• Asia Marketing Journal
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• v.9 no.2
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• pp.1-21
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• 2007

This research investigates the role of causal inferences about the endorser's motivation - specifically, dispositional versus situational attributions - and their impact on persuasion of noncelebrity testimonial advertisements. Based on the correspondent inference theory and the relevant literature, it is posited that consumers will generate predictable patterns of attributional responses to testimonial messages, which in turn will influence ad and brand evaluations. An experiment with 335 consumer panelists, after a pilot experiment with the college student sample, has been conducted. Results suggest the greater impact of dispositional attributions than situational attributions on persuasion of noncelebrity testimonial messages and general evocations of situational attributions regardless of the levels of endorser credibility and dispositional attributions. On the basis of the findings from this study, theoretical and practical implications are discussed, as are directions for future research.

• The Journal of Society for e-Business Studies
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• v.21 no.1
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• pp.65-77
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• 2016

As respecting one's privacy becomes an important issue in mobile device data analysis, on-device analysis is getting attention, in which the data analysis is conducted inside a mobile device without sending data from the device to outside. One possible application of the on-device analysis is gender prediction using text data in mobile devices, such as text messages, search keyword, website bookmarks, and contact, which are highly private, and the limited computing power of mobile devices can be addressed by utilizing the word comparison method, where words are selected beforehand and delivered to a mobile device of a user to determine the user's gender by matching mobile text data and the selected words. Moreover, it is known that performing prediction after filtering instances using definite evidences increases accuracy and reduces computational complexity. In this regard, we propose a two-phase approach to on-device gender prediction, where both discriminability and popularity of a word are sequentially considered. The proposed method performs predictions using a few highly discriminative words for all instances and popular words for unclassified instances from the previous prediction. From the experiments conducted on real-world dataset, the proposed method outperformed the compared methods.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.7
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• pp.1447-1454
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• 2017

The realtime test data topic means that process for the data efficiently from many kinds of measurement device at the test range. There are many measurement devices in test range. The test range require accurate observation and determine on test object. In this realtime test data slaving framework system, the system can produce variety of test informations and all these data also must be transmitted to test information management or display system in realtime. Using RTI DDS(Data Distribution Service) middle ware Ver 5.2, we can product the efficiency of system usability and QoS(Quality of Service) requirements. So the application user enables to concentrate on applications, not middle ware. As the reason, Complex function is provided by the DDS, not the application such as Visualization Software. In this paper, I suggest the realtime test data topic on slaving framework of realtime test data based on DDS at the test range system.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.2
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• pp.328-334
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• 2020

In this paper I proved that the intention of the movie is to put the reader at the crossroads of choice, which is still in progress, in this context confirmed that the storytelling is very enlightening and popular. This was demonstrated by the thing of making a story the charactor's Affects process itself in the story and a change in the point of view from witness to participant in the discourse. Jang Hoon seeks to reconstruct the Gwangju Democratic Movement through Kim Man-seop, a character who now lives here with trauma. Faced with a sympathetic message from a common and familiar figure around us, such as a taxi driver, it should be said that the goal was to get the audience to accept past gruesome incidents as part of us. The film uses Affects as a way to make the 1980s "Them" become "we" and replace the 37-year-old incident with our modern story. Soon, the film's intention is to turn Gwangju's Democratic movement from "There, Their Story" to "Here, Our Story." That's why popular storytelling was needed and concluded that it was the popularity the film acquired.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.1
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• pp.115-122
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• 2017

Recently, the on-board equipments of vessels are getting diversifications with high technologies. With changing the trends, the shipboard network is turning to the light-weight ethernet architecture for integrated data management. For that necessity, this paper covers a development of the gateway system which gathers and processes the measured analog or NMEA data from loaded equipments to convert the messages based on IEC 61162-450 (standard for light-weight ethernet network of ships) in engine parts of small vessel. To do this, we analyzed the requirements for standardization of ship's equipments and related studies. To solve the problems of existing equipments, we defined the additional data formats (sentence formatter), developed the gateway system, and verified the utility of the developed system. Consequently, we established an interfacing framework for management and application of the generated data based on the ethernet in vessel.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.4
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• pp.330-336
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• 2020

An anti-collision system between equipment is essential on a drill floor where multiple moving machines are operated simultaneously. This is to prevent accidents by halting the machines when required, by inspecting possibility of a collision based on the relative position data sent by the equipment. In this paper, we propose a framework for an Anti-Collision System (ACS) by considering expandability of the number of machines and computational speed, to promote development of drilling machines and corresponding ACS software. Each drilling equipment is represented as an object in the software with its own message format, and the message is constructed with serialization/deserialization to manage any additional equipment or data. The data handling process receives the current status of machines from the drilling control network, and relays a collision related message (including bypass signal) back to the machines. A commercial visualization software shows the bounding boxes moving with the equipment and indicates probable collision. It has been determined that the proposed system maintains total execution time below 5ms to process data from the network and relay the information hence, the system has no effect on the machine control systems having 100ms control cycle.

• Journal of Digital Convergence
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• v.11 no.9
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• pp.325-331
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• 2013

The Baekje Gilt-bronze Incense Burner which was excavated in an ancient temple site in Neungsan-ri, within the City wall of Buyeo-Gun on 23rd December 1993, was a quintessence of the Bakje Arts that people could not have imagined until that time. The Baekje Gilt-bronze Incense Burner transcended 1400 years of time and space. The censer that finally came up to us delivered a kind of a powerful message to us. The power was so strong and mysterious that as if an ancestor who had been sleeping in the grave with a great silent had woken up and become alive to tell us something very precious. Baekje Gilt-bronze Incense Burner, unlike any other existing artifacts, might have a possibility that could provide an insight of the ancients' psych who once lived on our land. This kind of view from several archaeologists, therefore, made our hearts be filled with excitement and flutter. We call 21st century as an era of culture. This era requests that the culture needs to be ethnical but the culture also needs to go beyond that ethnic. In other words, a culture without an ethnic cannot exist, and a culture that puts an ethnic the very first before any other things cannot exist as well. Regaining our identities first and then embracing and harmonizing various cultures can be an wise way overcoming above problem. Hence, through this study, I intend to recognize characteristic of plasticity for Baekje Gilt-bronze Incense Burner, understand the world of Baekje people's spirit and thus provide an opportunity to shed new light on the Baekje Arts. By doing so, I would like to publicize a metal craft of Korea to the world. I also try to seek for an identity of Korea's craft culture which is receding and find a direction for the Korea's craft.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.10
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• pp.582-590
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• 2016

The purpose of this study is to investigate the relationship between suicidal attitude and suicidal ideation of college students and also to provide the fundamental data in order to strengthen both the standard and the recommendation of media coverage in Korea. A total of 249 college students over the age of 18 years in B city and G do were enrolled for this study. The data were collected between June 9 and July 7 of 2014 and analyzed by using descriptive statistics, t-test, ANOVA, Pearson correlation coefficients, and multiple regression with SPSS 21.0. The mean score of a message of suicidal motivation reports 2 was $51.06{\pm}10.55$, which was the highest. The score of suicidal ideation was $10.41{\pm}12.88$. There were sign&ificant differences in suicidal thought with respect to school system, family income, pocket money, time of physical activity, smoking, and smart-phone usage in university students. It was shown that suicidal thoughts were significantly correlated with message of simple suicidal reports 1(r=.303, p<.001), message of suicidal motivation reports 2(r=.251, p<.001), and message of suicidal mourning man reports 3(r=.225, p<.001). As the suicidal attitude have a close association with reports of suicide, it is necessary that studies on a variety of factors influencing suicidal thoughts of students be repeated.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.63-74
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• 2021

The aim of this study was to analyze the levels of learners' participation and interactions both quantitatively and qualitatively based on the learners' choices of topic patterns in a process of online debate of a general subject and to explore the effects in order to suggest the ways for activating online debates. For this, it quantitatively analyzed the messages and the patterns in the online debate boards and supplementally implemented a post survey in order to investigate the participants' recognition on the factors of the learners' interactions and the effects. The given topic patterns were 'the presentation of one's opinion' and 'the presentation of pros and cons.' As a result of the analysis, the participating degree was higher in the pattern of 'the presentation of one's opinion' apart from the previous study. This study surveyed and, based on the result, it proposed the teachers should refer to the participants' tendency in advance. Also, it presented the deeper meanings on the interactions extracted by the results of the survey. The learners showed the strong dependence on the teacher' lectures or his materials and a variety of interactions with diverse objects. Besides, it is revealed that debates are helpful factors for enhancing learners' argumentative thinking, writing skills, and the knowledge about the subject in terms of the participants' recognition. Based on the findings, this study emphasized the teachers' educational roles and suggested the educational effects of the online debates in each class should be activated in this era of distance education.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.165-179
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• 2021

This study investigated that what strategies tobacco companies have taken for marketing tobacco and tobacco companies on news media, by reviewing the previous research analyzing the tobacco companies' documents and the news coverage of tobacco. The tobacco document studies showed that tobacco companies have created close relationships with news media, a quid pro quo, by providing advertising and diverse forms of sponsorships and obtaining favored treatment on news coverage and have built networks with journalists by supporting journalist organizations. They have also supported thinktank groups and pro-smoking groups so as to represent and advocate their perspectives and assertions on news media and have utilized sponsorship of art and culture as pseuo-event for publicizing tobacco and tobacco companies on news media. Futhermore, news coverage of tobacco showed that news media tended to deal with tobacco issues lukewarmly, without a clear position and perspective and deliver naturally tobacco industry's perspective and message that smoking is controvertial rather than totally undesirable and unacceptable. Also, the news coverages have often reflected tobacco industry's publicity strategies identified in tobacco industry documents. This study suggests how tobacco industry access and utilize news media to obtain favorable news coverage, and thus it provides a rational of why tobacco industry's publicity activities have to be regulated.