• KSCI Review
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• v.14 no.1
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• pp.273-285
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• 2006

This study compares choice of contents genre between mobile VOD service users and landline internet VOD service users. Overall, males showed a higher rate of VOD usage than females and a variety of contents were used for entertainment, programs and mood alteration. In addition, a higher frequency of VOD usage showed a higher rate of VOD usage and also resulted in higher level of satisfaction. Also, the quality of landline internet VOD service showed to be higher than mobile VOD service. This suggests that programs for mobile VOD needs to be developed as well as a more open and simple rate system. In addition, subjects of this study showed to use VOD services mainly for entertainment purposes, suggesting that a variety of programs need to be developed in order to higher the level of satisfaction of its users.

• Journal of Digital Contents Society
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• v.15 no.3
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• pp.339-346
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• 2014

VOD Service, which has established a solid foothold as a profit model of digital broadcasting companies, is emerging as a key application of the N-screen technologies and services. In the circumstance, broadcasting companies are trying to promoting their VOD services by providing mobile services for improving the VOD service usability. The paper introduces a VOD mobile app (of a domestic digital cable broadcasting), which includes the functions of promoting the VOD programs and events printed on a VOD guide book, directly transmitting the information (e.g., book-marking and remote-control signals) to a set-top box, and watching the video contents stored in the mobile device on TV.

• Journal of Korea Multimedia Society
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• v.10 no.5
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• pp.612-622
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• 2007

As compared with wired network environment, mobile VOD service in wireless network environment is difficult to guarantee the quality of VOD service due to the limitation of the system resources. Moreover, the wireless network has small bandwidth resources and short access range so that has limitations for providing the service to a large number of mobile clients. The limited battery capacity of a mobile device becomes an obstacle to mobile clients for enjoying VOD service for a long time. Therefore, these drawbacks should be considered in developing mobile VOD applications. This paper proposes a new technique for improving QoS of mobile VOD service by jointly use of broadcasting technique, which can provide VOD service to a large number of mobile clients simultaneously, and bursty communication technique, which can reduce the power consumption of a mobile device. With having these two techniques, streaming data are divided into segments, each of which is grouped into a particular packet and then transmitted at a time in the busty communication manner. In the performance evaluation, the power consumption on WNIC of a mobile device can be reduced by over 80%, and the initial service delay can be reduced in proportion to the number of channels compared with the existing staggered broadcasting technique.

• Convergence Security Journal
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• v.14 no.2
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• pp.3-9
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• 2014

As the subscribers of the digital cable and IPTV broadcasting are increasing, the VOD service has established a solid foothold as a profit model of the broadcasting industries. And what's more, the VOD service is emerging as a key application of the N-screen technologies. In the circumstance, broadcasting companies are trying to provide mobile services to improve the satisfaction of their VOD services usage. The paper introduces a VOD mobile app (of a domestic digital cable broadcasting), which includes the functions of promoting the VOD programs printed on a VOD guide book, directly transmitting the information (e.g., book-marking, remote-control signals) generated by the VOD mobile app to a set-top box, and watching the video contents stored in the mobile device on TV.

• Journal of Korea Multimedia Society
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• v.11 no.5
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• pp.685-691
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• 2008

Recently with the rapid evolution of the mobile computing and communication technologies, mobile VOD service becomes increasingly important for wireless mobile users. The VOD service is being widely used in various areas of application, such as education, entertainment and business, because it provides users convenience in easily having access to video information at any time in any places. However, in reality, the mobile system has many difficulties in providing the smooth VOD service owing to frequent transfers and cutoffs of clients. The importance of a technique to transmit broadcasting is being stressed as a method for providing stabler mobile VOD service to a large number of clients. This paper is aimed at showing how to reduce demands for server bandwidth and delay of earlier service through performance analysis by suggesting an effective VOD broadcasting transmission technique through channel division in the mobile atmosphere. Many researches have been made about regular broadcasting techniques in particular. This study divides the methods used for assigning channels which have been decided by the size of segments into a group of regular channels and assistant channels using wireless gap-fillers to provide effective VOD services to a large number of clients at the mobile environment using small bandwidth resources. The regular channels transfer regular streams, while assistant channels repeatedly transfer the first segment to reduce early service delay time to receive regular streams. In this way, the study suggests a technique to reduce server bandwidth demand and early service delay time. Through the proposed technique, the server bandwidth demand could be reduced by more than 30 percent and the study continuously shows reduced early service delay time through conducting performance analysis.

• Proceedings of the Korea Information Processing Society Conference
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• 2007.05a
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• pp.1264-1267
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• 2007

무선 환경에서 모바일 기기의 전력소모를 줄이는 것은 매우 중요하다. 특히 VOD 서비스 시 지속적으로 WNIC를 사용하여 전력소모가 많은 것은 VOD 서비스에 큰 제약 조건이 되고 있다. 따라서 제안된 PSBC (Patching Scheme based Bursty Communication) 기법은 VOD 서비스 중 모바일 기기의 전력 소모량을 줄이고, 네트워크가 혼잡상태로 빠질 확률을 줄이기 위해 제안 되었다. 서버의 전송량을 줄이기 위해 패칭 기법을 이용하고, 클라이언트의 전력소모를 줄이기 위해 Bursty communication 기법을 활용하게 된다. 제안된 PSBC 기법은 일반적인 VOD 서비스에 비해 50~80%정도 증가된 sleep-mode로 동작함을 성능분석에서 보인다.

• Convergence Security Journal
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• v.7 no.2
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• pp.135-143
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• 2007

This study proposes a DRM system for VOD streaming services in a mobile environment. The proposed system consists of DRM client manager (Consumer), in which core components for client services are independently constructed to be used in a mobile environment, and DRM server, which provides DRM services. Consumer independently exists in the client to maximize efficiency and processing capacity in such a mobile environment, and consists of license service, content service, access service, and tracking service. DRM server consists of streaming server for VOD streaming, distributor, license server, and provider. The proposed system has an architecture suitable for a mobile environment that is difficult to process in the existing DRM system and can solves the super-distribution using license manager in client manager.

• Proceedings of the Korean Information Science Society Conference
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• 2003.10c
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• pp.7-9
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• 2003

기존의 VOD 서비스는 일반적으로 단일 서버 모델을 사용하여 서비스 되어왔다. 그렇지만 단일 서버 모델의 VOD 서비스는 서버 용량의 확장에 따른 오버헤드가 크며 서버 고장시 VOD 서비스를 실시할 수 없는 문제점이 있다. 따라서 이런 문제점들을 해결하고자 병렬 서버 구조에 기반을 둔 VOD 서비스에 대한 연구가 이루어지고 있다. 기존의 유선 네트워크에서의 병렬 서버 구조에 기반을 둔 스트림 전송에 관한 연구가 일부 진행되어 왔지만 무선 네트워크와 관련해선 그러한 연구가 거의 없으며 있어도 아주 이상적인 경우를 가정하였다. 이동통신의 급속한 발전으로 현재 이동국들은 멀티미디어 서비스를 받을 수 있게 되었으며 앞으로는 이동국들에 제공되는 멀티미디어 서비스 역시 QoS가 보장되어야 한다. 따라서 본 논문에서는 무선 모바일 환경에서 병렬 서버 구조를 사용하여 멀티미디어 스트림을 전송함으로서 기지국외 혼잡 상황에도 이동국에서 QoS를 보장할 수 있는 방법을 제시한다. 시뮬레이션 분석 결과를 보면 기지국의 혼잡 상황에서 병렬 서버 구조에 기반을 두고 멀티미디어 스트림을 전송하게 되면 단일 서버로 멀티미디어 스트림을 전송할 때보다 이동국의 수신 상태가 42% 향상됨을 알 수 있다.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2017.11a
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• pp.118-119
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• 2017

스마트폰 기반의 모바일 플랫폼이 발달하면서 관련 서비스에 대한 수요가 급증하고 시공간의 제한 없이 누구든지 방송 콘텐츠를 제작 및 송수신 가능하게 되었다. 이에 본 논문에서는 학회 또는 세미나와 같은 컨퍼런스에서도 모바일 기반의 스트리밍 플랫폼 서비스를 제공하고자 웹캠을 통해 영상을 획득하고, 획득한 영상을 사용자 개인의 모바일 어플리케이션을 통해 실시간 스트리밍 시청 및 VOD 서비스를 제공하는 시스템을 개발하였다. 실시간 스트리밍 시청, VOD 서비스 등 다양한 기능을 탑재함으로써 기존의 컨퍼런스 관련 모바일 어플리케이션보다 더 많은 정보 제공 및 사용자 편의성 향상이 가능하다. 이 시스템을 제공함으로써 사용자는 컨퍼런스 발표 현장에 있지 않더라도 개인 모바일 어플리케이션을 통해 정보를 보다 쉽게 제공받을 수 있을 것으로 기대된다.

• Knowledge Management Research
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• v.16 no.3
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• pp.1-21
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• 2015

The mobile market has introduced unprecedented shopping opportunities to customers and is expected to grow rapidly over time. However, little is known about how customers make purchase decisions in the mobile market. The purpose of this study is to investigate the drivers of mobile VOD purchases and to deliver valuable insights to mobile business operators. We focus on the purchase of VOD contents that have to be purchased and consumed using mobile devices and examine how individual-level purchase decisions are determined by three factors: perceived usefulness, usage behavior, and privacy concern. We obtained the panel data from a leading market research company that contains the mobile logs and survey results. Our main results suggest the followings. First, the perceived usefulness affects customers' mobile VOD contents purchases positively whereas the usage behavior exerts no influence on mobile contents purchases. Moreover, the privacy concern lowers the positive effect of perceived usefulness on mobile content purchases; however, it enhances the effect of the usage behavior on mobile contents purchases. These empirical findings indicate that mobile business operators should pay more attention to potential differences in perception and behavior using mobile devices and keep in mind that the privacy concern plays an additional key role in driving mobile contents purchases.