• The Journal of the Korea Contents Association
• /
• v.18 no.8
• /
• pp.127-147
• /
• 2018

The purpose of this study is to investigate the influence of service quality factors and related ties on the repurchase intention of home shopping products and application home shopping through smart media using relation bonding according to the platform. In this study, it was confirmed that the relationship between home shopping and home shopping follows the process of establishing brand equity by mediating or partially mediating the influence relationship between specific service quality factor and repurchase intention. At this time, the mediating effect of the relationship tying is different according to the home shopping platform, but the relation of the TV + application group to the use of TV home shopping has no mediating effect. Also, according to users' usual media usage habits, service quality factors for home shopping have different influence relations on repurchase intention through relationship binding.

• The Journal of the Korea Contents Association
• /
• v.17 no.12
• /
• pp.493-504
• /
• 2017

The purpose of this study is to investigate the differences between low-income and middle-income groups with respect to how family factors intervene with friendship factors to influence adolescent depression. In order to do this, we selected 1,552 adolescents (246 from low-income group and 1276 from middle-income group) from 1 panel of the 6th Korean Children & Youth Panel Survey and conducted multiple-group analysis for structural equation modeling. The results are as follows. Firstly, there were no direct effects of parenting style on adolescent depression for the low-income group, whereas effects were found to be significant for the middle-income group. Secondly, parenting style had a greater influence on friendship factors for the low-income group than the middle-income group. Thirdly, the influence of friendship factors on depression was much more negative for the middle-income group than the low-income group. Fourthly, it was found that parenting style had greater intervention effects on friendship factors influencing adolescent depression for the middle-income group as compared to the low-income group. However, intervention effects were not found for peer alienation.

• 한국벤처창업학회:학술대회논문집
• /
• 2020.11a
• /
• pp.121-126
• /
• 2020

본 연구는 농산업 종사자를 대상으로 통합기술수용이론 기반의 기술수용요인이 인지된 혜택과 농업드론서비스 사용의도에 어떤 영향을 미치는지를 살펴보고자 하였다. 전국에 거주하는 농산업 종사자를 대상으로 수집된 324부를 자료분석에 사용하였다. SPSS v22와 PROCESS macro v3.4를 사용하여 분석한 결과 첫째, 기술수용요인은 노력기대와 실용적 혜택 간의 관계를 제외하고 인지된 혜택에 유의한 영향을 미치고, 농업드론서비스 사용의도에는 모두 유의한 영향을 미치는 것으로 나타났다. 또한, 인지된 혜택은 사용의도에 유의한 영향을 미치는 것으로 나타났다. 둘째, 경제적 혜택은 성과기대를 제외한 기술수용요인과 사용의도 간을 매개하고, 편의적 혜택은 사회적 영향을 제외한 기술수용요인과 사용의도 간을 매개하는 것으로 나타났다. 반면에 실용적 혜택은 기술수용요인과 사용의도 간을 매개하지 않는 것으로 나타났다. 셋째, 조절변수인 혁신저항은 편의적 혜택과 사용의도 간의 영향력만 조절하는 것으로 나타났다. 본 연구는 농업드론서비스의 활용성을 높이기 위한 시사점을 제시하였다는데 의의가 있다. 향후 농업이나 드론 관련 교육 이수자 또는 드론자격증 소지자를 대상으로 실증분석이 필요하며 조사대상도 지역별로 균등하게 조사할 필요가 있다. 또한 사용의도에 영향을 미칠 수 있는 다른 변인들을 추가하는 후속연구가 필요할 것으로 판단된다.

• Asia Marketing Journal
• /
• v.2 no.4
• /
• pp.13-35
• /
• 2000

기존의 관계마케팅에 대한 연구에 있어서 소비자 만족과 같은 고객의 평가에 대한 경험적 연구들이 많이 진행되어 왔지만 기업에 대한 소비자들의 관계성이 강하고 약한 다양성을 구분하지 못하고, 대부분의 연구들이 상대적으로 단기적이거나 약한 관계에 대한 실증연구의 결과들을 제시하고 있기 때문에 상대적으로 관계지향성이 높은 고객에 대한 연구가 필요하다. 따라서 본 연구는 거래적 교환관계에서부터 관계지향적 교환관계까지의 연속적 고객관계선상에서 비교적 관계지향성이 높은 고객과의 관계구축을 구전의도와 재구매의도에 영향을 미치는 요인의 관점에서 살펴보고자 하였다. 먼저 관계마케팅에서 핵심적인 구성요소인 요인별 만족과 전반적 만족 그리고 몰입과 신뢰 개념을 검토하고, 이들 구성요소들간의 관계를 파악한 후, 재구매의도에 대한 몰입과 신뢰의 효과를 검토하였다. 본 연구에서는 기업과 5년이상 장기적인 관계를 유지하고 있는 심야전력고객을 대상으로 하여 실증연구를 실시하였는데, 분석 결과 전반적 만족은 요인별 만족과 구전의도에 매개적 역할을 하는 것으로 나타났으며, 관계적 교환관계에 있어서 요인별 만족과 재구매의도는 신뢰와 몰입수준에 의해 매개되는 것으로 나타났다. 또한 요인별 만족이 신뢰와 몰입에 미치는 영향도 다르게 나타났는데, 심야요금제도와 서비스맨에 대한 만족이 몰입에 영향을 미치며, 제품요인과 대리점 요인에 대한 만족이 신뢰에 영향을 미치는 것으로 나타났다.

• Journal of Internet of Things and Convergence
• /
• v.8 no.3
• /
• pp.1-10
• /
• 2022

The purpose of this study was to investigate how the characteristics of mobile-based financial platforms have an impact on the intention to use loan service users. In addition, it was attempted to investigate whether usefulness and ease of use had a mediating effect in the relationship between each characteristic of the mobile financial platform on the intention to use the loan service. Data collection was conducted from March 1 to April 30, 2022, and 200 people participated in the study. Analysis methods were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, hierarchical multiple regression analysis, and three-step mediation regression analysis. The research results are as follows. First, the influence of user factors, technical factors, and environmental factors of a financial platform on the intention to use a mobile loan service was found to be ubiquity in user factors, reliability in technical factors, and facilitation conditions in environmental factors. Second, in the relationship between convenience and intention to use user factors, usefulness had a completely mediating effect. Third, in the relationship between reliability of technical factors and intention to use, usefulness showed a partial mediating effect. Fourth, in the relationship between the social impact of environmental factors and facilitation conditions and intention to use, the usefulness showed a partial mediating effect. Fifth, ease of use showed a completely mediating effect in the relationship between convenience and intention of use of user factors. Sixth, in the relationship between reliability of technical factors and intention to use, ease of use showed a partial mediating effect. Seventh, in the relationship between the social impact of environmental factors and intention to use, ease of use showed a partial mediating effect, and in the relationship between facilitation conditions and intention to use, ease of use showed a fully mediating effect. Through this study, we tried to present basic data on the determinants of the user's acceptable intention to use the mobile loan service.

• Journal of the Korea Convergence Society
• /
• v.9 no.10
• /
• pp.523-531
• /
• 2018

The purpose of this study based on descriptive research is to examine the influences on the self-regulated learning ability due to nursing students' achievement-goal and to make sure mediating effect of autonomous support of professor. A convenience sample of 294 nursing students were recruited from a college in C province from April to May, 2018. Data are analyzed using SPSS/WIN 21.0 program. As a result, it is turned out that there are positive correlation between mastery goal, performance approach goal, self-regulated learning ability and autonomous support of professor. In the Sobel test results, autonomous support of professor had a partial mediating effect between mastery goal and self-regulated learning ability(Z=3.922, p<.001). So, a new teaching method should be developed through the convergence of related factors of self - regulated learning ability.

• The Korean Journal of Woman Psychology
• /
• v.15 no.3
• /
• pp.447-468
• /
• 2010

This study examined whether aggression mediates the effects of seven sub-types of narcissistic personality on psychopathy. It hypothesized that some of narcissistic personality could affect aggression that, in turn, contributes to psychopathy. The sample of this study consisted of 864 college students (451 males and 413 females). The participants completed an assessment battery consisting of Narcissistic Personality Inventory(NPI), Aggression Questionnaire(AQ), and Self-Reported Psychopathy Scale(SRPS). According to the results, narcissistic personality and aggression variables affected psychopathy, and aggression predicted students' psychopathy. The effects of students' narcissistic personality on psychopathy were partly mediated by aggression. The research findings partly supported the hypothesis, and were discussed on gender differences in relation among sub-types of narcissistic personality, aggression, and psychopathy. The implications and limitations of this study were suggested.

• The Journal of the Korea Contents Association
• /
• v.22 no.9
• /
• pp.401-411
• /
• 2022

This study tests a model for the effect of low self-control on cyber crime and its mediating process. Intervening variables include smartphone addiction, social learning and opportunity variables. Analyzing a data from college students in Seoul, it is shown that the effect of low self-control has a significant effect on smartphone addiction. Results also show that smartphone addiction has a positive significant effect on differential association with illegal peers, illegal definition, and illegal opportunity, and in turn cybercrime. In addition, it is found that low self-control has also a direct effect on differential association with illegal peers, illegal definitions, and illegal opportunity without mediating by smartphone addiction. As a result, it is reveal that the effect of low self-control on cybercrime is indirect and its effect is mediated by smartphone addiction, differential association with illegal peers, illegal definitions, and illegal opportunity.

• Journal of Digital Convergence
• /
• v.13 no.9
• /
• pp.453-461
• /
• 2015

The purpose of the study is to examine the effect of parenting attitudes on adolescents' fandom activities, and to prove the meditating effect of psychological factors and life satisfaction on the relationship between parenting attitudes and adolescents' fandom activities. The results are as follows: First, while negative parenting attitude influenced negatively adolescents' fandom activities, positive parenting attitude had no effect on them. Second, positive parenting attitude had negative effect on adolescents' psychological factors, but negative parenting attitude influenced positively them. Third, adolescents' psychological factors influenced positively their fandom activities. Fourth, adolescents' psychological factors had perfect mediating effect between positive parenting attitude and their fandom activities, and they also played partial mediating role between negative parenting attitude and their fandom activities.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.18 no.6
• /
• pp.219-227
• /
• 2017

The purpose of this study is to verify the mediating effects of self-efficacy in correlation between conscientiousness and neuroticism among the Big Five personality traits and stress coping strategies. The following two study questions were formulated. Study Question 1: What is the correlation between the Big Five personality traits, stress coping strategies, and self-efficacy Study Question 2: Among the Big Five personality traits, conscientiousness and neuroticism are selected as clinically very meaningful variables that represent mental health in undergraduates. If so, does self-efficacy play a mediating role in the correlation between conscientiousness and neuroticism and stress coping strategies To verify the two study questions, the Big Five personality traits, stress coping strategies scale, and self-efficacy scale were measured for a sample of 462 freshmen attending D University located in Chungcheong. First, according to the results of correlation analysis, neuroticism and self-efficacy showed a negative correlation, and conscientiousness showed a positive correlation. Regarding the Big Five personality traits and stress coping strategies, conscientiousness showed a negative correlation with avoidance-orientation among stress coping strategies. Neuroticism showed a negative correlation with social support and problem solving-orientation among stress coping strategies. Second, according to the results of analyzing the mediating effects of self-efficacy through hierarchical regression analysis, self-efficacy exerted partial mediating effects only in correlation between neuroticism and avoidance-orientation. This study is significant in its anticipation of undergraduates' stress coping, personality factors can be usefully employed as psychological constructs, and particularly, when an undergraduate reveals the neuroticism factor, which is one of the predictors for mental health, and the tendencies of avoidance among stress coping strategies, educational interventions for self-efficacy are needed to reduce their mental stress.