• Journal of the Korea Society of Computer and Information
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• 제25권6호
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• pp.239-250
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• 2020

The purpose of this paper is to explore the influence of the "contextualization" effect of web celebrity live broadcast on the e-commerce platform on consumers' perception of product value, risk and purchase intention. Live in this paper, using Taobao shopping consumers as the research object, the survey method, questionnaire survey is adopted, the form through the questionnaire and distributed network, a live in order to further validation of web celebrity effect of contextualized actual influence on consumer purchase intention, questionnaire design the Likert scale, seven and recycling questionnaire analysis using the statistical software SPSS 23.0 and AMOS 22.0 after processing the data. After determining the reliability and validity of the questionnaire, the exploratory factor analysis was used to verify the hypothesis and calculate the actual adjustment degree of the "contextualization" effect of web celebrity live broadcasting on consumers' purchase intention. The research results of this paper are summarized as follows :(1) consumers' perceived value of products can significantly positively affect their purchase intention, while perceived risk has a significantly negative impact on their purchase intention; (2) consumers' trust and purchase intention to products are regulated by the "contextualization" of web celebrity live broadcast. Specifically, for web celebrity live broadcasting with good "contextualization" effect, the perceived value of consumer products has a positive impact on product trust, which is higher than that of web celebrity live broadcasting with poor "contextualization" effect. In terms of resolving consumers' perceived risks to products, web celebrity live broadcast with good "contextualization" effect is also significantly better than web celebrity live broadcast with poor "contextualization" effect. Based on empirical analysis, this paper concludes that web celebrity live broadcasting will become a new breakthrough for the sustainable growth of the e-commerce industry, and puts forward Suggestions on the e-commerce marketing mode and the transformation of web celebrity live broadcasting industry.

• Korean Journal of Remote Sensing
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• 제34권6_3호
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• pp.1457-1468
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• 2018

The sigma naught (${\sigma}^0$) equation is essential to calculate geo-physical properties from Synthetic Aperture Radar (SAR) images for the applications such as ground target identification,surface classification, sea wind speed calculation, and soil moisture estimation. In this paper, we are suggesting new Kompsat-5 (K5) Radar Cross Section (RCS) and ${\sigma}^0$ equations reflecting the final SAR processor update and absolute radiometric calibration in order to increase the application of K5 SAR images. Firstly, we analyzed the accuracy of the K5 RCS equation by using trihedral corner reflectors installed in the Kompsat calibration site in Mongolia. The average difference between the calculated values using RCS equation and the measured values with K5 SAR processor was about $0.2dBm^2$ for Spotlight and Stripmap imaging modes. In addition, the verification of the K5 ${\sigma}^0$ equation was carried out using the TerraSAR-X (TSX) and Sentinel-1A (S-1A) SAR images over Amazon rainforest, where the backscattering characteristics are not significantly affected by the seasonal change. The calculated ${\sigma}^0$ difference between K5 and TSX/S-1A was less than 0.6 dB. Considering the K5 absolute radiometric accuracy requirement, which is 2.0 dB ($1{\sigma}$), the average difference of $0.2dBm^2$ for RCS equation and the maximum difference of 0.6 dB for ${\sigma}^0$ equation show that the accuracies of the suggested equations are relatively high. In the future, the validity of the suggested RCS and ${\sigma}^0$ equations is expected to be verified through the application such as sea wind speed calculation, where quantitative analysis is possible.

• Korean Chemical Engineering Research
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• 제60권2호
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• pp.249-254
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• 2022

With the rapid advance of the semiconductor and Information and communication technologies, remote environment monitoring technology, which can detect and analyze surrounding environmental conditions with various types of sensors and wireless communication technologies, is also drawing attention. However, since the conventional remote environmental monitoring systems require external power supplies, it causes time and space limitations on comfortable usage. In this study, we proposed the concept of the self-powered remote environmental monitoring system by supplying the power with the levitation-electromagnetic generator (L-EMG), which is rationally designed to effectively harvest biomechanical energy in consideration of the mechanical characteristics of biomechanical energy. In this regard, the proposed L-EMG is designed to effectively respond to the external vibration with the movable center magnet considering the mechanical characteristics of the biomechanical energy, such as relatively low-frequency and high amplitude of vibration. Hence the L-EMG based on the fragile force equilibrium can generate high-quality electrical energy to supply power. Additionally, the environmental detective sensor and wireless transmission module are composed of the micro control unit (MCU) to minimize the required power for electronic device operation by applying the sleep mode, resulting in the extension of operation time. Finally, in order to maximize user convenience, a mobile phone application was built to enable easy monitoring of the surrounding environment. Thus, the proposed concept not only verifies the possibility of establishing the self-powered remote environmental monitoring system using biomechanical energy but further suggests a design guideline.

• Journal of Korea Water Resources Association
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• 제55권12호
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• pp.1125-1135
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• 2022

Damages by heavy snow does not occur very often, but when it does, it causes damage to a wide area. To mitigate snow damage, it is necessary to know, in advance, the depth of snow that causes damage in each region. However, snow depths are measured at observatory locations, and it is difficult to understand the spatial distribution of snow depth that causes damage in a region. To understand the spatial distribution of snow depth, the point measurements are interpolated. However, estimating spatial distribution of snow depth is not easy when the number of measured snow depth is small and topographical characteristics such as altitude are not similar. To overcome this limit, satellite images such as Synthetic Aperture Radar (SAR) can be analyzed using Differential Interferometric SAR (DInSAR) method. DInSAR uses two different SAR images measured at two different times, and is generally used to track minor changes in topography. In this study, the spatial distribution of snow depth was estimated by DInSAR analysis using dual polarimetric IW mode C-band SAR data of Sentinel-1B satellite operated by the European Space Agency (ESA). In addition, snow depth was estimated using geostationary satellite Chollian-2 (GK-2A) to compare with the snow depth from DInSAR method. As a result, the accuracy of snow cover estimation in terms with grids was about 0.92% for DInSAR and about 0.71% for GK-2A, indicating high applicability of DInSAR method. Although there were cases of overestimation of the snow depth, sufficient information was provided for estimating the spatial distribution of the snow depth. And this will be helpful in understanding regional damage-causing snow depth.