• Title/Summary/Keyword: 매력도

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The Effect of Academic Stress on the Intention to Use e-Learning: Focused on the Moderating Effect of the Attractiveness of Alternatives (학업스트레스가 이러닝 이용의도에 미치는 영향: 대안의 매력도 조절효과를 중심으로)

  • Bae, Jae-Hong;Shin, Ho-Young
    • Journal of the Korea Convergence Society
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    • v.12 no.2
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    • pp.301-309
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    • 2021
  • The purpose of this study is to investigate the relationship between academic stress and e-learning intentions of university students, and to determine the moderating effect on the attractiveness of alternatives. Data collection was conducted from 18 May to 22 May 2020 using 317 questionnaires. The collected data were analyzed using SmartPLS. As a result of the study, among the academic stresses of university students, stress due to class, grades, and interpersonal relationships has a relationship with the intention to use e-learning. However, the test stress did not have a significant effect on the intention to use e-learning, and the modulating effect on the attractiveness of the alternative was also not significant. This study suggests that various and attractive e-learning can be provided within the university by highlighting the importance of healthy university life and e-learning for university students.

the 3D Contents DID Image System which Holograms(Clock) (3D 홀로그램을 사용한 (시계)콘텐츠 DID 영상시스템)

  • Yang, Sung-Young;Park, Dea-Woo
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.10a
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    • pp.139-142
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    • 2012
  • It reflects the value of 2D contents goods. It uses, 3D when holograms DID charm of the goods, the buying power and necessary etc. DID image system are the stamp. 3D holograms and DID image systems, the screen, it plans CMS from the research which it sees and it embodies 3D hologram contents DID image systems. Also charm, also the buying power and analysis, the comparative stamp do satisfaction etc. in about 2D contents and 3D contents and 3D holograms DID.

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A Study on promoting destination attraction for health tourism visitors - Case of Kusats & Itoh area in Japan - (헬스투어 관광지 매력도 증진방안 - 일본 쿠사츠와 이토온천 지역을 중심으로 -)

  • Choi, Seun-kuk;Kim, Seung-Ju
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.312-324
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    • 2009
  • Due to the high level of economic development, the standard of living has improved vastly. As a result, the moderns now want to be healthy more than ever. For that reason, tourism relating health care increased in number and at those tourist sites, people have tried to allure more visitors by services, resources and facilities all accommodating to better health. On a claim that promoting tourist attractions using health care assists regional development in this study, I seek for ways to utilize regional resources and facilities to promote tourism.

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The Effect of Adult's Name Attractiveness on Self-efficiency and Emotionality (성인의 이름매력도가 자기효능감과 정서에 미치는 영향)

  • Kim, Ki-Seung;Ham, Hae-Soo;Na, Hyeok-Jin
    • Industry Promotion Research
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    • v.5 no.1
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    • pp.99-106
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    • 2020
  • The purpose of this study was to analyze the effects of name attractiveness on self-efficacy and emotional awareness in adult men and women. The subjects of this study were 300 males and females in their 10s and 30s living in the metropolitan area. However, 250 copies, excluding missing questionnaires during the collection process and incomplete questionnaires, were used for the analysis. As a result of analyzing the difference in name attractiveness according to factors, the lower the age group and the lower the academic level, the more dissatisfied they were with their names. Besides, the regression analysis conducted to verify the effect of name attractiveness on self-efficacy showed that the model's fitness was R2=.382 and the model's explanatory power was somewhat inferior, but β=.322, t-value 9.276, p<.001 were shown to be statistically significant, so name attraction directly affects self-efficacy. And the results of the regression analysis conducted to verify the effect of name attractiveness on emotionality turned out to be R2=.412. The regression analysis, which controls demographic variables such as gender, age, and academic level, was statistically significant as β=.326, t-value 6.408, p<.001. In other words, the name attractiveness affects emotional awareness. There is no empirical study that the name attractiveness can improve happiness or the quality of life, but it seems often among athletes that names are enhanced by the past.

The Influence of Determinant Factors for Shopping Mall Selection on Traditional Market Attractiveness(Image and Appraisal) and Revisit Intention (쇼핑몰 선택요인이 전통시장 매력(이미지.평가)과 재방문의도에 미치는 영향)

  • Son, Young Don;Cho, Chun Han;Kim, Byeong Jin;Ahn, Seung Ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.9-20
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    • 2012
  • The purpose of this research is to confirm how the determinant factors for shopping mall selection (proximity, parking facility, benefits, mutual interaction effects, physical environment, surroundings) affect attractiveness (image and appraisal) of the traditional markets and revisit intention and suggest strategic methods for revitalization of the traditional markets. Results of this research are drawn from a survey of customers who visit any of the twenty-two traditional markets in the Seoul area at least twice a week. Moreover, the theory is verified through the structural equation model analysis using the SPSS win 18.0 and AMOS 18 version statistics package. From the determinant factors of visiting traditional markets, parking facility, physical environment, and the surroundings were significant in image attractiveness; benefits, mutual interaction effects, and physical environment showed significant effects on appraisal attractiveness. Additionally, image attractiveness was not significantly influential in retention proneness while appraisal attractiveness was a key factor in deciding whether or not to revisit. Therefore, improvement in image is important but appraisal aspects like product reliability that customers can personally assess, are more essential for revitalization of traditional markets.

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Testing the research model predicting the turnover intention among salespersons (영업사원의 이직의도 예측 모형 검증: 대안적 회사 매력도의 영향)

  • Chun, Kwang-Ho;Chang, Jae-Yoon
    • Proceedings of the Korean Association for Survey Research Conference
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    • 2005.12a
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    • pp.221-245
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    • 2005
  • This research introduced the concept of 'alternative attractiveness' derived from the social exchange theory to the research model predicting turnover intention among salesforce. By doing so, we tried to broaden the understandings of relationship between salesperson job attitude and salesperson behavior. We collected and analysed the data from the survey on the 178 salespeople employed at the life insurance companies. We found the alternative attractiveness to be a significant antecedent of the turnover intention. Specifically, the more attractive the alternative the greater the intention of turnover. However, we also found that the salesforces are less attracted to the alternative if they are more satisfied with their jobs. Finally, this research can be a seminary work with the relational perspective for the studies of salesforce management.

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Generation and Gender Differences in Physical Attractiveness and Likability Perception (세대와 성별에 따른 신체적 매력과 호감 지각의 집단 차이에 대한 검증)

  • Baek, Inhae;Jung, Taeyun
    • Korean Journal of Culture and Social Issue
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    • v.27 no.1
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    • pp.73-93
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    • 2021
  • The present study examined the relations between physical attractiveness and likability and we also investigated whether these variable's effects differ depending on generation (young and middle-aged) × evaluator gender (male and female) × target gender (male and female). Second, when assessing these variables, we figured out whether evaluators more preferred 'the same-sex preference' than 'the opposite-sex preference'. To that end, 120 college students participated in the 3D program to sample their ideal looks and bodies. Then, another 240 people (60 young men and women each, 60 middle-aged men and women each) evaluated the physical attractiveness, likeability, relationship preference, and personality of the sample. The result is that physical attractiveness is a positively related to likability. There were evaluator gender and target gender differences in the judgment of physical attractiveness, but there were generation and target gender differences in the judgment of likability. Lastly, the effect based on target-maker gender was different for evaluator gender in each factor evaluation. These results were discussed from the evolutionary and sociocultural perspectives on physical attractiveness.