hyuk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.3
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    • pp.407-413
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    • 2020
  • Participating in exhibitions is one of the major activities for tourists. When selecting their next travel destination after participating in an event, they use map services and social network services, such as blogs, to obtain information about tourist attractions. The map services are location-based recommendations, because they can easily retrieve information regarding nearby places. Blogs contain informative content about tourist attractions, thereby providing content-based recommendations. However, few services consider both location and content. In location-based recommendations, tourist attractions that are not related to the content of the event attended might be recommended. Content-based recommendation has a disadvantage in that events located at a distance might get recommended. We propose an algorithm that considers both location and content, based on information from the Korea Tourism Organization's Linked Open Data (LOD), Wikipedia, and a Korean dictionary. By extracting nouns from the description of a tourist attraction and then comparing them with nouns about other attractions, a content-based relationship is determined. The distance to the event is calculated based on the latitude and longitude of each tourist attraction. A weight selected by the user is used for linear combination with the content-based relationship to determine the preference order of the recommendations.

A Study of the Marketing Strategy based on the Tourist Souvenirs development -focusing on the foreign tourist call on jeonju- (관광기념품 개발을 위한 마케팅 전략에 관한 연구 -전주를 방문한 동남아 지역 외국 관광객을 중심으로-)

  • 이강일;이상락
    • Archives of design research
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    • v.15 no.3
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    • pp.223-230
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    • 2002
  • The studies of souvenirs in korea are mostly limited to the development of souvenirs as tourism resources. The purpose of this study are as fellows. First, to develop the model of souvenir purchasing behavior and to segment a market. Second, To emphasize the value of a souvenir as cultural goods centered around it? authenticity. Third, To establish an integrated concept through reviewing various definitions of souvenir. An extensive literature review was conducted in order to become familiar with salient issues in the authenticity and of souvenir? and question are method was used and the collected data ware analyzebby means of SPSS/PC+. The major findings of the study may be summarized as follows: First, Tourism style, the congnition of a souvenir? authenticity and souvenir purchasing behavior are different according to Tourists(equation omitted) nationality. Second, souvenir purchasing behavior is affected by the tourism style, tourist(equation omitted) of a souvenir? authenticity and these three factors are interrelated.

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A Study on the Effect of the Image of Korean Educational Tourism on Online Word-of-mouth Intention: Focusing on the Moderation Effect of Chinese Tourists' Conspicuous Self-presentation and Self-Image Consistency (한국 교육 관광지 이미지가 관광객의 구전의도에 미치는영향: 중국 관광객의 과시적 자기표현과 자아이미지일치성의 조절효과를 중심으로)

  • Chen-yu Shen;Seung-chul Yoo
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.4
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    • pp.283-290
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    • 2023
  • This study investigates the influential factors on online word-of-mouth (eWOM) intentions towards educational tourist destinations, primarily focusing on Korean universities and Chinese tourists. It reveals a positive correlation between eWOM intentions and the desire to enroll in these institutions. The significance of eWOM for attracting Chinese students elucidates the importance of establishing a strong brand image and ensuring high levels of tourist satisfaction. Moreover, social media users who travel for education purposes were found to emphasize self-image consistency and conspicuous self-expression. This research underscores the utility of leveraging social media to enhance the perception of educational tourist attractions, promoting these destinations, and stimulating eWOM, thereby enriching the understanding of the strategic use of social media in international student recruitment.

A Comparative Analysis of Stakeholder's Interest in Tourist Destination Remodeling (관광지 리모델링 관련 이해관계자 관심 비교분석)

  • Kim, Yu-Min;Lee, Ki-Dong;Kang, Dong-Yoon
    • Journal of Digital Convergence
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    • v.11 no.7
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    • pp.51-57
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    • 2013
  • The purpose of this paper is to find the priority of tourist destination remodeling among tourists, residents, sellers for Incheon's Chinatown. Our questionnaire is included satisfaction of convenience, accommodation and cultural facility and development direction of Incheon's Chinatown for all stakeholder. We also surveyed building control, satisfaction of implemented public service, demand of facility both resident and seller, except for tourist. The results represent each of stakeholder is different opinion about remodeling of Incheon's Chinatown. The tourist importantly considered tourism development. The resident and seller importantly considered historical, cultural development. However, all stakeholder commonly regarded convenience and cultural facility as priority for developing chinatown.

Implementation of Realistic Experience Application Contents for Tourist Spots Object Recognition Using Augmented Reality Technology (증강현실을 적용한 관광지 사물인식 실감체험 앱 콘텐츠 구현)

  • Kim, Young Sang;Kim, Young Ick
    • Smart Media Journal
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    • v.5 no.1
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    • pp.122-129
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    • 2016
  • In recent years, the Augmented Reality Technology is improving in order to support the user-oriented interaction depending on growing trend in smart phones. In this paper, we present the Realistic Experience App. Contents which help the smart phone users experience the real situations by using the Object Recognition Technology of the tourist attractions and the users' location information. The developed system pinpoints both the location of the user and that of the tourist spot object through the GPS of the smart phone and the information of Beacon, providing the realistic experience contents about the tourist attraction after estimating the distance and the direction between the user and the place. The Realistic Experience App. Contents are expected not only to impress the culture of Jeju on the tourists but also to increase the potential to uncover the unknown tourist attractions and improve the image of Jeju as one of the best sightseeing cities.

Influence of Service Quality on Tourist Satisfaction in Cultural Heritage Tourist Destination -Focused on Expertise of Old Palace(Kyeongbokgung) and Revised HISTOQUAL- (문화유산 관광지의 서비스 품질이 관광객 만족에 미치는 영향 -고궁(경복궁)의 전문성과 수정 HISTOQUAL을 중심으로-)

  • Yang, Hae-Yoon;Jeon, In-Oh
    • The Journal of the Korea Contents Association
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    • v.13 no.5
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    • pp.459-471
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    • 2013
  • The purpose of this study is to find factors to measure satisfaction degree of old palace tourism. Frochot & Hughes developed HISTOQUAL, the satisfaction measurement method of cultural heritage tourism in 2000. This study intended to add the expertise factor to developed HISTOQUAL. It surveyed 504 tourists who visited Kyeongbokgung Palace in Seoul. The result of analysis on tourism service factors to satisfaction showed significant effect. And the influence of satisfaction to revisit and recommendation also show significant effect.

해양문화공간 운영 활성화 방안 연구

  • Lee, Seung-Yeong;Lee, Tae-Hwan;Jo, Yeong-Seon
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2013.10a
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    • pp.435-437
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    • 2013
  • 문화자원으로서의가치를내재하고, 접근성이양호한 등대 중일부를 문화교육시설, 공공편의시설 등을 확충하여 등대해양문화공간으로 지정(운영)하고 있으나, 지역(등대)별 해양문화 공연 프로그램의 획일화 등에 따른 집객효과 저조로 다양한 문화컨텐츠 도입이 필요하며, 지자체 등 유관기관과의 협업을 통한 해양관광 개발 등 시너지 효과를 극대화 하기 위한 방안을 연구하였다.

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Virtual Reality Based Cultural Tourist Attractions converging with Souvenir (수베니어를 융합한 가상현실 기반의 문화 관광지 가상체험 서비스)

  • Lee, Ga-Yeon;Lee, Seok-hyun
    • Journal of Convergence for Information Technology
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    • v.7 no.3
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    • pp.111-116
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    • 2017
  • This study offers the possibility as a new product of souvenirs from cultural tourist sites with virtual reality contents, instead of a simple exhibit. Users can watch augmented reality contents on souvenirs, and use the virtual experience service of cultural tourist sites with VR viewer. It has 4K-class high-quality $360^{\circ}$ image capture to increase the immersion of users in virtual space, implement virtual reality space and intuitive UI interaction with users using IMU (Inertial Measurement Unit). It is also possible to apply various add-on functions, including 3D contents, through technical development to increase its marketability, and apply in other industries. In addition, the prototype of the souvenir and VR viewer will be made by using a 3D printer and such in order to apply the contents which will be introduced in this study. Various product expansions can be considered through consultation with the relevant companies for the use of ready-made products.