• Information Systems Review
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• v.18 no.2
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• pp.107-125
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• 2016

With the rapid growth of the mobile application market, mobile donation applications have emerged as a new type of application that enables users to donate without actual payments. To date, limited research has been conducted to provide guidelines on how to design new types of mobile donation applications. Using cause-related marketing theory as theoretical framework, this study aims to identify the features of mobile donation applications that increase the intention of users to use such applications. To achieve this goal, we conducted two experiments. The results of an ANOVA test in the first experiment showed that indirect mobile donation applications (i.e., applications without actual payment) have a stronger positive effect on perceived effectiveness and cause involvement than direct mobile donation applications (i.e., applications with actual payment). In addition, perceived effectiveness and cause involvement yield positive effects on the intention to use mobile donation applications. The results of the second experiment showed that indirect mobile donation applications with utilitarian functions have a greater positive effect on perceived effectiveness and cause involvement than mobile donation applications with hedonic functions. These results contribute to mobile application and donation research as well as provide guidelines for practitioners on the design of mobile donation applications.

• Information Systems Review
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• v.17 no.3
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• pp.135-157
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• 2015

Mobile giving platform is a new type of giving platform which offers donation service through mobile application. Mobile giving platform has developed differently from offline giving platform in the way that induces continuous donation. The purpose of this study is to investigate why mobile giving platform has adopted different strategy, and how it leads to continuous contribution. We conducted a case study with two successful mobile giving platforms; Bigwalk and Tree Planet. The analysis of the strategy is based on the construal level theory which explains the relationship between psychological distance and construal level. The result shows that the users' psychological distance toward giving platform has decreased with the environmental change, offline to mobile. Consequently the mobile giving platform offers services which form low level of construal for encouraging continuous participation. This finding suggests the importance of offering suitable construal level in services, and design guideline for mobile giving platforms.

• Journal of the Korea Society of Computer and Information
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• v.20 no.2
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• pp.181-185
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• 2015

This paper proposes a simple, approachable game via mobile application in order to change the attitudes of the general public towards donation. This game can become one of many representative online activities of NGOs(Non Government Organization). Also, as it is a song game, the public can enjoy it rather than feeling pressure. This study is expected to energize the industry of donation applications and contribute to the settlement of a popular giving culture through NGOs, corporations, and SNS(Social Networking System).

• 한국IT서비스학회:학술대회논문집
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• 2009.11a
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• pp.279-284
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• 2009

본 연구는 최근 사회적 이슈가 되고 있는 기부활동이 온라인상에서 어떻게 진행되고 있는지 알아보기 위해 국내 온라인 모금 사이트를 조사 분석하였다. 이 연구에서는 온라인을 이용한 다양한 방법의 모금활동들을 분류하고 정의함 으로, 온라인 모금의 유형 분류와 각 유형의 장단점을 파악하였다. 그 결과 온라인 모금의 유형을 기존홈페이지를 활용한 회원 모집 채널을 확장한 '모금기관홈페이지', 온라인 모금을 위한 전용 컨텐츠를 제작한 '모금전용사이트', 개인 홈페이지, 블로그 등에 달 수 있는 아이콘 배너 소스를 제공하여 이를 통한 홍보 및 회원을 개발하는 '아이콘 배너 공유', 기부 인프라를 갖춘 기부 포탈과의 제휴, 쇼핑몰, 은행, 카드사 등의 마일리지 제휴, 핸드폰을 이용한 모바일 제휴 등으로 분류하였다. 그 밖의 후원 상품으로 등록된 제품 판매 시 일정 수익을 연계기관으로 후원하는 '후원쇼핑', 기업과 모금기관이 공동으로 실행하는 '공동 캠페인', 메일을 통한 모금 요청하는 '메일링'등의 온라인 모금 유형들이 있었다. 이를 통해 기존의 비영리 기관들과 향후 온라인 모금을 진행 할 비영리 기관들에게 온라인 모금 활동에 시사점을 제시하였고, 향후 진행 발전될 온라인모금 활동의 가능성과 보완 사항 등 시사점을 제시하였다.

• Journal of the Korea Society of Computer and Information
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• v.16 no.11
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• pp.113-122
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• 2011

In this paper, we propose an iPhone application that allows the user to pay for donations using the camera, GPS and call functions of the iPhone. As iOS version 3.0 allows the iPhone camera to detect and read bar codes and QR codes, the proposed application uses such codes to identify a product the user wishes to donation. After determining the user's location using the iPhone GPS function, the application can then perform a navigation task that guides the user to a suitable shop or store where the user can make his or her donation. In addition, the application offers an ARS call function that allows the user to make a direct donation, even if the user does not know the telephone number for making such donations. Therefore, the proposed application provides an easy means for the user to pay for donations directly or indirectly.

• Proceedings of the Korea Information Processing Society Conference
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• 2003.05c
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• pp.1511-1514
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• 2003

본 논문에서는 모바일 데이터베이스 시스템에서 동시성제어의 정도를 높이고자 새로운 프로토콜을 제안한다. 트랜잭션의 동시성제어를 하는데 있어서 다중적인 접근으로부터 문제시되는 데이터 일관성을 보장하고, 대역폭이 낮은 모바일 환경 속에서 일어날 수 있는 잦은 접속 단절과 잦은 이동에 대한 트랜잭션 처리의 효율을 높이고자 한다. 2PL(two-phase locking)로부터 확장된 프로토콜인 XAL(extended altruistic locking)모델의 연장으로서 양방향(Bi-directional) 기부연산에 따른 트랜잭션의 처리와 트랜잭션을 판독전용과 판독 및 갱신용 트랜잭션의 두 가지로 분류함으로서 이동 컴퓨터 환경에서 단기 트랜잭션의 처리성능의 정도를 높이고자 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.11a
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• pp.161-164
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• 2004

모바일 컴퓨팅 환경에서 실시간 데이터베이스 시스템의 트랜잭션 처리시 2PL-HP 방법은 성능이 우수한 스케줄링 기법이다. 그러나 2PL-HP 방법은 높은 우선순위를 갖는 트랜잭션의 선행처리를 항상 보장하기 때문에 낮은 우선순위를 갖는 트랜잭션은 철회 및 블로킹이 불가피하여 기아(starvation) 현상을 초래한다. 본 논문은 이러한 기아 현상으로 인한 낮은 우선순위를 갖는 트랜잭션의 기다림과 철회를 최소화 하기 위해 이타적 잠금 기법에 우선 순위 기법과 2 버전 기법을 이용하였다. 데이터항목을 점유한 트랜잭션이 더 이상 그 데이터항목을 필요로 하지 않을 때 그 데이터항목을 기부함으로 우선순위가 낮은 트랜잭션들의 불필요한 재 시작 및 기다림을 방지한다. 이로써 마감시간 초과비율과 재시작 비율을 감소 시킬 수 있어 시스템의 처리율을 향상 시킬 수 있다.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.23-34
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• 2020

This study aims to verify the mediating effect of mobile social participation on the relationship between the mobile device capability and life satisfaction. Using the data of 2018 Digital Divide Survey conducted by the National Information Society Agency(NIA), the mediating effect was verified by Baron & Kenny (1986)'s 3 step process, targeting 1,665 middle and older aged adults. The result is as follows: first, the mobile device capability of the middle and older aged people has a positive effect on life satisfaction. Second, the effect of the mobile device capability of middle and older aged people on life satisfaction is partially mediated by mobile social participation including expressing opinions on social concerns, proposing policies and filing a civil complaint, donation and volunteering work and online voting and responding to a poll. The result represents that the mobile device, such as a smart phone or a smart pad, capability of the middle and older aged group not only directly benefits the group but also helps expand their mobile social participation, which leads to, although indirectly, higher life satisfaction. Therefore, the study is expected to be a groundwork for a practical intervention for enlarging the use of mobile device and lifting digital information level of the elderly to encourage mobile social participation and drive life satisfaction.

• The Journal of the Convergence on Culture Technology
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• v.5 no.1
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• pp.319-325
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• 2019

The importance of social responsibility is growing, and as a result of social awareness, many universities and institutions are carrying out community service activities. Although the volunteer portal site has excellent performance and good accessibility, the overall service performance of a specific organization cannot be managed because of personal information. Almost community service managers of a organization manually manage their community service activities without the support of a community service management program. In this study, have been feature analysis of existing portal site for volunteer coordination, then a prototype was designed and developed as a model of social contribution management system so that universities and organizations can systematically support and manage the social service activities of members based on the questionnaire about social contribution management system.