• Journal of the Korea Convergence Society
• /
• v.11 no.10
• /
• pp.257-266
• /
• 2020

The purpose of this experimental study was to examine the effects of attitude similarity and ingroup/outgroup membership on interpersonal attraction. 2(Attitude similarity: Similar/Dissimilar) × 2(Group membership: Ingroup/Outgroup) between-subject design was used. The results revealed the significant main effect of attitude similarity. That is, participants preferred a person who had similar attitude with him/herself compared to the person who had dissimilar attitude. Furthermore, the significant 2-way interaction effect revealed that attitude similarity produced greater attraction for ingroup than for outgroup members and attitude dissimilarity produced stronger repulsion effects for ingroup than for outgroup members. These results could contribute to workplaces and organizations by suggesting that considering attitude similarity between team members could be a way to improve organizational productivity. The necessity for expanding these results to research on work-team performance and improvement of organizational productivity was discussed.

• Culinary science and hospitality research
• /
• v.16 no.5
• /
• pp.208-220
• /
• 2010

This study investigates the influence of the attractive dining space on customers' restaurant evaluation, using an experiment research method. It also examines whether the perceived risks in purchasing and the affect intensity moderate the effect of the attractive dining space on the restaurant evaluation. Service quality and purchasing intention are set up as a dependant variable in oilier to figure out the effect of the dining space. The summary of the research result is as follows. First, an attractive dining space induces more positive evaluation of service quality and increases purchasing intention. Second, an attractive dining space has more significant influence on the service quality and the purchasing intention of customers in the purchasing situation of high level of perceived risk than in the purchasing situation of low level of perceived risk. Third, it is shown that personal variable such as affect intensity moderates the effect of an attractive dining space on the service quality perception and the purchasing intention.

• Journal of Global Scholars of Marketing Science
• /
• v.15 no.3
• /
• pp.49-65
• /
• 2005

In the modem times, consumers are exposed in a plethora of advertisements either consciously or unconsciously. Generally, companies try to make eye-catching advertisements by using highly attractive models (HAM). In the case of apparel, consumers mainly collect information on fashion trends from advertisements they see in magazine, newspaper, catalogue, and television programs which are created by marketers. Therefore, the advertisements which are supplied by marketers affect consumers apparel purchasing behavior. In this study, a structural equation model is developed to examine how consumers determine the match-up suitability between models in the advertisements and the apparel they promote. As a result, we find two dimensions, sensuality and cuteness, in model attractiveness. Empirical results show that each dimension of the attractiveness plays different role in enhancing model-apparel match-up in the advertisements. Several implications of this study are discussed.

• Culinary science and hospitality research
• /
• v.20 no.4
• /
• pp.224-238
• /
• 2014

This study aimed to identify that the physical environment of a food service company has influenced on the perceived service quality, menu quality and customer satisfaction. To achieve the purpose of this study, it reviewed the theoretical background about the physical environment, the perceived service quality, the perceived menu quality and customer satisfaction. Moreover, this study conducted a corresponding empirical analysis. For the empirical analysis, a questionnaire was given to a total of 275 regular restaurant customers at Busan area. The results of the empirical analysis were shown as follows. 1) The components of physical environment of a service company are the attractiveness, cleanliness, space & convenience and the ambient factor of physical environment. 2) For the attractiveness of the physical environment, cleanliness and the ambience factors of the physical environment have influenced on the perceived service quality and menu quality. 3) The perceived service quality has influence on the perceived the menu quality. 4) The perceived service quality and the menu quality have influence on the customer satisfaction.

• Culinary science and hospitality research
• /
• v.17 no.5
• /
• pp.167-183
• /
• 2011

The purpose of this study is to identify the associations among the customer-appraised physical attractiveness of employees, emotional response and customer satisfaction, which has not been fully explored in the foodservice literature. Based on total 249 samples obtained from the empirical research, this study reviewed reliability and fitness of the research model and verified total 3 hypotheses using Amos program. As a result, the physical attractiveness of employees had a significant effect on emotional response of customers and satisfaction. In particular, in casual dining restaurants, the physical attractiveness of employees had a significant positive effect on emotional response (${\alpha}_{11}$=.624)and customer satisfaction(${\alpha}_{21}$ = .495). Also, customer's emotional response had a significant positive effect on customer satisfaction (${\beta}_{21}$ = .312). In addition, the effect of customer-appraised physical attractiveness of employees in casual dining restaurants on customer satisfaction was found to be partially mediated by the customers' emotional response. Limitations and future research directions were also discussed.

• Journal of Korea Port Economic Association
• /
• v.38 no.3
• /
• pp.105-131
• /
• 2022

Even after the improvement in 2019, UNCTAD's Liner Shipping Connectivity Index (LSCI), which evaluates the performance of the global container port market, has limited use. In particular, since the liner shipping connectivity index evaluates the performance based only on the distance of the relationship, the performance index combining the port attractiveness of calling would be more efficient. This study used the modified Huff model, the hub-authority algorithm and the eigenvector centrality of social network analysis, and correlation analysis for 2007, 2017, and 2019 data of Ocean-Commerce, Japan. The findings are as follows: Firstly, the port attractiveness of calling and the overall performance of the port did not always match. However, according to the analysis of the attractiveness of a port calling, Busan remained within the top 10. Still, the attractiveness among other Korean ports improved slowly from the low level during the study period. Secondly, Global container ports are generally specialized for long-term specialized inbound and outbound ports by the route and grow while maintaining professionalism throughout the entire period. The Korean ports continue to change roles from analysis period to period. Lastly, the volume of cargo by period and the extended port connectivity index (EPCI) presented in this study showed a correlation from 0.77 to 0.85. Even though the Atlantic data is excluded from the analysis and the ship's operable capacity is used instead of the port throughput volume, it shows a high correlation. The study result would help evaluate and analyze global ports. According to the study, Korean ports need a long-term strategy to improve performance while maintaining professionalism. In order to maintain and develop the port's desirable role, it is necessary to utilize cooperation and partnerships with the complimentary port and attract shipping companies' services calling to the complementary port. Although this study carried out a complex analysis using a lot of data and methodologies for an extended period, it is necessary to conduct a study covering ports around the world, a long-term panel analysis, and a scientific parameter estimation study of the attractiveness analysis.

• Journal of the KSME
• /
• v.50 no.2
• /
• pp.28-35
• /
• 2010

최근 학문간의 장벽이 무너지고 융합학문이 큰 이슈가 되면서 다양한 결합이 시도되고 있다. 의학분야중 특히 정형외과 분야는 기계공학의 고체 및 바이오공학과의 융합연구로 매우 매력도가 높은 분야이다. 이 글을 통해 정형외과 분야 중 슬관절 분야가 기계공학도에게 왜 흥미로울 수밖에 없는가에 대해서 몇 가지 내용들을 소개하고자 한다.

• 가정의 벗
• /
• v.37 no.1 s.425
• /
• pp.26-27
• /
• 2004

경남 창원은 예로부터 선사문화와 철기문명을 꽃피운 역사적 전통을 지닌 고장으로 오늘날 국가발전을 선도하는 한국기계공업의 요람이자, 우리 나라에서 가장 살기 좋고 매력 있는 도시이다. $\ulcorner$매력도시 건설$\lrcorner$을 지향하는 창원은 과거와 미래가 함께 하는 계획도시, 사람과 자연이 함께 하는 환경도시, 봉사와 희망이 함께하는 복지도시로 현재 창원의 제일중심지인 중앙동에 대한가족보건복지협회 경남

• Proceedings of the Costume Culture Conference
• /
• 2003.09a
• /
• pp.130-131
• /
• 2003

인간은 자연계에서 두 발로 걷는 유일한 존재로, 발은 사람의 표정과 마찬가지로 상황, 사람, 감정 등에 반응하여, 분위기나 느낌을 무의식적이지만 적극적으로 표현한다. 우아하고 품위 있는 걸음걸이는 성적 매력과 에로틱한 감정을 불러 일으키는 핵심이 되며, 이것은 특히 여성에게 적용된다. 인간뿐 아니라 다른 많은 동물들에게서도 걸음걸이는 구애나 짝짓기를 하는 기간동안 과장된 성적 매력을 발산하는데, 이는 성적인 신호뿐 아니라 성적 흥분 그 자체에도 기여한다. (중략)

• Proceedings of the Speleological Society Conference
• /
• 2002.07a
• /
• pp.43-52
• /
• 2002

일반적으로 동굴탐험의 출발은 어떤 특수성에 기인한다. 뭔가 남다른 활동을 동굴이라는 신비하고도 이색적인 공간에서 할 수 있다는데 일단 매력을 느끼고 좀더 탐험에 근접해 가다보면 그 맹렬한 탐험성에 더욱 큰 매력을 느끼게 된다. 어렵고도 힘든 동굴 지형을 반복적인 훈련을 통해 하나하나 극복해 나가는 과정은 그야말로 자신과의 싸움이요 탐험정신의 발로라 하겠다. (중략)