• 에너지협의회보
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• s.6
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• pp.40-41
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• 1988

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.37 no.1
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• pp.29-42
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• 2019

In order to expand the qualitative aspects of public facility, this study used SNS data to derive user-oriented preference factors for public facilities and then were quantified in terms of supply side and demand side. To derive preference factor, LDA, one of topic modeling, was used and attraction index was calculated for each facility. In addition we analyzed spatial accessibility to measure the degree of service experience of users by using 2SFCA model. The study area covered public libraries of Seoul, Korea. As a result of study, five topics were extracted as preference factors for the public library: Circumstance, Scale of facility, Cultural program, Parenting, Books and materials. In particular topic of circumstance and parenting were newly derived preference factors unknown in previous studies. As a result of calculating attraction index for each library, the index of Songpa Library, Jungdok Library, and Namsan Library was high. Songpa library has received good evaluation in parenting factor, and Jungdok & Namsan library in circumstance factor. The accessibility of each region seems to better in center of Seoul where public libraries are crowded, but shrinking toward the outskirts. We expect that the proposed method will contribute to user-oriented public facility evaluation and policy decision making.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.203-216
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• 2020

The purpose of this study is to reveal the effects of the VDSPA(Vulnerability to the Different Sex's Physical Attraction) on IOM(the intention of open marriages), the mediating effect of the SAEMR(Self Acceptance of Extra-Marital Relationship) and the moderating effect of gender. This is an empirical research based on data analysis obtained by surveying 655. The notable findings are as follow: First, respondents' perceptions of their own extramarital affairs(M=2.284) and open marriages(M=2.175) are generally negative, but women were more negative than men. Second, both men and women were vulnerable to the physical attraction of the opposite sex(M=3.569), especially men than women. Third, the more vulnerable to the physical attraction of the opposite sex, the more receptive to their own infidelity. The more receptive to their own extramarital affair, the more clear their intention to open marriage. Lastly, in the case of women, it is confirmed that the vulnerability of the physical attraction of the opposite sex has a significant effect on the intention of an open marriage, with the acceptability of the one's own infidelity as a mediator. In the case of men, there is no mediating effect of accepting their own extramarital affairs, which proved to be a moderating effect by gender. Unlike men, in the case of women, it is concluded that 'accepting their own extramaritality is a critical factor that directly or indirectly has a significant effects on their intention to open marriage.

• The Journal of the Convergence on Culture Technology
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• v.8 no.3
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• pp.245-251
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• 2022

This study attempted to examine the effect of virtual influencer, which is highly interested in consumers, and has recently been increasing the frequency of use in corporate marketing activities. In particular, the purpose is to examine the effect of the attributes of virtual influencer on consumers as an information source for a product or brand. To this end, the effect of perceived attractiveness, trustworthiness, and expertise of virtual influencer on SNS usage intention and imitation intention consumers was examined. As a result of the study, it was found that attractiveness among the attributes of virtual influencer had a positive effect on the usage intention, and attractiveness and trustworthiness had a positive effect on imitation intention. In addition, it was found that imitation intention had a positive effect on usage intention. In other words, the perceived attractiveness of virtual influencer by consumers through SNS is the most important attribute. These findings imply that when virtual influencer is used in marketing, companies must perceive the attractiveness of virtual influencer through content posted on SNS as well as their attributes as information sources. We expect the results of this study to provide major implications for marketing activities such as companies and public institutions that consider using virtual influencer.

• Digital Contents
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• no.6 s.145
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• pp.70-77
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• 2005

사이버 공간은 현실을 충실히 반영하지 않으며, 현실과 완전히 분리돼 있지도 않다. 하지만 사람들은 이 공간에서 자신의 행동과 생각이 증폭되고 확장되는 경험을 한다. 이뿐 아니라 상상만 했던 행동이 실제로 일어나기도 한다. 사이버 공간이 컴퓨터로 연결된 기계의 공간이 아니라 인간의 심리적 공간이 되기 때문이다. 이는 사이버 공간에 있는 캐릭터가 인간의 심리를 대변, 인간에게 사이버의 매력에 빠지도록 유도하기 때문이다. 이에 본지는 연재를 통해 <디지털콘텐츠 매력, 캐릭터의 원형을 찾아서>라는 주제로 어떻게 매력적인 캐릭터가 탄생하고 변천했는가를 살펴보고자 한다. 이번호에는 캐릭터 연구 중 '악'을 대변하는 캐릭터를 집중적으로 살펴보고자 한다.

• Digital Contents
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• no.5 s.144
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• pp.70-73
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• 2005

사이버 공간은 현실을 충실히 반영하지 않으며, 현실과 완전히 분리돼 있지도 않다. 하지만 사람들은 이 공간에서 자신의 행동과 생각이 증폭되고 확장되는 경험을 한다. 이뿐 아니라 상상만 했던 행동이 실제로 일어나기도 한다. 사이버 공간이 컴퓨터로 연결된기계의 공간이 아니라 인간의 심리적 공간이 되기 때문이다. 이는 사이버 공간에 있는 캐릭터가 인간의 심리를 대변, 인간에게 사이버의 매력에 빠지도록 유도하기 때문이다. 이에 연재를 통해‘디지털콘텐츠 매력, 캐릭터의 원형을 찾아서’라는 주제로 어떻게 매력적인 캐릭터가 탄생하고 변천했는가를 살펴보고자 한다.

• Korea Petroleum Association Journal
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• no.1 s.107
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• pp.103-103
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• 1990

• 베이커리
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• no.6 s.359
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• pp.144-144
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• 1998

• 어항어장
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• s.55
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• pp.54-58
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• 2001

• The monthly packaging world
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• s.155
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• pp.128-128
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• 2006