• Title/Summary/Keyword: 무역박람회

Search Result 9, Processing Time 0.075 seconds

A Study of the Communication Plan in the Display Space of the Trade Fair - Focusing on the Trade Fair Display - (박람회 전시공간의 커뮤니케이션 계획에 관한 연구 - 무역박람회 전시를 중심으로 -)

  • 이우진;신수길
    • Archives of design research
    • /
    • v.14 no.4
    • /
    • pp.179-188
    • /
    • 2001
  • Exhibit space is result that various kinds works of architecture design, interior design, plan and control of exhibit program, embodiment to display space, operation and administration etc. are formed accomplishing creation. Because exhibit space must consider interaction of value that is in dwelled along with the external form about human and exhibits. Therefore, display space of exhibition must achieve functional role that can accomplish communication with spectator as well as function as place that possess products of accumulative value. Therefore, we must establish effective communication plan by position and form of display space as well as properly of exhibits, display contents, exhibit program to achieve purpose of trade fair display. Display space of trade fair can be classed by wall style, corner style, head style, island style, two entrance style 5 according to the position. And we must plan communication plan by these position dividing the function to passive communication area, active communication area, intensive communication area, function achievement area. We will can grope contents and method for successful exhibit through communication plan that is connected form and position of exhibit between exhibit space of such trade fair and we may achieve purpose of trade fair display.

  • PDF

인콰이어리

  • Korea Electronics Association
    • Journal of Korean Electronics
    • /
    • v.12 no.3
    • /
    • pp.85-87
    • /
    • 1992
  • PDF

공지사항

  • Korea Electronics Association
    • Journal of Korean Electronics
    • /
    • v.3 no.11
    • /
    • pp.108-110
    • /
    • 1983
  • PDF

An Analysis Of Festival Satisfaction Evaluation using Data Mining Techniques (데이터마이닝 기법을 이용한 축제 만족도 평가에 미치는 영향 분석)

  • Jung, Bok-Hee;Kim, Soon-Gohn
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2013.05a
    • /
    • pp.1031-1033
    • /
    • 2013
  • 엑스포(EXPO)란 국제적인 규모와 체제를 갖추어 개최되는 박람회를 뜻하며 인류 상호간의 이해와 복지향상, 인류의 비전 제시를 목적으로 이루어지는 박람회로 일반 무역박람회와 구분된다. 즉 엑스포는 참가국의 국가종합홍보를 위한 세계적 규모의 경제 문화 올림픽이라 할 수 있다. 국내에서 개최된 2012 여수 세계박람회는 '살아있는 바다, 숨쉬는 연안(The Living Ocean and Coast)'이라는 주제로 93일간 국가가 주관하여 개최되었다. 바다와 인간의 소통을 위한 탈 산업시대의 새로운 해양시민상(Seatizen)을 제시하고 사람, 바다 그리고 연안이 함께하는 박람회를 목표로 하였다. 본 논문에서는 2012 여수 세계박람회의 방문객들을 대상으로 축제 만족도 평가에 미치는 영향 요인들을 조사하고, 만족도가 높은 요인들을 파악함으로써 향후 축제 만족도 평가 시 예측 가능하도록 데이터마이닝 기법을 이용하여 축제 만족도 평가에 미치는 영향을 분석하였다.

  • PDF

An Analysis of Exhibition Video Contents in International Trade Show-Focused on the ISE 2013 (국제 무역박람회의 전시영상콘텐츠 분석 -ISE 2013을 중심으로)

  • Yang, Y.E.
    • Journal of Korea Multimedia Society
    • /
    • v.17 no.7
    • /
    • pp.895-905
    • /
    • 2014
  • Recently the trade show is a massive marketing effort of a particular industry and introduces new products to potential customers, as well as the ability to elevate the brand's image and corporate identity. It is increasing its importance as a venue of communication. In these changes, the exhibition is required to have the emotional approach to enhance the dynamic and creative image of companies. Therefore, the product itself as well as the importance of various visual contents of the exhibition is increasing positive effect of the image and marketing on their products. In this sense, this study analyzes video contents of the exhibition that was held in Amsterdam, the Netherlands, Europe's largest display show 'ISE (Integrated Systems Europe)' in 2013, focusing on the domestic company, Samsung, LG Electronics and other four foreign companies. The analysis is based on the Herbert Zettl's applied media aesthetics related to the video contents, through which we can find the way to the development of exhibition video contents making for Trade show.

A Study on the Exhibitors' Objectives and Choice Attributes of Participating in Trade Fairs Using R-IPA (R-IPA를 활용한 무역박람회 참가업체의 전시회 선택요인과 참가목적에 관한 연구)

  • Kim, Yong-Suk;Jeong, Yoon-Say
    • Korea Trade Review
    • /
    • v.44 no.1
    • /
    • pp.57-73
    • /
    • 2019
  • The purposes of this study are to propose exhibition planning and management skills of trade fair organizers and to provide suggestions on the direction of government policies related to fair items. This study analyzes exhibitor objectives of exhibition participation and exhibition choice attributes using revised importance-performance analysis. This research uses visitor level, organizer services and market attraction of hosting country, as explanatory variables affecting companies' trade show choices. It also utilizes sales and non-sales purposes of participants as variables of exhibitors' objectives. As a result of the empirical analysis and examination of prior research, this study presents some recommendations for exhibition organizers and governments of hosting countries. First, the exhibition organizer should consider the importance of the number of visitors. Thus, the organizer should focus on prior marketing activities to attract visitors. Second, the organizer should make a trade fair plan in compliance with participants' needs. Third, policy authorities should provide environment of free competition among players.

An Analysis of a Strategy for the Activation of Korean Wave K-Fashion (한류 K-패션 활성화를 위한 전략 분석 연구)

  • Kim, Hee-Sun
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.19 no.3
    • /
    • pp.175-192
    • /
    • 2017
  • The purpose of this study is to provide the characteristics and development direction of K-fashion and to systematize the strategic features performed by government agencies, fashion associations, fashion companies, and other companies to activate K-fashion. This research analyzed K-fashion related articles published in major newspapers and magazines in Korea from the late 1990s to early 2017. The results of the study are as follows. 1. The characteristics of K-fashion are as follows: The first is a trendy and sophisticated design with modern sensibilities, unique designs that reinterpret the latest trends with designer creativity, practical and popular designs that ordinary people can wear comfortably in everyday life. The second is functional and trendy materials. The third is excellent sewing technology. The fourth is rapid turnover of products by quick connections among planning, production and sales. The fifth is a lower price than quality. 2. The direction for K-fashion to pursue was the continuous and ongoing development of the above characteristics and the creation of a 'design with the Korean emotion of its 5,000 year history'. 3. The following projects were carried out to promote K-fashion. 1) Utilization of K-pop, K-drama and other Korean wave content. (1) Holding a fashion concert event that combines Idol's K-Pop performances with fashion shows. (2) Hallyu (Korean wave) star's costume support and design collaboration with Hallyu stars. (3) Collaboration between entertainment companies and fashion companies. 2) Nurturing a global fashion branding project. 3) Business support for overseas expansion of the K-fashion brand. (1) Support project for foreign trade fair participation. (2) Holding a fashion brand fair in Korea. (3) Overseas business support by establishing a showroom and design center 4) Business to discover and nurture new designers

  • PDF

A Study on Private Security in the 1980s (1980년대의 민간경비연구)

  • Ahn, Hwang Kwon
    • Convergence Security Journal
    • /
    • v.16 no.6_2
    • /
    • pp.43-51
    • /
    • 2016
  • In the 1980s, private security was established in the framework of institutional framework with the Security Industry Act which was enacted in 1976. The agents who brought in the development of the private sector in 1980 enjoyed a boom in the global economy, affected by its high-flying dollar value, low international interest rate, low oil prices, and the blooming economy. In addition, the semiconductor, computers and communications equipment that was promoted in accordance with the e-Literacy plan were raised. Following the economic development of various events such as Seoul International Trade Fair, "86 Asian Games," and "88 Seoul Olympic Games," private security expenses were enhanced by increasing awareness of civilian expenses. Also, in the 1980s, Korean investment in foreign companies, including Japan's Secom, or Korean technology, brought many changes to the private security. Meanwhile, the cost of security, which has been centered around human expenses, has brought about the era of mechanized spending, or machine security expenses. The purpose of this study is to systematically analyze the social environment surrounding the private security in the 1980s and systematically analyze the important factors that contribute to private security.