• Title/Summary/Keyword: 메시지 21

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A Correlation Analysis between Word-of Mouth Message Sender Credibility and WOM Effect (외식업소에 대한 구전 메시지 발신자 신뢰도와 구전효과의 상관성 분석)

  • Cha, Sung-Mi;Shin, Seo-Young
    • Journal of the Korean Society of Food Culture
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    • v.21 no.5
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    • pp.536-540
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    • 2006
  • The purposes of this study were 1) to analyze the correlation between Word-of-Mouth(WOM) message sender credibility and WOM effect and 2) to analyze the differences of WOM message sender creadibility and WOM effect in off-line and on-line WOM communication. The messages were created as a form of scenario for this study. Respondents were asked to evaluate the message sender credibility and predict WOM behaviors after reading given scenario. The questionnaires were distributed to 200 customers and a total of 175 questionnaires were used for analysis(87.5%). The statistical analysis was conducted using SPSS Win(12.0) for descriptive analysis, paired t-test, factor analysis, correlation analysis. The positive off-line WOM message sender was considered as more credible(p<.001) than on-line WOM message sender. 'Message sender credibility' is correlated with 'attitude formation' in both channels, but 'reliable' factor of 'credibility' variable is not significantly correlated with 'attitude change'.

Design of Intrusion Prevention System(IPS) in Linux Environment (Linux 환경에서의 침입방지시스템(IPS) 설계)

  • 이상훈;김우년;이도훈;박응기
    • Proceedings of the Korea Information Assurance Society Conference
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    • 2004.05a
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    • pp.21-26
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    • 2004
  • The growth of incidents on the Internet has reflected growth of the internet itself and growth of the computing power. while in previous years, external attacks tended to originate from those interested trend in exploring the Internet for its own sake and testing their skills, there is an increasing trend towards intrusions motivated by financial, political, and military objectives. so, attacks on the nation's computer infrastructures are becoming an increasingly serious problem. Even though the problem is ubiquitious, government agencies are particularly appealing targets and they tend to be more willing to reveal such events than commercial organizations. The threat of damage made necessity of security's recognition, as a result, many researches have been carried out into security of system actively. Intrusion Detection technology is detection of intrusion using audit data differently from using traditional simple filtering and informs manager of it. It has security manager of system deal with the intrusion more quickly. but, cause current environment of Internet manager can't doing response Intrusion alert immediately. That's why IPS needed. IPS can response automatically the intrusion alert. so, manager is more comfortable and can response quickly.

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A Study on Creative Strategy Related to Expression Advertisement for Missy Brand- Focused on ELLe's Advertisement (Missy Brand 의 고아고 크리에이티브 전략에 관한 연구 - ELLE 광고를 중심으로-)

  • 송윤주;정성혜
    • Journal of the Korean Society of Costume
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    • v.50 no.3
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    • pp.161-178
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    • 2000
  • This study intended to provide the visual basic data of efficient fashion advertising for Missy Brands in the 21 th by investigating and analyzing the creative strategy related to expression of fashion advertisement. The Research methdologies were as follow. First, the change of domestic advertising industry, theoretical background of the creative strategy and the condition and problems in the domestic Missy market were studied through the relevant fashion advertisement and periodical publications. Second, the content analysis was done using the advertisement of Missy Brands in Fashion magazine, " ELLE" which were published from 1992 to 1998. (3/6/9/12). The results were summarized as follows: First, the ELLE's analysis results were to increase in number of the advertisements for the teenager Brand fro 1993 and for the I.B.(Imported Brand) or L.B(License Brand) from 1995. As a result of the analyses, we suppose that a number of advertisements are proportional related to the sales of Brands. Second, the re were significant differences between D.B. (Domestic Brand) and I.B(Imported Brand) or L.B.(License Brand ) in the change of creative strategy for Missy Brands advertisements. The creative strategy of D.B. ads was used more importantly in linsuistic message than in visual message. On the contrary, the creative strategy of I.B.(L.B) ads, attached importance to the visual message(photo). Third, the ads of TIME showed ads, effect to have relevance to sales. The creative strategy of TIME ads. appeals to consumer for consistent Brand image, at the same time reflects the distinctive Brand image from the other. This study was suggested the creative strategy change of TIME through the visual data base.data base.

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A Method for Minimizing the Number of Clusters in Ad-Hoc Networks (Ad-Hoc 네트워크에서 클러스터 수를 최소화하기 위한 방안)

  • Bang Sang-Won
    • Journal of Internet Computing and Services
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    • v.5 no.6
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    • pp.21-30
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    • 2004
  • In Ad-Hoc network, the cluster structure enables effective use of multiple channels, reduces the number of control messages, and increase the scalability of network, Also, it is employed for reducing the number of broadcast messages in an Ad-Hoc network. With the consideration of these advantages, it is desirable that a cluster structure keeps a few clusters in the network, Generally, the cluster formation scheme based on connectivity yields fewer clusters than the other schemes. However, the connectivity based scheme may yield even more clusters than the other schemes according to the network topology. In this paper, a cluster formation scheme dividing the cluster formation into two phases is proposed. In the first phase, the lowest connectivity host in neighborhood initiates the cluster formation. Then, an adjustment procedure for affiliating a lot of the lowest connectivity hosts is employed. In the second phase, the hosts which were not affiliated to the first phase clusters are grouped into one or more clusters through criterions of connectivity and host ID. As a result, the proposed scheme yields a fewer clusters compared with existing other schemes in fully distributed method. The simulation results proves that our scheme is better than LIDCP(3) and HCCP(3).

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도서관계 각 단체의 새해구상

  • Korean Library Association
    • KLA journal
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    • v.47 no.1 s.368
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    • pp.24-45
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    • 2006
  • 지난 연말의‘도서관계 10대뉴스’에서 보았듯이 2005년에는 도서관법 전면개정 추진, 도서관에 개인정보인권 보호조치 권고, 저작권법 개정, 사서교사 임용, 주40시간 근무제, 독서문화 확산 등 여러가지 큼직한 일들이 있었다. 2006년도에는 그 어느 해보다 많은 변화가 예상된다. 특히 세계도서관인들의 축제인 <2006서울세계도서관정보대회>가 서울에서 열린다. 세계에 한국의 도서관문화와 사서들의 활동을 알릴 수 있는 좋은 기회가 될 수 있도록 도서관인 모두의 적극적인 관심과 홍보, 참여가 매우 중요하다. 이외에도 도서관법, 저작권법, 학교도서관진흥법 등 도서관 관련법의 제도 정비, 여전히 풀어야할 과제로 남아있는 공공도서관 민간위탁 등이 주요 이슈로 부각 될 전망이다. 프랑스의 석학 자크 아탈리는“변화를 받아들일 줄 모르면 그 존재가 사라진다.”“변화를 수용할 줄 알아야 살아남을 수 있다.”고 강조한바 있다. 변화는 21세기를 살아가는 우리들에게 매우 중요한 메시지를 남긴다. 그“변화”의 중심에 도서관계가 자리잡아 사회 속에 더 큰 부분으로 자리 매김 할 수 있는 한 해가 되기를 바란다. ■ 편집자 주

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A Smart Phone based Location History Management System for Home Community (홈커뮤니티를 위한 스마트폰 기반의 위치 이력 관리 시스템)

  • Lee, dong-yun;Lee, jun-hwan;Cho, han-jin
    • Proceedings of the Korea Contents Association Conference
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    • 2010.05a
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    • pp.19-21
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    • 2010
  • 모바일 산업이 발달하면서 사람들은 개인간의 보다 섬세한 정보교환과 이로 인한 끈끈한 유대관계를 추구하게 되었다. 이러한 요구에 소셜 네트워킹 서비스 들이 단문 메시지 중심으로 활성화 되어 왔고, 스마트폰과 결합하면서 위치 정보를 추가하고자 하는 요구와 필요성이 문제시되고 있다. 그러나, 이러한 위치 정보는 민감한 정보이기 때문에 보안 및 프라이버시 문제가 대두되고 있다. 가족 구성원의 위치 정보를 공용 서버에 저장하는 것은 서비스 사용 활성화를 저해하는 요인이 될 수 있기 때문에, 본 논문에서는 가정내 홈 서버에서 사용할 수 있는 가정용 위치 정보 기반의 SNS 서비스를 제안하며, 사회의 가장 작은 구성 단위인 가정에서 가족 구성원들간의 친목과 유대관계를 증진시킬 수 있는 보다 공익적인 서비스를 제안하고자 한다.

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An Agent Communication Language for Negotiation in BDI Agents Environments (BDI 에이전트 환경에서 협상을 위한 에이전트 통신 언어)

  • Lee, Myung-Jin;Kim, Jin-Sang
    • The KIPS Transactions:PartB
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    • v.10B no.1
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    • pp.21-26
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    • 2003
  • Negotiation plays a fundamental role in human cooperative activities, allowing people to resolve conflicts that could interfere with cooperative behaviors. Negotiation In multi-agent systems is achieved through the exchange of messages In a shared agent communication language (ACL). We introduce a rational negotiation meta-language for autonomous, self-interested, and resource-bounded artificial BDI agents. We then propose a negotiation protocol for BDI agents with communicative acts based on their mental states.

맥락, 문제정의, 사회적 형성 및 정책변화 - 부동산 세제 변화를 대상으로 -

  • Kim, Myeong-Hwan
    • 한국정책학회보
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    • v.21 no.1
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    • pp.103-130
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    • 2012
  • 정책변화가 왜 발생하였는가? 그와 같은 정책변화에 어떠한 요인들이 작용하였는가? 또한 그와 같은 정책변화가 어떠한 과정을 거쳐서 발생하였는가? 본 연구는 정책변화의 복잡성을 체계적으로 설명할 수 있는 방법을 제시하고자 정책연구의 지배적인 패러다임인 객관적·과학적 연구방법에서 탈피하여 사회적 형성주의 관점에서 맥락, 문제정의 및 대상 집단의 사회적 형성이 정책변화에 어떠한 영향을 미치는가를 알아보고자 하였다. 이를 위하여, 본 연구는 문제정의 이론과 대상 집단의 사회적 형성 이론의 결합을 통하여 연구 모형을 구축하였다. 또한 이와 같이 구축된 모형에 의하여 정책결정자가 문제 정의와 대상 집단의 사회적 형성에 어떤 역할을 하며, 그 결과가 정책변화에 어떻게 반영되는지를 정책의 논리, 근거 및 메시지의 측면에서 양도소득중과제도를 대상으로 분석하였다. 마지막으로, 이러한 분석을 통하여 도출된 시사점에 대하여 논의하였다.

A Study on the Development of Text Communication System based on AIS and ECDIS for Safe Navigation (항해안전을 위한 AIS와 ECDIS 기반의 문자통신시스템 개발에 관한 연구)

  • Ahn, Young-Joong;Kang, Suk-Young;Lee, Yun-Sok
    • Journal of the Korean Society of Marine Environment & Safety
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    • v.21 no.4
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    • pp.403-408
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    • 2015
  • A text-based communication system has been developed with a communication function on AIS and display and input function on ECDIS as a way to complement voice communication. It features no linguistic error and is not affected by VHF restrictions on use and noise. The text communication system is designed to use messages for clear intentions and further improves convenience of users by using various UI through software. It works without additional hardware installation and modification and can transmit a sentence by selecting only via Message Banner Interface without keyboard input and furthermore has a advantage to enhance processing speed through its own message coding and decoding. It is determined as the most useful alternative to reduce language limitations and recognition errors of the user and solve the problem of various voice communications on VHF. In addition, it will help to prevent collisions between ships with decrease in VHF use, accurate communication and request of cooperation based on text at heavy traffic areas.

Effects of Mobile based-Healthcare Service for Hypertension Patients (고혈압 환자 대상의 모바일 헬스케어서비스 운영 효과)

  • Seo, Bum Jeun
    • Journal of Convergence for Information Technology
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    • v.10 no.10
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    • pp.218-226
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    • 2020
  • This study aims to evaluate the effect of mobile healthcare service which was provided to employees diagnosed with hypertension in employee's health checkup. The study subjects were 146 employees and nurse measured their blood pressure, body mass index, and blood tests at the clinic in a workplace. The general characteristics of the participants were analyzed using descriptive statistics. After providing health care service using mobile text message for 8 weeks, blood test and blood pressure was measured. As a result, it was confirmed that blood pressure(SBP: 139.32±10.38 → 133.96±11.31, DBP: 98.13±6.21 → 94.28±8.56) and blood test(HDL: 47.90±9.79 → 51.40±9.79, HbA1C: 5.96±.66 → 5.65±.71) were more significantly reduced in 56 employees with a systolic blood pressure of 140 mmHg or diastolic blood pressure of 90 mmHg or more. It was confirmed that the program for self-management of blood pressure by receiving text messages on a mobile basis was effective. It is expected that the results of this study will be used as basic data for healthcare services that provide text information using mobile to improve drug usage, physical exercise, and eating habits.