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Lee, Seonmi
- The Journal of the Korea Contents Association
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- v.20 no.5
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- pp.467-475
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- 2020
As the growth rate of IPTV VOD usage increases it is necessary to analyze VOD usage patterns systematically. This study divides VOD users into free VOD and paid VOD users, then explores how VOD usage motivations, usage patterns, and demographic factors affect the differences between two groups. The results show that social motivation, VOD satisfaction, using content after the holdback expiration, an intention to pay for ad-skip, the proportion of VOD usage, a VOD give-up experience, TV usage time, and SVOD usage time, are statistically significant. Except the VOD satisfaction factor, all of the factors analyzed are more likely to expect paid VOD users. Additionally this study found paid VOD users are more likely to use a SVOD service as an alternative one compared with free VOD users.
https://doi.org/10.5392/JKCA.2020.20.05.467 인용 PDF KSCI HTML

Jung, Ki-Mun
- Journal of the Korean Data and Information Science Society
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- v.20 no.6
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- pp.999-1007
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- 2009
This paper considers the optimal periodic preventive maintenance (PM) policy following the expiration of free-repair warranty. We assume that two periodic PM models with random maintenance quality which were proposed by Wu and Clements-Croome (2005) and Jung (2006b), respectively. Given the cost structure to the user during the cycle of the product, we derive the expressions for the expected cost rate per unit time. Also, we obtain the optimal PM number and the optimal PM period by minimizing the expected cost rate per unit time. The numerical examples are presented for illustrative purpose.
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