• 제목/요약/키워드: 맞음새 만족도

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성인 여성의 기성복 맞음새 선호 성향 조사

  • 석혜정;김인숙
    • 복식문화학회:학술대회논문집
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    • 복식문화학회 2003년도 정기총회 및 춘계학술발표대회
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    • pp.85-85
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    • 2003
  • 기성복은 근래에 들어 유행의 흐름이 빨라짐에 따라 디자인이 더욱 다양화, 전문화되어 가는 양상을 보여 소비자들의 개인적 취향을 만족시켜 주고 있다. 그러나 의복의 맞음새는 개인의 기호에 따라 차이가 있으며, 성별, 연령, 체형, 선호하는 패션 경향 등의 영향을 받기 때문에 소비자들의 맞음새 만족도를 높이는 것은 현실적 제한을 받고 있다. 본 연구는 성인 여성을 대상으로 기성복 정장(재킷, 스커트, 바지)의 맞음새 선호 성향을 조사하여 연령대ㆍ비만도별 각각의 선호 경향의 차이를 밝히는데 목적이 있다. (중략)

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중년여성의 신체지각과 이상적 연령에 따른 기성복 맞음새 만족도 (Effects of Perceived Body Type and Ideal Age on Satisfaction with Fit of Ready-to-Wear among Middle-aged Woman)

  • 주재은;정찬진;정명선
    • 복식문화연구
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    • 제9권5호
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    • pp.723-733
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    • 2001
  • The purposes of this study were 1) to examine the effects of the difference between actual and perceived body type and body cathexis on satisfaction with fit and 2) to identify the effect of the difference between chronological and ideal age of middle-aged woman on satisfaction with fit of ready-to-wear. For this study, questionnaires were administered to 500 middle-aged woman in Kwangju. Employing 402 respondents, data were analyzed by using $X^2$-test, t-test and Pearson Correlation. The results were as follows; 1) There were significant differences between actual and perceived body types among middle-aged women. Those who were inconsistent with actual and perceived body types had a tendency to perceive themselves to be obeser than actual body. 2) Those who were inconsistent with actual and perceived body types had a lower satisfaction level with apparel fit sites at jacket length, hip width, crotch length and waist width than those who were consistent with actual and perceived body types. 3) Correlation for body cathexis and satisfaction with fit of ready-to-wear was significantly positive. 4) There were significant differences between chronological and ideal ages. 5) Those who were inconsistent with chronological and ideal ages had a lower satisfaction level with apparel fit sites at neckline, shoulder width, bust, sleeve length, sleeve width, Jacket length, waist width, hip width and skirt length than those who were consistent with chronological and ideal ages.

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남성 맞춤 정장 재킷의 여유량을 결정짓는 요인들에 관한 연구 (Characteristics of Ease in Men's Custom-fit Business Jackets)

  • 강여선;최혜선
    • 한국의류학회지
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    • 제28권12호
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    • pp.1605-1616
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    • 2004
  • 본 연구는 개개인에게 최적 맞음새를 제공하는 남자 맞춤 재킷 소비자들을 대상으로 신체 부위별 치수 및 재킷 치수를 측정하여 여유량을 산출하였고, 또한 여유량 특성을 파악하기 위해 각 여유량을 신체 특성, 연령, 신체 인식정도 및 선호하는 재킷 실루엣별로 비교 분석하였으며 동시에 소비자들이 재킷 전체 맞음새를 고려할 때 중요하게 여기는 부위를 연령 및 체격별로 분석하였다. 신체 치수에 따라 가장 민감하게 여유량이 변화한 부위는 가슴둘레였으며 허리둘레와 엉덩이둘레의 여유량은 신체 치수보다는 재킷 실루엣을 위해 조정되는 부위였다. 신체 치수 다음으로 맞음새와 여유량에 가장 큰 영향을 미치는 요인은 연령이었다. 또한 재킷의 전체 맞음새를 위해 소비자들이 가장 중요하게 여기는 부위는 어깨의 맞음새였으며 특히, 피트되는(fit)스타일을 선호하는 소비자들은 전체적으로 각 부위별, 특히 허리 맞음새에 특별한 관심을 보였다. 자신의 신체에 대한 인식 중 엉덩이에 대한 인식에 따라 가슴둘레, 허리둘레, 엉덩이둘레에서의 선호 맞음새가 달랐다. 또한 뚱뚱하다고 생각하는 소비자들이 오히려 여유가 적은 허리둘레 맞음새를 선호하였으며 이는 허리둘레 여유량을 조정함으로써 전통적인 재킷 실루엣을 유지하기 위한 것으로 해석 할 수 있다. 이상과 같이 각 체격별로, 연령별로 그리고 선호 스타일별로 중요하게 여기는 맞음새 부위와 실제 재킷 부위별 여유량이 달랐으므로 기성 재킷 생산 업체에서는 타겟 체형 및 타겟 연령에 따라 재킷 부위별 여유량과 맞음새 중요 순위 및 그 정도를 달리하여야 소비자 만족도를 높일 수 있을 것이다.

20대 여성의 실제체형, 인지체형, 신체상 지각불일치, 신체만족도가 의복 맞음새 만족도에 미치는 영향 - 정장 재킷을 중심으로 - (Effects of Real Body, Perceived Body, Self Discrepancy and Body Satisfaction on Garment Fit Satisfaction of Women in Their Twenties - Focused on Women's Jacket -)

  • 노이경;송화경
    • 한국의류산업학회지
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    • 제19권6호
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    • pp.768-776
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    • 2017
  • This study analyzed the relationships among actual body types, perceived body types, body-image discrepancy(difference between perceived and ideal body), and body satisfaction, and their effects on jacket fit satisfaction at 17 body parts of women in their 20s. To apprehend the actual body type of subjects, total 18 items were measured according to the anthropometric method of the 6th anthropometric survey project. The relationship between body-image discrepancy and body satisfaction was correlated in all body parts. Body-image discrepancy and body satisfaction were more affected by perceived body size than actual body size. The fit satisfaction level of the jacket was found to be lower as the discrepancy between the body type and the ideal body type was recognized. As the waist girth, hip girth, armscye girth, and upper arm girth were smaller, the height was taller, bust girth and breast size were larger, these body sizes were considered as closer to the ideal body shape and the jacket fit of the area was more satisfied. When the perceived body sizes and the actual body sizes were compared, the women in their 20s tended to perceive their waist, abdomen, and hip as larger, their shoulder length and front/back interscye as longer, their breast size as smaller, and their waist height as lower than the actual size.

중국 시장 내 한국과 중국 여성복 정장의 맞음새 관련 소비자 만족도 비교 연구 - 북경에 거주하는 성인 여성을 중심으로 - (A Comparative Study on Consumers' Satisfaction Levels Relating to the Fit of Korean and Chinese Women's Suits in the Chinese Market - Focused on Adult Women Residing in the Beijing Area -)

  • 석혜정
    • 대한가정학회지
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    • 제44권6호
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    • pp.121-127
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    • 2006
  • The purpose of this study is to investigate the sin satisfaction and fitness of Chinese women for Korean-made women's suits. The study methodology was questionnaire survey and the subjects were randomly chosen, 20 to 49-year-old female shoppers at department stores in Beijing, China. The data analyses were performed with SPSS 12.0 through descriptive analysis, t-test, and crosstab analysis. The findings were as follows. Chinese women assessed both the fit satisfaction and fit suitability levels of Korean-made women's suits available in China to be higher than that of Chinese-made women's suits. Paticularly, in the tan of slacks showing the lowest suitability level among Chinese-made women's wear, Korean-made women's suits in China had outstandingly high suitability level. In the case of jackets, however, the Korean-made women's suits went through more fixings, on average, than Chinese-made women's suits. In addition, more fixings were done for enlargement than for contraction, which necessitated the measure changes.

아동복 치수 인지도와 맞음새 조사 -학령 전기 아동을 대상으로 - (A Study on Fitness and Awareness of Sizing System of Kids' Clothes - Focusing on a first to third year kids in Elementary School -)

  • 김인숙;석혜정;방은영;김유미;성은주;김덕하;이은진
    • 대한가정학회지
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    • 제40권12호
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    • pp.119-129
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    • 2002
  • This research aims at finding out situation on purchasing clothes for kids, size recognition and fitting to provide basic data in order to establish standard sizes for kids' clothes. A survey was conducted to 360 mothers who have children ranging from first to third grade in elementary school on clothes purchasing method, wearing situation, criteria in deciding size and fitting preference. In terms of data analysis, frequency, percentage, mean, $X^2$-test, ANOVA and Duncan-test were used via SPSS PC program. The result is as follows; 1. While the recognition on brand was high, the recognition on body size was low: as a result, it is believed that it would be effective to mark the weight along with the brand. 2. Many times, they would select one or two size bigger on all items and they would go for a regular or one that fits as far as filling is concerned showing that it is different from adult clothes. 3. As far as obese kids, they would choose based on the diameter, so the diameter item is right but they are too long in general. The length question should be given special attention when manufacturing clothes for obese kids.

대구시 여고생의 교복변형에 대한 태도 분석 (The Analysis of Students' Attitude toward Uniform Transformation of Female Highschool Students)

  • 박효은;조현주
    • 한국가정과교육학회지
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    • 제19권2호
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    • pp.103-114
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    • 2007
  • 본 연구의 목적은 여자 고등학생의 교복변형에 대한 학생의 태도를 분석함으로써 청소년들의 교복변형행동에 영향을 미치는 요인을 파악하고, 청소년들에게 만족스러우면서도 유행흐름에 부합하는 교복을 제안할 수 있도록 기여하는데 있다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 학생의 교복착용에 대한 태도를 살펴본 결과, 교복착용에 대해서는 찬성하는 것으로 나타났으며, 찬성의 이유로는 또래집단과의 동질성을 들었다. 둘째, 교복만족에 대한 학생의 태도를 분석한 결과 대체로 만족이 불만족보다 높은 것으로 나타났으며, 특히 디자인에 대한 만족도가 높았다. 셋째, 교복변형경험을 묻는 질문에서 대부분의 학생이 교복변형 경험이 있는 것으로 분석되었으며, 교복 상의의 경우 주로 품과 길이를 줄여 입으며, 하의의 경우 스커트 길이를 늘이고 주름을 뜯어 늘여 입는 것으로 분석되었다. 넷째, 심층면접을 통해 교복변형의 원인을 조사한 결과, 크게 미적욕구 충족을 위한 변형, 유행을 따라가기 위한 변형, 맞음새를 위한 변형, 실용성을 위한 변형으로 분류되었으며, 미적욕구충족을 위해 변형한다는 의견이 가장 많았고, 맞음새를 위한 변형, 유행을 따르기 위한 변형 순으로 나타났다. 교복 디자인시 고려사항으로는 '맞음새'를 가장 많이 선택하였으며, '디자인', '활동성' 순이었다. 이상과 같이 각급 학교에서는 학생의 의견을 교복선정에 적극 활용하여 학생들의 교복변형을 줄이고, 학생뿐 아니라 교사 학부모들도 모두가 만족하는 교복을 만들기 위한 다각적인 노력이 필요하리라 여겨진다.

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연령과 체형에 따른 성인 남성의 기성복 맞음새 만족도 조사 (Survey on the Adult Males' Satisfaction Level with the Fit of Ready-made Suits by the Age and Body Type)

  • 석혜정;김인숙
    • 한국의류학회지
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    • 제31권2호
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    • pp.308-318
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    • 2007
  • This study aims to survey the satisfaction level with the fit of ready-made suits(jackets and pants) among adult males and thereby to show its differences by the age group and body type. The respondents to the questionnaire survey were 465 males, aged 20 through 59 years. The conclusions are as follows: 1. The average satisfaction level for the fit of each item ranged from 2.65 to 3.57, with the higher level found in jackets than in pants, and also in circumference parts than in length parts 2. The satisfaction level for the fit by the age of adult males showed inter-group differences in the parts of jacket length, sleeve length, shoulder width, sleeve openings, and sleeve band width for jackets; and pant length of pants. 3. The satisfaction level for the fit by the body type of adult males indicated into-group differences in chest circumference of jackets only. 4. The satisfaction level for the fit, with the exclusion of the age and body type relationship showed that adult males are affected more by the age than by the body type. 5. In the repair frequency by the item, pants(45.6%) showed a higher level than jackets(24.7%). The parts with a high repair level by the item were jacket length(8.4%) and steeve length(19.8%) for jackets; and pant length(42.4%) and waist circumference(8.4%) for pants.

20~30대 여성의 재킷 착용실태 및 맞음새 만족도 연구 - 환편니트 재킷과 우븐 재킷을 중심으로- (A Study of Wearing Condition and Fit Preference Satisfaction for Females 20s-30s of Jackets - Focusing on circular knitted jackets and woven jackets -)

  • 황송이;최혜선;이진희
    • 한국의류산업학회지
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    • 제15권4호
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    • pp.596-605
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    • 2013
  • This study investigates the wearing trend and purchase facts for adult females in their 20s and 30s along with their fitting satisfaction for woven jackets and circular knitted jackets. A questionnaire survey on consumers investigated satisfaction with jackets according to clothing materials and repair trend after wearing. Subsequently, a preference for circular knitted jackets was shown higher than woven jackets. Females in their 20s preferred woven jackets than those in their 30s; however, the latter preferred circular knitted jackets than the former. For woven jackets, they showed the highest satisfaction with size; however, for circular knitted jackets, they showed the highest satisfaction with fitting. In the question on their satisfaction by jacket part, satisfaction with circular knitted jackets was higher in all items except for bust measurement, bottom edge measurement, elbow circumference, shoulder width, and clothes length. Circular knitted jackets had lower repair rates than woven jackets and woven jackets had significant differences by age in satisfaction with back width. The research results indicate that females in their 20s and 30s who value fit preference and practicality will increasingly wear knit clothes. Therefore, we can address the fitting satisfaction requirement of females in their 20s and 30s by taking the clothing material properties of circular knitted clothes into consideration. In addition, further research is required on jacket patterns in consideration of clothing materials.

미국 직수입 의류 브랜드와 제품에 대한 구매 행동과 맞음새 만족도 조사 - 20대 한국 여대생을 대상으로 - (A Study on Purchasing Behavior and Fit Satisfaction on the Direct Imported-U.S. Apparel Brand and Products - Focusing on Korean Female University Students in 20s -)

  • 최선윤;천종숙
    • 복식문화연구
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    • 제18권6호
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    • pp.1127-1137
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    • 2010
  • As directly imported apparel brands are actively entering the domestic market, studies of the marketing aspects of these imported apparel products and their overall consumption trend have been done. However, studies of whether are not the directly imported apparel products provide Korean consumers with an appropriate fit are not as common. Therefore, this study investigates the satisfaction with and problems associated with the fit along with the recognition of and preference for directly imported US apparel brands. 100 female college students who purchased directly imported US apparel brands participated in a survey. The results of this survey showed that their recognition of, preference for, possession rate of and satisfaction with the directly imported US apparel brands tend to be high. The major purchasing motivations were the excellent 'design' and 'color' of the products. The subjects reported that they were satisfied with the quality of 'materials' and 'sewing condition'. However, they were not satisfied with the 'comfort' or the 'size'. Their level of satisfaction with the fit of these products differed depending on the specific item. Their level of satisfaction with the fit of T-shirts and knits was high, whereas the level for pants was relatively low. They complained mostly about the sleeve length and garment length of upper-body garments and coats. They were not satisfied with how the pants fit. The areas of dissatisfaction regarding the pants were the waist girth, the crotch length and the pants length.