• The Science & Technology
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• v.28 no.7 s.314
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• pp.39-42
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• 1995

"자동차! 움직이는 생활공간, 풍요로운 삶의 실현"을 주제로 열린 서울모터쇼는 우리나라 최초의 본격적인 모터쇼이다. 국내업체1백 65개사. 외국기업 37개사 등 7개국 2백2개사가 출품, 5월4일부터 10일까지 1주일 동안 한국종합전시장에서 열린 서울 모터쇼는 70만명에 이르는 관객이 모여 자동차에 대한 국민의 열기를 새삼스럽게 깨닫게 해주었다.

• The tire
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• s.246
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• pp.20-23
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• 2011

• Journal of the korean Society of Automotive Engineers
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• v.26 no.6
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• pp.44-47
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• 2004

• The Journal of the Korea Contents Association
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• v.11 no.10
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• pp.187-196
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• 2011

This study aimed to estimate the economic impact of the '2011 Seoul Motor Show' using a direct survey-based regional input-output(I-O) model. Based on the regional I-O table, Exhibition multipliers were derived with respect to output, income, employment, value-added and indirect tax. Attendees' survey was conducted to estimate per capita expenditure. The results of this study indicated that all attendees of '2011 Seoul Motor Show' generated 53.1 billion Won of output impact, 11.7 billion Won of income impact, 24.1 billion Won of Value-added impact, 2.6 billion Won of tax impact, and 1,030 part-time and full-time jobs throughout direct and indirect effects. Another result of this study was that output multiplier of the exhibition industry was similar with other industries, however, income, employment and value-added multipliers were relatively larger than those of other industries.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2006.05a
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• pp.65-66
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• 2006

The motor show is the most popular show in domestic exhibitions. It provides many interesting events and exhibition programs from small parts of the car to luxury sedans. It should be spatially designed for not only display programs but also various other programs such as concerts or events. And it needs to approach strategic and complex plans for unique stand design because of a great number of visitors' safety and accomodation, and competition with other companies. S motor is the company of middle standing, producing the most luxurious sedans and SUVs. I had to find a display and space composition way to harmonize with luxurious sedans and outdoor vehicles in a booth. The booth had to be distinctive and unique inspite of relatively small and handicaped area compared with other companies' booths. So I designed two major plans; ceiling structure covered whole booth space and office space for staff. These plans could get completely majesty and unique design for booth, events and other programs. And the structure of booth was minimalized for visitors' safety and accomodation in great event time.

• Journal of the korean Society of Automotive Engineers
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• v.23 no.3
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• pp.24-27
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• 2001

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.193-194
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• 2007

The Japanese 'H' motor company is the one of a few engine makers for F1 racing machine in the world. And it has a tradition and ability to make a humanoid walking robot 'Asimo'. But 'H' motor company is known as a motorcycle maker not a car in Korea. It wanted to reinforce the brand image and identity to Korean consumer. And it needed a powerful marketing tool for the brand image distinguished from other global motor companies. It demanded a stand design to show their powerful and unique identity for surpass other rivals in 2007 Seoul Motor Show. This stand for 'H' motor company in 2007 SMS has an area of 1,250m2 and located between huge domestic motor companies, K and SR. The design was planed to show its unique identity and image, overcoming its relatively small size. I designed a round-shape ceiling structures covered whole booth space for enclosure and vortical space sense. That made a strong brand image by light and sharp structures completely distinguished from other stands. And it has a main logo sign for recognizing the stand from a distance.

• Journal of the Korean Society of Clothing and Textiles
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• v.42 no.3
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• pp.452-473
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• 2018

This study analyzed the expressions of racing girl uniforms that promote automobile brands shown at Seoul and Busan motor shows. The results are as follows. In each of the design components expression, the glossy and plain material, the achromatic color, and the dress style appeared most frequently in the uniform design of both domestic and foreign automobile brands. In the fashion image expression, sexy image appeared the most, followed by modern image, romantic image, active image, elegance image and ethnic image. Based on the analysis results, the following expressive characteristics were identified: First, sexy images were used in uniform design to express the streamline and speedy feeling of a car metaphorically. Second, modern image, glossy material, and achromatic color were used for a uniform design to express advanced technology and the future orientation of an automobile. Third, fashion images that match the automobile type emphasized the brand image of the car. Fourth, some of the manufacturers that prevailed in the automobile market promoted several automobile brands exhibited with a unified uniform design that expressed the design philosophy and concept. As such, the motor show racing girl uniform contributed to promoting automobile brand identity and the automobile industry.

• KIPE Magazine
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• v.14 no.4
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• pp.23-27
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• 2009

자동차 산업의 공통된 최대 이슈는 환경, 안전, 에너지, 편의이다. 이러한 시대적 요구에 따라 자동차 메이커들은 대응 방안 마련은 물론 시장 주도를 위한 기술개발 등 다양한 노력을 하고 있으며, 전장부품과 센서 등 최첨단 하이테크 기술과 플라스틱 , 나노, 하이브리드 소재 등이 적용된 다양한 부품들을 자동차에 적용시키고 있다. 또한수소연료전지, 바이오디젤, 태양광, 전기 등 석유 대체 에너지를 적용한 차세대 연료 자동차들이 전세계 모터쇼 등 전시회에 출품되어 세계의 이 목을 집중시키고 있으며 , 이미 일본과 미국시장을 중심으로 하이브리드 전기 자동차(HEV) 및 수소연료전지 자동차 (FCEV) 시장이 확대대고 있는 실증이다 따라서 국내에서도 그런카에 대한 관심도가 증가하고 있고 일부에서는 개발에 박차를 가하고 있다. 이에 그린카에 대한 간단한 구조와 최근 연구동향에 대해서 기술하고자 한다.

• Journal of Information Technology Services
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• v.13 no.2
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• pp.83-97
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• 2014

With NFC technology, visitors can easily enjoy exhibit-related information and services. The participating firms can accumulate the visitor data and build up networks with potential visitors. This paper is to report an implementation and operation case of an NFC-based exhibition support service which creates new value as above. For this objective, we introduce the issues in constructing NFC-based exhibition support service. Moreover, we analyze visitor behaviors based on the tag touch data collected, and calculate the economic values generated. The NFC-based exhibition support service in this paper was applied to Hyundai Motors' booth in the 2013 Seoul Motor Show. This paper concludes with implications for business operators that are interested in applying NFC technology to exhibition spaces.