• 한국콘텐츠학회논문지
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• 제10권6호
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• pp.275-285
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• 2010

감성사회, 무한경쟁사회로 진입하면서 남성의 스타일이나 이미지는 힘과 권위로 상징되던 과거 스타일에서 많은 변화를 보이고 있다. 오늘날 남성 스타일과 이미지에 관한 정보는 소비대중의 요구와 매체들의 보도에 의해 필요와 학습의 과정을 거치면서, 정보의 제공자나 수용자 모두에게 적절한 이익을 주고 있다. 일반적으로 잡지의 표지는 잡지의 컨셉과 이미지를 대표하며, 표지 모델은 잡지의 상징적인 이미지, 시대성, 대중의 호감도와 밀접한 연관성을 지닌다. 따라서 라이프스타일 잡지의 표지 모델에 관한 연구는 현재 스타일의 흐름을 단적으로 파악할 수 있다는 점에서 의미가 있다. 본 연구는 남성 잡지 표지 모델의 섹슈얼 이미지에 관한 연구로 현대 남성의 이미지를 호모 섹슈얼, 크로스 섹슈얼, 메트로 섹슈얼, 위버 섹슈얼의 이미지로 구분하여 연구하였다. 연구의 결과 국내 남성 잡지에서 나타나고 있는 섹슈얼 이미지는 위버 섹슈얼이 압도적이었으며, 메트로 섹슈얼이 그 다음을 차지하였다. 결과적으로 현대 남성들의 이 같은 섹슈얼 이미지는 남성 성역할의 변화와 함께 남성 이미지의 범위 확대를 뜻하는 것으로 파악할 수 있다.

• 한국콘텐츠학회논문지
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• 제13권7호
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• pp.80-90
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• 2013

빠르게 성장하는 니치 시장으로 게이 소비자들의 인기도는 계속 높아짐에도 불구하고 소비자의 성별, 인종, 성적 이미지에 대한 광고 콘텐츠를 분석한 연구들과 비교할 때, 게이 소비자에 대한 학문적 관심은 거의 전무한 실정이다. 본 연구에서는 잡지 광고들을 비교함으로써 서로 다른 세 가지 남성 표적들(메트로섹슈얼, 호모섹슈얼, 레트로섹슈얼)을 겨냥한 광고들을 분석하고자 한다. 그를 위하여 GQ, Out, Maxim이라는 대표적인 남성 잡지들을 선정하여 제품별(제품군, 가격, 명품)과 모델 효과(기본정보, 섹슈얼리티, 사회적 위치, 남성성)에 따라 광고 콘텐츠들을 분석하였다. 연구 결과, GQ와 Out은 Maxim보다 더 고가의 명품 브랜드들의 광고들을 게재하였으며 남성을 더 성적으로 묘사하는 것으로 나타났다.

• 한국의류산업학회지
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• 제8권4호
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• pp.382-390
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• 2006

In the 21st century, men is expressing the femininity instead of the muscularity. And a boundary line between a man and a woman is not clear any more. A man is interested in the lifestyle of a woman, and he imitates her fashion styles, hairstyles, accessories, make-up, and plastic surgery. He is called as "Metrosexual" or "Crossexual". Nowadays, men as well as women can satisfy the wants for beauty. The beautiful appearance of a man has a good impact on the social relationships. The feminizing trends are generally accepted and are shown in the silhouettes, details, colors, fabrics and accessories. The feminizing trends in men's knitwear are shown in the various items. They have slim silhouettes and feminine details. Also they are made of bulky yarns or fancy yarns, and various stitches for texture effects. The most outstanding changes in men's knitwear are the vivid colors and flower patterns.

• 한국의상디자인학회지
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• 제8권2호
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• pp.125-133
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• 2006

Metro-Sexual is one of the most representing case showing contemporary life style of men that rooted into public already. The fundamental feature of this Metro-Sexual is the conversion of men's costume style to womanness which also could be seen from the history of clothes. The former works about sexual image, expression of sexual identity, androgynous and borderless phenomenon have been referred as base of this work. To analyze Metro-Sexual in modern social/cultural factors through such existing works will be critical part of understanding entire fashion trend in this day beyond sexual limit. As research method, former works, references, various fashion magazines and fashion related sites was used to grasp conception and womanity of Metro-Sexual. In a limited time interval from $2001{\sim}2006$ for practical work, silhouette, detail, trimming, colors, items, patterns and accessories were analyzed selected from famous S/S, F/W men's fashion collection magazine and internet site of professional fashion institute. It is obvious that Metro-Sexual already spread out in men's fashion based on such social/cultural background as new century's icon that regarded as critical factor in researching contemporary men's fashion and of the future.

• 복식
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• 제57권2호
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• pp.29-44
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• 2007

The purpose of this study was to classify male consumer groups according to the fashion lifestyle, to examine characteristics, needs and wants of each group, and to find out differences of cosmetics purchasing behavior among each group segment. After surveying 19-50 year old males by making a visit to college, company and home, 584 samples were analyzed by using SPSS(7.0) package program. Factor analysis, cluster analysis, ANOVA, crosstabs and $X^2-test$ were used to analyse collected data. The results of this study were as follows; 1. Twenty-two questionnaires using AIO fashion lifestyle variables produced seven factors; oriented fashion, flaunting brand preference, active preference, information intention, strong personality, reasonable economy and others directivity. Three groups based on oriented seven factors: personality, fashion and economy. 2. The Personality group had strong personal characters in their fashion. Men in this group prefer casual style and were represented by singles and professionals in their 30's. The fashion group pursued fashion trends, formal wears, and high-priced fashions. They were represented by singles with high-income managerial positions in their 19-29 age group. The economy group represented the largest sample in this study(54.5%). Men in this group tended to purchase fashion goods during of good fabrics at discount stores. This group represented married man with average incomes in their 40's. 3. Each of these three groups showed significant differences in cosmetics purchasing behavior. The personality group mainly purchased cosmetics on-line market because of price. The Internet tended to be their primary source of informations. They spent under 10,000won and pursued a simple and clear image. The fashion group purchased cosmetics at department stores to benefit from the knowledge of sales personal and their source of informations in the mass media. They spent over 70,000won monthly and pursued also a simple and clear image. The economy group purchased cosmetics at discount stores because of their wide assortment of products. They spent under 30,000won monthly and pursued a simple and clear image. Each of these groups currently consume different products and have a different concept of future cosmetic products.