• Journal of Digital Convergence
• /
• v.16 no.6
• /
• pp.53-61
• /
• 2018

In this study, we investigated whether the model attributes of CSR ads (value addition, attractiveness, expertise, trustworthiness) affect the attitude of the company. We also examined the mediating role of message authenticity in the model attributes and corporate attitudes of CSR advertisements. The results of the study are as follows. First, the value addition, attractiveness, and reliability of the CSR advertising model have a positive effect on the message authenticity of the CSR advertisement. Second, the attractiveness and expertise of the CSR advertising model have a positive effect on the attitude of the company. Third, the effects of the CSR advertising model on the value addition, attractiveness, and reliability are completely mediated by the message authenticity of the CSR advertisement. The results of this study suggest that it is effective to select the models with value addition, attractiveness, and expert image when producing CSR advertisements.

• Journal of Korea Society of Industrial Information Systems
• /
• v.8 no.1
• /
• pp.43-54
• /
• 2003

E-Commerce, characterized by the exchange of message, occurs between individuals, organizations, or both. A critical promotion factor of e-Commerce is message authentication, the procedure that allows communicating parties to verify the received messages are authentic. It consists of message unforgery, message non-repudiation, message unalteration, and origin authentication. It is possible to perform message authentication by the use of public key encryption. PGP(Pretty Good Privacy) based on X.400 MHS(Message Handling System) and PKC(Public Key Cryptosystem) makes extensive use of message exchange. In this paper we propose, design and implement NMAP(New Message Authentication Protocol), an applied public information based encryption system to solve the message authentication problem inherent in public key encryption such as X.400 protocol and PGP protocol and were to cope with the verification of NMAP using fuzzy integral. This system is expected to be use in the promotion of the e-Commerce and can perform a non-interactive authentication service.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2003.05b
• /
• pp.879-882
• /
• 2003

인터넷환경에서 전자상거래는 여러 가지 상황관계를 상호간에 메시지를 통해서 이루어진다. 그러므로 이에 대한 가장 중요한 요소는 메시지 인증이며, 이는 거래당사자들이 수신된 메시지의 신뢰성을 확인하는 과정이다. 메시지의 진정성은 위조불가, 부인분가, 변경불가, 출처인증으로 구성되어 있고, 공개키 암호화를 통해 수행 할 수 있다. X.400 메시지처리 시스템과 공개키 암호화에 기반을 두고 있는 PGP가 메시지 교환에 널리 사용되고 있다. 본 연구에서는 공개키 암호화와 X.400 프로토콜 그리고 PGP상에 존재하는 메시지 인증 문제를 해결하기 위하여 NMAP로 명명된 공개정보 기반 암호화 시스템을 제안하고 이를 설계 구현하였다. 구현된 메시지 인증 프로토콜의 검증을 위해 퍼지적분을 사용하였다. 제안된 시스템은 전자상거래의 활성화와 비대화형 인증 서비스 제공에 사용될 수 있을 것이다.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2015.10a
• /
• pp.269-272
• /
• 2015

소프트웨어 재사용성과 유연성에 초점을 둔 XML기반 플러그인 프레임워크는 메시지 복잡도가 증가할 경우 성능적인 약점을 보였다. 본 논문에서는 이러한 XML 기반 플러그인 프레임워크의 주요 구성 요소인 XML기반 객체 모델의 성능향상 방안을 제안하고, 성능측정 결과를 보인다. XML기반 객체모델은 트리구조의 객체에 데이터를 저장하기 때문에 객체모델을 실제 네트워크로 전송하기 위한 Encoding시에 트리 내부의 모든 객체에 대한 전수순회를 수행하여야 하지만, 제안된 방안은 볼록단위로 복사를 수행할 수 있도록 데이터블록을 적용하여 데이터객체를 전수순회하지 않고 메시지 Encoding이 가능하도록 하였다. 성능측정 결과 메시지 복잡도 상승으로 인한 성능저하 문제를 해결하였으며, 대용량 시스템에도 적용 가능한 범용 프레임워크로 한 단계 발전하게 되었다.

• Fashion & Textile Research Journal
• /
• v.26 no.3
• /
• pp.251-264
• /
• 2024

This study identified the structural impact relationships, mediated by information reliability and brand authenticity, of different types of environmental messages from the perspective of luxury fashion brands, leading to formation of brand attitudes. Additionally, the study investigated how the impact of message sidedness on the formation of information reliability and brand authenticity varies according to consumers' regulatory focus tendencies. Data were collected through online surveys targeting individuals from Generation MZ, utilizing a professional research firm. A total of 300 respondents (150 for one-sided scenarios and 150 for two-sided scenarios) were selected. The collected data were validated using SPSS and AMOS. The following results were obtained. First, message sidedness influenced information reliability and brand authenticity, both of which demonstrated positive effects on brand attitude as mediating factors. However, message sidedness did not directly affect brand attitude. Second, consumers with both promotion and prevention focus tendencies perceived higher information reliability in two-sided message scenarios, and the perception difference in information reliability based on message sidedness was more pronounced among consumers with a prevention focus. Additionally, consumers with a prevention focus did not show a significant difference in brand authenticity between one- and two-sided message scenarios, while consumers with a promotion focus demonstrated an increase in brand authenticity in two-sided message scenarios compared to one-sided ones.

• Korean Architects
• /
• s.591
• /
• pp.110-125
• /
• 2018

1990년대 '4 3그룹'은 한국 건축을 주도해온 소장파 그룹이다. 개발 열풍에 '건축'에 대한 국민적 인식과 토양이 빈약한 시대, 이들은 '메시지가 있는 건축'을 내세우며 건축계 담론을 주도했다. 4 3그룹에서 김인철 건축사는 전통에 바탕을 둔 공간철학인 '없음'을 화두로 작업해왔다. 이는 '형태는 기능에 따른다'라는 루이스 설리번의 말을 '형태는 공간을 따른다'로 바꾸어 우리 건축의 정체성을 확인하려는 것이다. 그는 건축평론가들 사이에서 건축의 본질을 추구하는 자세가 자연스럽고, 집요하며 진정성이 있다는 평을 듣는다. 머물러있지 않고 지속적인 실험 탐구로 변화하며, 건축을 다루는 손맛이 좋은 것으로 유명하다. 그런 그가 올 4월 행복도시의 건축을 집행하는 행정중심복합도시건설청 총괄건축가에 선임됐다. 최근 그의 사무소로 찾아가 근황과 총괄건축가로서 원칙, 그리고 앞으로의 계획 등을 들어봤다.

• The Journal of the Korea Contents Association
• /
• v.22 no.4
• /
• pp.58-69
• /
• 2022

The purpose of this study is to find a way that companies can use social media trust effectively to increase brand trust and intelligently increase it by linking with brand authenticity. Therefore, the purpose of this study is as follows. First, a conceptual definition of the research variables of trust in social media, trust in information sources, and trust in messages is established, Second, the casual relationship between two conceptually defined independent variables and mediator variables of perceived risk and self-efficacy was verified. Third, the casual relationship was verified on whether it affects brand authenticity and brand trust through perceived risk and self-efficacy, which are mediators of social media trust. Fourth, through the verification result of the casual relationship between the research variables constituting the research model of this study, it was intended to present academic and practical implications on how social media trust can effectively enhance brand trust.

• Proceedings of the Korean Information Science Society Conference
• /
• 2008.06b
• /
• pp.44-48
• /
• 2008

분산 시뮬레이션 환경에서 모의되는 개체의 재사용성과 개체 간 상호운용성을 높이기 위해서 Modeling & Simulation 기법이 적용된 M&S Framework이 제안되었다. 제안된 프레임워크의 미들웨어 통신을 담당하는 시뮬레이션 네트워크 관리자는 계층적 아키텍처 스타일을 적용함으로써 관리성(maintainability), 재사용성(reusability), 확장성(scalability) 등의 요구사항을 지원하도록 설계되었다. 하지만 프레임워크를 구현한 다양한 모의 개체의 생성은 메시지의 인터페이스 코드에 대한 중복을 증가시키고, 인터페이스 변경 요구사항에 대해서 시뮬레이션 네트워크 관리자가 적용된 모든 모의기의 변경 또한 불가피해 진다. 본 논문에서는 인터페이스에 대한 코드의 중복을 없애고, 인터페이스의 변경에 대하여 유연성을 가질 수 있도록 메타프로그래밍 기법을 적용한 분산객체 통신 모듈을 제안한다. 또한 이 기법을 적용할 경우 구현 문제와 관련된 이슈와 장 단점을 기술한다.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.37C no.11
• /
• pp.1045-1053
• /
• 2012

Link-16 is a widely used TDL (Tactical Data Link) which uses TDMA (Time Division Multiple Access). Link-16 is a very low rate system, so it supports small size of data like tactical message and voice. However, there are related works to transmit situation awareness information like image due to the increasing interest about EBO(Effect-Based Operation), recently. Special TDMA scheduling is needed not static TDMA of Link-16 for image transmission because image data has much larger size than the existing tactical data. In this paper, we proposed Link-16K which enhances the Link-16 MAC. The proposed Link-16K is compatible with Link-16, and includes dynamic TDMA, new packing method, and an efficient retransmission scheme for image transmission effectively. We can see that image transmission delay is reduced and channel utilization is increased through simulation results of proposed idea.

• Trans-
• /
• v.12
• /
• pp.81-106
• /
• 2022

The possibility of metaverse system to be a catalyst for hyper-connected society will be dependent on the speed of connected technological development and its social utilization in the same manner as AI technology. Putting these technical realization processes in brackets, this paper focus on some philosophical-political issues in connection with cognitive-ecological changes in the future cinema which will be influenced by the complexive techno-socio couples of accelerated development of metaverse system. Generally speaking, essence of metaverse system seems to be the degree of immersion by technical accuracy, but is not true. In perspective of cognitive-ecology, flow degree of a picture or photograph is relied not on 'accuracy of representation' but on its message's contextual link-up. In this aspect, real potentiality of metaverse system shall be understood in the context of cognitive-ecological changes of human brain's multi-intelligence networking abilities(intersection of augmentation-simulation and outside-inside) which will be activated in the new structure of natural-social-technological coupling of metaverse system. These cognitive-ecological potentialities have been partially actualized in the cinematic process of tripod mimesis for the longest time, [real contradiction/conflicts (Mimesis-1) -->fictional solutions of cinema (Mimesis-2) --> selective interpretation of spectator's wish fulfillment (Mimesis-3) --> real change (Mimesis-1')]. Therefore metaverse's real potentiality must be considered to be dependent on the possibility of deepening and extending of cinematic circulation between real seperation/problems and ideal connection/solutions. In this context, advanced metaverse system can be compared as a modern technical version of ideal circulation of physics and metaphysics