• Journal of the Economic Geographical Society of Korea
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• v.8 no.2
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• pp.315-330
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• 2005

The primary purpose of this study was to examine the relationships between service quality, Place attachment and destination loyalty in the local festival field. Sampling was conducted at the Flower Blossom Festival in Juju, 2004. Data were collected through on-site surveys by face-to-face interview for three days-between April 4th and April 6th. Data analyses were carried out by using structural equation model. Two hypotheses were tested to represent the relationships between exogenous and endogenous variables. The exogenous variable selected for this study is service quality Endogenous variables are place attachment and destination loyalty. The findings provided a supported structural model of the relationships between service quality, place attachment and loyalty. Festival visitors who perceive high service quality tend to have high place attachment that leads to the intention to revisit and positive word-of-mouth to others. The results of this study suggest that festival managers need to understand visitors' perception of service quality, place attachment in order to better predict their destination loyalty.

• International Area Studies Review
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• v.20 no.2
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• pp.141-172
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• 2016

The aim of this study was to view Korean Hallyu stars, the advertisement models of Korean cosmetics brands, as human brands in the Chinese cosmetics market. Furthermore, this study attempted to verify whether the attributes of human brands, such as reliability, professionalism, attraction, intimacy, similarity and favorable impression, affect Chinese consumers' affection toward Korean celebrities, and whether such Chinese consumers recognize the authenticity of the products, sellers, and companies of Korean cosmetics brands advertised by Korean stars. The results of empirical analysis indicated that among the attributes of Korean stars, the advertisement models of Korean cosmetics companies, Chinese consumers' affection toward Korean stars was positively affected by reliability, attraction and similarity, but not by professionalism, intimacy and favorable impression. Furthermore, results showed that the consumers' affection toward Korean stars positively affected the authenticity of the brands advertised by the celebrities.

• Journal of Korean Society of Forest Science
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• v.107 no.2
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• pp.218-228
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• 2018

This study was carried out to investigate the recognition and requirements of mountain eco-tourism by surveying mountain villages'visitors. As a feasibility study to introduce new eco-tourism policies, the individual interview survey was conducted from June 17, 2015 to September 17, 2015 targeting 439 visitors in 57 mountain villages, where the Korea Forest Service designated them as mountain eco-villages and the Ministry of Agriculture, Food and Rural Affairs has been operating the rural experience and recreation village business. As a result of the major analysis, the respondents'intention to participate in mountain eco-tourism was 3.65 by Likert 5-point-scale and the respondent's most preferred the number of visits was once a year(44.6%) or twice a year(30.1%). Also, the most preferred region was Gangwon-do(44.8%) and the average amount of expense willing to pay was 153,320 won. Lastly, the respondents said they expect development of regional tourism product(M=3.99) and mountain eco-tourism program(M=3.96) by requirements for mountain eco-tourism. This result shows that it is necessary to inspire public awareness regarding the value of mountain eco-tourism and to develop new policies or programs making people more attracted to mountain villages. Thus, it means that mountain eco-tourism can be utilized as a way to steer sustainable mountain village.

• Journal of Korea Entertainment Industry Association
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• v.15 no.4
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• pp.1-13
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• 2021

In this study, we tried to present suggestions to the Gyeongsangbuk-do tourism officials to satisfy them with experiential tourism resources and to revitalize their participation in the program. Therefore, the implications of this study are as follows. First, research on the satisfaction of experiential tourism programs and the willingness to participate in them is carried out, suggesting that it is a prerequisite for the transformation of the perception of tourists' participation in the Corona era. Second, it is necessary to make it a small experience tourist space that can provide non-face-to-face service utilizing the characteristics of contact technology, and to provide tourists with unique attractions against product discrimination and customer service. Third, through the introduction of non-face-to-face experience programs and expansion of services, the limited and macroscopic environment and social phenomenon of tourism activities in the Corona era, a new perception can be instilled. Fourth, visitors can expect to revitalize the tourism industry through the development and discovery of various programs. Thirdly, it will be possible to revitalize the local economy by giving meaning to the satisfaction of experiential tourism programs to tourists from all over the region's tourism business.

• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.193-206
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• 2008

This paper describes to experiments on the estimation of tourist images in Busan. Preliminary tasks were performed to find out the condition of tourism souvenir and products proper to ocean city with situation in Busan. This survey analyzed by factor analysis taken in local residents, foreigners and other city. Result of factor analysis shows that the local residents and others think of Busan as similar image both. Outsider recognized Busan to tourist attractions of seaside environment and tourist facilities, and have good image of sightseeing and shopping in city. The local people remind Busan as progressive, feels sweet, activity, friendly image beside that foreign tourist remind as clean, modern, abundant, and others think as stable, changing, novelty, friendly. To abstract 8 factors among the images, take out of relevance to condition of tourist and image factors. Important factors for development of tourist industry in Busan are a feeling safe, clean, novelty in priority. And find way that enhancing image to abundant, friendly, activity were proper to tourist industry.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.10
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• pp.3974-3981
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• 2010

Coastal landscape is a collective setting of artificial or natural elements along the seaside. The approach method for the coastal landscape formation is different from that of urban landscape formation. This study analyzes the mechanism of coastal landscape formation process in Japan in the aspects of recognition phase, formation phase, and practice phase. The characteristics of coastal landscape formation process in Japan are construction of a survey system for integrating diverse landscape elements as a final coastal landscape, construction of a coherent evaluation system responding the local natural and spatial characters, and building a cooperative system responding the police of coastal landscape formation. This study suggest the implications both for the improvement of domestic local values and for the ways of the domestic coastal landscape formation.

• Journal of Korean Library and Information Science Society
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• v.37 no.1
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• pp.3-28
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• 2006

The purpose of this study is to describe the problems. which academic libraries in the V.S., U.K., Australia, and Canada have faced since the 1990s. These problems are mostly caused by environmental changes in higher education. In this study, only discussed are the problems that academic libraries in various countries have commonly experienced. but not unique ones libraries in each country has due to its own national, societal, cultural, academic or informational situations. Major problems include continuing decrease in library expenditures, changing role of libraries themselves. changing nature of library collections, development of information technology and technological Infrastructure on campus, steep increase in prices of scholarly journals, and relative decrease in purchasing powers of libraries. These Problems are all closely inter-related, and seem to require more comprehensive and systematic strategic solutions carried out by the national or government intervention, rather than individual libraries.

• The Journal of the Korea Contents Association
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• v.11 no.8
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• pp.419-427
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• 2011

In modern society, the importance of leisure has been already recognized widely. Recently, interest in participation in more active leisure activities is growing. Furthermore, environmental concerns stemmed from global warming came to the fore. Thus, the purpose of the current study was to examine the effect of recreation specialization representing people who are participating in more active leisure activities on environmental attitudes. A total of 393 college students participating in physically active club activities were selected for this study. Main findings were as follows; First, overall recreation specialization had strong positive effect on environmental attitude. Second, out of sub-factors of recreation specialization, affective specialization had positive influence on environmental attitude. Finally, out of sub-factors of affective specialization, attraction positively affected environmental attitude. This study suggests that individuals who participate in leisure activities more actively are more conscious of environmental problems.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.145-151
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• 2018

This paper is a study on city brand development which is increasingly interested as a means to enhance the attractiveness of the city. the previous research, the design of city brand identity was an application from the internal stakeholder's point of view related to the metropolitan government. However, in the present study, we tried to take a external approach that perceptions and designs city brands from the related to the consumer. For the purpose of research, based on previous studies, we extracted three images of leading, stable and amusing city brand images and prepared three scenarios for the imaginary city as experimental stimuli. The results showed that the overall city brand attitude, residence intention, and tourism intention to the imaginary city were significantly different according to the leading, stability and amusement brand image. According to the results of this study, it is necessary to continuously effort the development of city brand image which is perceived by consumers in order to differentiate city.

• Journal of the Economic Geographical Society of Korea
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• v.17 no.1
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• pp.28-44
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• 2014

As the era of glocalization arrives, each area of the world with the uniqueness trying to enhance competitive advantage. In this context, the 'Art asset' should be understood as an independent 'Content' in terms of place marketing & creative regional regeneration. Especially in a place as a component of assets 'art' is recognized as an independent content & as a means for new areas of creative regeneration and the local economy will be discussed. To do this, place the property on the basis of a review of existing research on the concept of a new arrangement of art assets were classified by type and each of the cases examined. Ultimately, through the review of creative play area as a place of art assets and utilize the potential value of plce asset is the goal of this article.