• Management & Information Systems Review
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• v.31 no.1
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• pp.247-272
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• 2012

This study scarcity of recent online message promotion limited quantity of messages and time the message is limited controlled variable message whose regulatory focus and promotional discounts depending on the presence of any differences in attitudes and purchase intention appears, was to verify empirically. The results of this study, first, if limited quantity of messages focus on prevention rather than focusing on messages promoting promotion attitudes and purchase intention was higher. Second, the scarcity message is simply, as well as adjust the focus, such as price discounts and promotional activities can be controlled by a variety of points were identified. If the message is particularly limited quantity discounts are not present, rather than the message, the message is presented when the discount promotional attitudes and purchase intention, except that the amplification has been demonstrated. If the message is limited time, however, these discounts are worth the extra promotion on attitudes and purchase intentions are least likely to affect the thing that was found.

• Review of KIISC
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• v.6 no.2
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• pp.21-34
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• 1996

계약이나 송금 등을 행하는 서비스에서 서명은 없어서는 안되는 중요한 요소이며 특히 전자 우편(electronic mail), MHS(Message Handling System)나 EDI(Electronic Data Interchange) 서비스는 기업체는 물론 일반 사용자에게까지 널리 이용될 것으로 사료된다. 이러한 서비스의 특징은 통신망상에서 메시지를 이용하여 다양한 형태의 서비스를 제공하기 때문에 메시지 자체에 대한 인증이나 송신자, 수신자 상호 쌍방간에 인증, 부인 봉쇄 기능을 갖추는 것은 분쟁을 해결하는 필수 불가결한 요소이다. 이를 위한 기술적 대책이 디지틀 서명이다. 디지틀 서명 기술은 기존의 종이 문서에서 사용되는 수서명을 대신할 수 있는 것으로 메시지의 출처와 메시지의 진위 여부를 확인할 수 있는 매우 유용한 서명 방식이다. 그러나, 사실상 디지틀 서명이 많은 응용 업무에서 활용될 것은 자명한 사실이므로 적용 환경 및 적용 업무에 따라서 여러 가지 추가적인 요구조건이 등장할 수 있다. 이러한 특수한 디지틀 서명 프로토콜에 관한 연구는 매우 가치 있는 연구 분야이다.

• The Research Journal of the Costume Culture
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• v.19 no.6
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• pp.1133-1149
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• 2011

The major aim of this study was to find out that the relation between consumers value and experience quality toward purchase intention in addition to the influence of the consumers value and experience quality on the effects of scarcity message types collaboration using limited edition in global SPA brand. As a result of an empirical analysis, it shows that consumers value and experience quality are co-related to the intention of purchase, especially, brand familiarity and reputation influenced scarcity valuation in the affirmative and both emotional value and epistemic value influenced the intention of purchase under scarcity message. The moderating effect of consumers value and experience quality however, turns out to be not significant although its effect is directionally supported that is purchase intention was high when scarcity message is shown. Moreover, emotional epistemic group was influenced by scarcity message so we found that consumers value is changed to emotional with subjective. This result indicates that we need the scarcity message type reflecting the characteristics of consumers value and experience quality to increase customer's purchase intention.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.159-168
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• 2019

The purpose of this study is to propose a strategy for creating an advertisement for Corporate Social Responsibility(CSR) based on the strategy of selecting an advertisement model in order to efficiently execute the advertisement of CSR. Data were analyzed by regression analysis. The results of this study are as follows: First, it is found that the value-relevance factors of the model are important regardless of the theme of CSR. In the economic field, the reliability of the model is important. But, the attractiveness of the model was more important in the environmental field. Second, it is effective to select a model with high value-relevance when selecting CSR advertising model. But, in the case of an expert, it is effective to select not only value addition, but also attractive and reliable models. Third, when producing CSR ads using emotional messages, it is important to consider the value and reliability of the advertising model. But, it is important to select the model considering the importance of the value and attractiveness of the advertisement model when producing the CSR advertisement using the informational message. It was found that it is very important to select a model that has a high relevance to the image of the social responsibility subject and the advertisement model when producing the social responsibility advertisement.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.170-181
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• 2017

The purpose of this study is to provide a more persuasive organ donation campaign based on the understanding of the public based on the personal characteristics and value factors of various age groups. The influence of personal characteristics and value factors (organ donation attitude, organ donation knowledge, self - efficacy, internal medicine, attitude toward discontinuation of life - saving treatment) on the intention of organ donation among 20s to 60s or older was examined. Demographic variables that were predicted to affect individual behavioral intentions such as gender, age, and religion were included. The value factors were also included attitudes toward life-sustaining treatment and afterlife view to identify potential factors. The results showed that attitude toward organ donation, knowledge of organ donation, self-efficacy, attitudes toward life-sustaining treatment had a significant positive effect on organ donation intention.

• KOREAN POULTRY JOURNAL
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• v.44 no.2
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• pp.88-89
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• 2012

'5천만 우리밥상, 우리 계란이 함께 합니다.' 계란의 우수성을 알리는 산란계자조금 광고가 지난 2010년 TV전파를 통해 방영되었다. 당시 광고 모델로 김소형 한의학 박사가 출연해 "계란은 손쉽게 먹을 수 있으며 매일 먹는 것이 건강을 지키는 좋은 습관"이라는 메시지로 양계산물의 우수성 홍보 캠페인을 진행한바 있다. 양계산물의 영양적 가치를 강조하는 김소형 한의학 박사를 만나 전문가가 말하는 계란과 닭고기의 우수성에 대해 들어보았다.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.12-13
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• 1999

디자인은 디자이너와 소비자간에 사회의 공적 영역을 배경으로 한 일종의 커뮤니케이션 모델이라고 할 수 있다. 커뮤니케이션은 일반적 의미와 구체적 의미로 나누어 냉각해 볼 수 있다. 일반적 의미는 "한 사람이 다른 사람에게 메시지를 전달하는 것”으로 정의할 수 있다. (중략)

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.7
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• pp.1515-1521
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• 2013

AIS is a core service in the maritime safety domain. AIS Message type #6 and #8(for binary date) can be used for carrying any kind of MSI(Maritime Safety Information). The MSC(Maritime Safety Committee) approved SN/Circ. 289 on Guidance on the use of AIS Application-Specific Messages in 2010. The MSI that carried by AIS-ASM can support to reduce the maritime accidents. Since a new AIS-ASM service places an additional load on the VDL(VHF Data Link), there should be a deployment process for new AIS-ASM services. In this paper we analyze the AIS-ASM services and survey the extended functions and systems for each AIS-ASM service. We also present the survey of the statistical analysis of local AIS messages. and suggest preliminary research topics for the deployment of new AIS-ASM services. VDL monitoring system, system for detection and removal of malfunctioning AIS equipments, and value analysis process of the MSI services are required.

• Asia Marketing Journal
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• v.9 no.2
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• pp.49-95
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• 2007

The "cause-related marketing (CRM)," generally defined as a mutually beneficial relationship between a company and a non-profit relationship or a social cause, which is perhaps the most progressive outgrowth of marketing trend. This paper contributes to, and looks at the practical issues of CRM and its effect on the brand attitude of the customer. To do so, following three broad research questions have been addressed. Which cause-related orientation is effective on customer's attitude of the brand? Which type of cause-related message provides crucial impact on customer's attitude of the brand? How product category acts upon and brings about different consequences on CRM? To address these questions, a causal model has been developed incorporating message type, product relevance, social significance, and brand attitude. The study model was tested with survey data collected from 400 career professionals and students in Seoul and statistically processed the 176 valid ones. The results of the study considerably supported the conceptual model. The analysis also revealed that the study population was not able to detect the differences in CRM strategies but tend to conceptualize them as a whole.

• Journal of the Korea Convergence Society
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• v.6 no.6
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• pp.87-93
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• 2015

Advertisements in modern era are not intended to be consumed only as commercial purposes, but consumed also as cultural and artistic purposes. Advertising contents' success depends on Semiotic codes revealed in advertising texts. Advertising scholar Ozoh (1998) argued that perspectives for advertising are divided into two perspective, one as marketing tool perspective and the other as communication processes perspective. Advertising planning, advertising management, advertising, and advertising evaluation of marketing perspective are significantly different from those of communication perspective. Two perspectives of advertising present various debates on what contents of advertising messages are and how advertising messages are made up. In this research manuscripts, we discuss story telling as communication tool of advertising text in terms of cultural semiotics. That is, meaning value of goods is so well revealed in use value of goods that they satisfy consumers' needs, we analyze how they satisfy consumers' needs in semiotic(symbolic) process. We apply Gremas's semantic model to coffee advertisements in France and Korea, and analyze various differences between differentiation strategies of French coffee advertisements and those of Korean coffee advertisements in terms of semiotic perspective.