• The Journal of Korean Institute of Communications and Information Sciences
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• v.39B no.2
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• pp.75-85
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• 2014

Recently, mobile SNS traffic has increased tremendously due to the deployment of smart devices such as smart phones and smart tablets. In this paper, mobile integrated SNS gateway is proposed to cope with massive SNS traffic. Most of mobile SNS applications update the information with individual connection to the corresponding servers. The proposed gateway integrates these applications. It is for reducing SNS traffic caused by continuous data request and improving the mobile communication performance. The key elements of the mobile integrated SNS gateway are the synchronization, cache and integrated certification. The proposed protocol and gateway system have implemented on the testbed which deployed on the real network to evaluate the performance of the proposed gateway. Finally, we present the caching performance of gateway system implementation.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.452-464
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• 2018

The purpose of this study is to identify the brand personality factors of SNS based on SNS consumers and to examine the effect of SNS brand personality factors on the recognition of mobile native ads in SNS. As a property of mobile native advertisement, research model is suggested by introducing information, reliability, entertainment, interferences, and interactivity as research variables. And SNS users were surveyed. Through the online survey, 341 copies were used for the analysis. According to the results of the analysis, five characteristics of SNS brand personality factors such as 'sincerity', 'enthusiasm', 'charm', 'practical', and 'community' were derived. Among these, 'sincerity', 'enthusiastic', and 'community' brand attributes have a positive effect on most of mobile native advertising attributes, but 'practical' brand characteristics negatively. The attractiveness of the brand was not related to the mobile native advertisement.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38B no.5
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• pp.344-354
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• 2013

In this paper, In order to solve the traffic of the SNS to be executed on smartphone, we propose the design of the SNS integrated gateway server. Also, we capture the payload size in a variety of methods to send the MQTT protocol and QoS level of MQTT protocol for communication between the client and the Gateway. And we present the results and analysis of packet loss and end-to-end delay. By using analysis proposed, we present the results of the integrated SNS Gateway push notification protocol design.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.367-373
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• 2013

Mobile SNS is a new paradigm of the communication. These days, mobile services communicate with server by client applications. TALK or PUSH provide services using TCP/IP software in operation system through massage or data by socket. Thus, SNS and mobile convergence are necessary and new service is constructed using platform of SNS. In this paper, we design and implement TALK and PUSH services between clients by location based SNS using the socket type.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.1-8
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• 2013

Rapidly increasing internet use has brought beneficial development in many aspect and provide us with abundance and comfort as well as enhancement of quality of life. But Cyber space is giving rise to some negative result such as violence and delinquent conduct. It bring about more serious social problems than real life. We try to provide the desirable direction for Internet ethics by mobile SNS. SNS has not only economical values but also social communication toll to exchange and share views of specific issues with other users. Social influential and personal emotion factor is a factor of community relation. Thus SNS contribute to self-construction, interpersonal relations and public sphere. This internet ethics of mobile Era will makes people recognize the correct internet ethics information and do it, suggest the solution for interpersonal internet environment.

• Journal of Digital Contents Society
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• v.13 no.4
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• pp.575-582
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• 2012

Mobile SNS like facebook is famous as an app which users cooperate others and share information without regard to time and place. But it is necessary to evaluate the mobile app accessibility in view of the disabled and the aged to check if they get appropriate interface service to use such a popular app. Mobile app accessibility is an indicator of equal opportunity to mobile app for all users regardless of cognitive and physical attribute. Therefore, this paper evaluates accessibility of facebook and kakaotalk mobile SNS, apprehend the status of conform to the manual, and suggest an improving way, based on 'mobile application accessibility guideline' announced by government and 'mobile application (Android) accessibiliy checking manual(v1.0)' by National Information society agency.

• Proceedings of the Korea Information Processing Society Conference
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• 2013.05a
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• pp.607-609
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• 2013

최근 분산 시스템의 기술이 발전하면서 소셜 네트워크 서비스(SNS)도 분산방식으로 전환해가는 추세이다. 특히, 모바일 기기 발전과 공급 확산으로 인해 모바일 기기의 분산 SNS에 대한 연구로 클라우드 컴퓨팅 기술을 응용한 모바일 클라우드 SNS가 연구되고 있다. 또한, 제 3자의 미인증 모바일 기기를 사용한 SNS 접속으로 인한 피해가 증가되고 있는 반면, 이를 방지하는 사용자 모바일 기기 인증에 대한 연구는 미흡하다. 따라서 본 논문은 Proxy Re-Encryption 기술을 응용하여 안전한 모바일 기기 인증 프로토콜을 제안한다.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.211-222
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• 2014

This study investigates the antecedents of continuance intention of mobile SNS. In addition, it also explores the mediating role of perceived value in the relationship between the antecedent and continuance intention. This study posits that a social influence, perceived usefulness, privacy concern, and a perceived effort of use are major factors to influence continuance intention of SNS. By using a PLS analysis, this finding suggests that consumers' perception of the value of SNS which is previously overlooked, is a primary determinant of continuance intention, and the other exploratory factors are mediated through perceived value in cognitive aspect. This research aims to examine consumer's SNS continuance intention in terms of consumer's perspective, not just from the technology user perspective. Therefore, this research provides a useful guideline for marketing managers on how to manage Mobile SNS properly.

• Journal of Internet Computing and Services
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• v.15 no.1
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• pp.135-142
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• 2014

In this paper, we present integrated SNS Gateway as way to reduce mobile SNS traffic. Integrated SNS gateway's role is communication broker that located between mobile clients and SNS server. In Integrated SNS gateway, web service adapter communicates with SNS Server. Experiment was performed in aspects of contents RTT and network traffic. We evaluate and propose performances of integrated SNS gateway using gateway.

• Journal of Korean Society of Archives and Records Management
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• v.12 no.1
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• pp.33-58
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• 2012

With technological and cultural changes around web and mobile networks, SNS would be considered as an important tool for information sharing. Especially, SNS represented Facebook and Twitter is being new paradigm for communication. This study seeks to methods to provide a service user participation and cooperation and expands use and access to archival information service through SNS. To achieve the goals, this study proposed a method to provide effective archival information service through literature research. Also, the proposed service was implemented with system design and components.