• The Journal of the Korea Contents Association
• /
• v.13 no.3
• /
• pp.402-413
• /
• 2013

A traditional house or a traditional village experience has been on the rise as a form of experiential cultural tourism. But the Oeam folk village, a experiential cultural tourist destination representing Chungcheng-do seems to confront the stagnancy in the part of growth. It has to grow in two sides of quantity and quality. On the ground of this critical mind, 3 assumptions were established after analyzing previous studies. Additionally, market segmentation using satisfaction factors was practiced. In order to verify assumptions, A questionnaire was made and a survey was practiced. Out of statistic analyses, cluster analysis was practiced to do market segmentation targeting people who visit Oeam folk village and regression analysis to verify established assumptions. The assumption 1 was adopted that satisfaction factors influence whole satisfaction. The assumption 2 was partly adopted that satisfaction factors(sightseeing efficiency, sightseeing convenience, traditional house and experience factor) except food and souvenir factor influence behavior intention. The assumption 3 was adopted that whole satisfaction influences behavior intention. These were similar with the results of previous studies. As the result of cluster analysis to confirm the difference of demographic characteristics according to the market, 2 clusters was classified and classified clusters showed the difference of demographic characteristics.

• 지역과문화
• /
• v.6 no.1
• /
• pp.57-80
• /
• 2019

In this study, we will investigate Nujung culutre of Seobuk-jung in Hamra, which is representative Nujung in the modern period Iksan region, and examine how to use it as local contents. Hamra, where Seobyeog-jeong is located, was an economic center in the Joseon Dynasty. Under the historical and economic background, Seobyeong-jeong was erected by Lee, Chip-chon in 1926. The study of Seobyeong-jeong and Nujung culture erected by the Landloard family of Honam in modern times can be used as an important data for understanding the Nujung culture of modern Iksan Proviance.

• The Journal of the Korea Contents Association
• /
• v.18 no.4
• /
• pp.388-397
• /
• 2018

With the continuous expansion and updating of modern cities, the historical and cultural space of ancient city is under increasing impact from the expansion of modern cities. At present, the regeneration and protection of the ancient city has achieved remarkable results together with poor results. Based on this background, this paper has revealed the power operation behind the space production of three regenerated ancient cities with 'spatial practice', 'representation of space' and '"representation of space' as the framework to, and pointed out the influence of stake holders on space shaping and analysis on the construction of regeneration model. From the perspective of specific materials, society, power, and culture, this paper has analyzed the methods of regeneration construction of Wuzhen ancient city, and provided new methods and reference values for how to regenerate and protect ancient cities. Based on these studies and analysis of the regeneration issues in ancient cities and villages, other historical cultural areas, the paper has indicated that it is necessary to coordinate with the government to clarify the issue of property rights, as well as planners and managers, to activate the regional culture and integrate it with modern culture.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.1
• /
• pp.45-51
• /
• 2023

As COVID-19 made it difficult to travel abroad and attract domestic tourists to foreigners, the phenomenon of MZ generations flocking to Jeju through consumption patterns occurred. In this study, if Jeju Island uses Jeju's rural tourism and smart glasses to study how to attract and cope with domestic tourists after the pandemic and build a mobile application or smart glass to tour based on village maps, the docent guide service through smart glasses will help tourists. Furthermore, it would be very beneficial to introduce a location-based service to provide the necessary information at the location according to the movement path of tourists. In fact, we conclude that it can be implemented through the development of the Hansung Baekje Museum, and hope that the actual media can be applied to free tourist courses such as Jeju Olle Trail, as it provides various contents in selective development such as AR and VR.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.7
• /
• pp.307-319
• /
• 2019

This study aims to provide the basic materials for the development of leisure and tourism contents in connection with Osaek cableway for the revitalization of Osaek District. For such a purpose, the following policy directions were presented through the analysis of the present situation and conditions of Osaek District, the direction of development of leisure and tourism contents of Osaek District, etc. The first is increasing the participation of local residents and reinforcing their capabilities. The suggested promotion plans are ① establishing organizational system and strengthening support, ② reinforcing the capabilities of local residents and ③ constructing networks with external human resources. The second is setting the guidelines for contents development. It was proposed to prepare contents for leisure experience using the natural environment of Osaek District in response to the trend of increase of people who enjoy "contents using culture and arts" and leisure. The third is typological approach to contents. It was proposed to develop cultural contents with the theme of Osaek such as "Osaek Light Festival", "Osaek Concert", "Osaek Photo Exhibition" and "Osaek Good Men and Women Contest" for the promotion of the brand of the place name of Osaek and the creation of the "Picture Book Village" for the compilation of the history and culture of Osaek District with pictures. The fourth is securing marketing channels. For this, it was proposed to produce the website of Yangyang County or a website tentatively named as "Osaek-ri with Beautiful Osaek" and introduce an integrated travel product (transportation + lodging + foods + experience (hot spring, mineral water therapy, leisure experience, etc.) + purchasing local specialty products, etc.) composed of the leisure and tourism contents, transportation, lodging, foods, etc. of Osaek District through travel agencies. The final policy direction presented was phased implementation of the development and operation of the contents. Proposed policies include support of a consulting project to upgrade the organization of local residents; implementation of "Tourism Dure (Cooperative)" project for the solution of the problem of tourism in Osaek District by the residents themselves together using the space of culture and arts made by remodeling idle public and private facilities after benchmarking exemplary places; system improvement for the introduction of leisure and tourism contents appropriate for local conditions; and the establishment of a master plan for the introduction of various leisure and tourism contents in Osaek District.

• 지역과문화
• /
• v.4 no.2
• /
• pp.1-23
• /
• 2017

The regional development plan by the city of Andong in establishing the foundation for cultural eco-tourism in the cultural area of confucianism(2010-2020) consists of 2 leading projects (the World Confucian Scholar Culture Park, the Korean Culture Theme Park) and 2 strategic projects (the Confucian Scholars' Literature Park, the Sunsunghyun Culture Complex, the Traditional Bittarae Weaving Village). By inter-regional input-output analysis, their multiplier effects of output, value-added, income and employment are estimated respectively 990.2 billion won(multiplier 2.23), 318.2 billion won(multiplier 0.72), 187.7 billion won(multiplier 0.42), and 4,791 workers(multiplier 10.6 workers/billion won). The ongoing project has been, however, delayed due to various issues and has hit a ceiling towards achieving the original objectives of the familiarization, industrialization and globalization of Confucian culture. To overcome these problems, the associated plans of constructing the Korean SMART LINK LINE, of developing contents blending traditional culture and ICT, of establishing tourist complexes and infrastructure around Lake Andong, and of constructing interactive attractions of traditional culture were proposed as new growth-leading plans.

• The Journal of the Korea Contents Association
• /
• v.20 no.7
• /
• pp.585-593
• /
• 2020

This study was conducted to research the Selection Attributes of tourists in Jeonju Hanok Village. The purpose of this study was to study the importance and satisfaction after visiting the Jeonju Hanok Village using IPA analysis, and to provide results and marketing implications. The survey was conducted from the October to the November in 2018. A total of 300 questionnaires were distributed and 258 responded questionnaires were reliable to be used as a sample. The result of the survey was analyzed by using SPSS 15.0 version for window with Paired t-test and IPA method. Frequency Analysis was also conducted for the characteristic of samples. As a result of the study, first, the cleanliness of tourist attractions was the highest among the selection attributes, and the next ranking was in the order of parking lot facilities, natural scenery, food, and weather. Second, the natural property was the most satisfactory as a selection property item that tourists visiting Hanok Village were satisfied with, followed by climate(weather), regional characteristics, historical and cultural resources, and cleanliness of tourist attractions. Third, depending on the importance-satisfaction value of the selection attribute variable perceived by tourists visiting Hanok Village, it is necessary to develop various programs in Hanok Village and prepare measures to increase tourist satisfaction.

• The Journal of the Korea Contents Association
• /
• v.17 no.3
• /
• pp.297-304
• /
• 2017

In this study, we have investigated the relationship between festivals evaluation and the theme of festivals programs by using 'AHP survey of experts' on two festivals in each highest and lowest evaluated festivals. As a result, the musical performance of the opening ceremony of Hwajun Festival, the experimental village program of hansung bakjae festival, the street parade of Itaewon and the prehistoric street parade of Gandong cultural festival were found to have the highest relations with the themes. The result reveals the fact that the representative program of festival has been selected, program name was closely related to festival theme, matrix type program and experiential type program where leads the direct participation of visitors were prerequisite, and the festivals with highly related to the theme were also highly evaluated. Therefore, in order for the festival to receive a good evaluation, the high theme-related programs should be focused as main programs of festivals, and the low theme-related programs should pay more attention on their themes for promoting and branding diverse, thematic festivals.

• The Journal of the Korea Contents Association
• /
• v.20 no.1
• /
• pp.152-164
• /
• 2020

The purpose of this research is to derive a checklist for the site evaluation of Slow City, and through the excellent cases of Slow City, carry out field investigation to understand the construction characteristics of Slow City in the concept of locality. The subjects of this research are five cases of slow cities in South Korea certified by Citta Slow. Through literature review, combining with the construction characteristics of locality and the evaluation elements of Slow City certification, the checklist of Slow City locality evaluation has been obtained, and the field visit evaluation has been carried out. The change characteristics and construction characteristics are evaluated by the cases. The results are as follows.Through case analysis, it is found that the site-based construction features of Slow City are as follows: Through the introduction of the basic concept of Slow City to create the relevant place environment, and build the overall site of Slow City based on it.The location of Slow City was evaluated as historical·cultural assets>environmental assets>physical assets>living resources, emotional·symbolic assets>social assets.In addition, the level of environmental assets, historical·cultural assets is higher, but the level of living resources, social assets and emotional·symbolic assets is lower. This means that it is necessary to carry out community activities for local residents or use projects to improve regional pride and so on.

• The Journal of the Korea Contents Association
• /
• v.21 no.8
• /
• pp.49-59
• /
• 2021

Since ancient times, legends and tales have been handed down with a spirituality, shamanistic meaning, and imagination. Among many tales about people and animal footprints that are handed down in various parts of Korea, Changnyeong's 'Munhojang Footprint' is the first case in which the physical evidence(footprints) that the main character has left was identified as a dinosaur footprint. In this study, we performed a scientific analysis based on the basic data collection, distribution pattern of 'Munhojang Footprint', three-dimensional digital recording and visualization, as well as case analysis and humanitic review of footprints in tales and legends. The Munhojang Footprints has long been known as human footprints left in the natural rock due to its shape and preservation status. A new analysis that the Munhojang footprints (composed of 13 footprints) are dinosaur tracks shows social perceptions of the ancient people, characterized by the fear of supernatural beings and the limits of scientific interpretation. Through this scientific and humanistic exploration of Munhojang Footprint that are passed down from generation to generation as legends, pray for peace and well-being of the village through rituals and rituals every year, and have been preserved and managed as practical evidence, it is expected that traditional culture and natural heritage will be linked and mutual value will be enhanced.