• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.1047-1050
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• 2015

Wearable device, along with IoT(Internet of Things), is considered the core of upcoming generation's convergence technology. Companies are intensely competing one another for prior occupation in the smartwatch market. Consumers that use smartwatch express their preferences by sharing their opinions through SNS(Social Networking Service). Through this study, emotions dictionary is built, which consists of attributes and emotional words related to smartwatch. Based on the emotions dictionary, SNS data has been categorized according to the attributes through opinion data model. Afterwards, overall polarity and attribute polarity of collected data are distinguished through natural language parsing, followed by an analysis of smartwatch reviews. This study will contribute to determination of which attributes of smartwatch to be improved, to arise consumer's interest for individual smartwatch.

• Journal of Industrial Convergence
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• v.18 no.6
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• pp.19-25
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• 2020

Big data analytics are indispensable today in various industries and public sectors. Therefore, in this study, we will utilize big data analysis to search for improvement plans for domestic tourism services using the LDA analysis method. In particular, we have tried an exploratory approach that can improve tourist satisfaction, which can improve revisit and service, especially in Seoul, which has the largest number of foreign tourists. In this study, we collected and analyzed statistical data of Seoul City and Korea Tourism Organization and Internet information such as SNS via R. And we utilized text mining methods including LDA. As a result of the analysis, one of the purposes of visiting South Korea by foreigners was gastronomic tourism. We will try to derive measures to improve the quality of services centered on gastronomic tourism.

• Journal of the Korea Society of Computer and Information
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• v.26 no.8
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• pp.55-63
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• 2021

Since social big data often includes new words or proper nouns, statistical morphological analysis methods have been widely used to process them properly which are based on the frequency of occurrence of each word. However, these methods do not properly recognize compound nouns, and thus have a problem in that the accuracy of keyword extraction is lowered. This paper presents a method to extract compound nouns in keyword analysis of social big data. The proposed method creates a candidate group of compound nouns by combining the words obtained through the morphological analysis step, and extracts compound nouns by examining their frequency of appearance in a given review. Two algorithms have been proposed according to the method of constructing the candidate group, and the performance of each algorithm is expressed and compared with formulas. The comparison result is verified through experiments on real data collected online, where the results also show that the proposed method is suitable for real-time processing.

• Information Systems Review
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• v.20 no.2
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• pp.39-62
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• 2018

Thanks to the growth of computing power and the recent development of data analytics, researchers have started to work on the data produced by users through the Internet or social media. This study is in line with these recent research trends and attempts to adopt data analytical techniques. We focus on the impact of "internal marketing" factors on firm performance, which is typically studied through survey methodologies. We looked into the job review platform Jobplanet (www.jobplanet.co.kr), which is a website where employees and former employees anonymously review companies and their management. With web crawling processes, we collected over 40K data points and performed morphological analysis to classify employees' reviews for internal marketing data. We then implemented econometric analysis to see the relationship between internal marketing and market capitalization. Contrary to the findings of extant survey studies, internal marketing is positively related to a firm's market capitalization only within a limited area. In most of the areas, the relationships are negative. Particularly, female-friendly environment and human resource development (HRD) are the areas exhibiting positive relations with market capitalization in the manufacturing industry. In the service industry, most of the areas, such as employ welfare and work-life balance, are negatively related with market capitalization. When firm size is small (or the history is short), female-friendly environment positively affect firm performance. On the contrary, when firm size is big (or the history is long), most of the internal marketing factors are either negative or insignificant. We explain the theoretical contributions and managerial implications with these results.

• Journal of the Institute of Electronics Engineers of Korea SC
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• v.49 no.3
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• pp.1-11
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• 2012

Data association plays an important role in intelligent systems. This paper presents the Bayesian formulation of data association and its applications to intelligent systems. We first describe the Bayesian formulation of data association developed for solving multi-target tracking problems in a cluttered environment. Then we review applications of data association in intelligent systems, including surveillance using wireless sensor networks, identity management for air traffic control, camera network localization, and multi-sensor fusion.

• Annual Conference on Human and Language Technology
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• 2020.10a
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• pp.437-440
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• 2020

최근 자연어 처리에서는 사전 학습과 전이 학습을 통하여 다양한 과제에 높은 성능 향상을 성취하고 있다. 사전 학습의 대표적 모델로 구글의 BERT가 있으며, 구글에서 제공한 다국어 모델을 포함해 한국의 여러 연구기관과 기업에서 한국어 데이터셋으로 학습한 BERT 모델을 제공하고 있다. 하지만 이런 BERT 모델들은 사전 학습에 사용한 말뭉치의 특성에 따라 이후 전이 학습에서의 성능 차이가 발생한다. 본 연구에서는 소셜미디어에서 나타나는 구어체와 신조어, 특수문자, 이모지 등 일반 사용자들의 문장에 보다 유연하게 대응할 수 있는 한국어 뉴스 댓글 데이터를 통해 학습한 KcBERT를 소개한다. 본 모델은 최소한의 데이터 정제 이후 BERT WordPiece 토크나이저를 학습하고, BERT Base 모델과 BERT Large 모델을 모두 학습하였다. 또한, 학습된 모델을 HuggingFace Model Hub에 공개하였다. KcBERT를 기반으로 전이 학습을 통해 한국어 데이터셋에 적용한 성능을 비교한 결과, 한국어 영화 리뷰 코퍼스(NSMC)에서 최고 성능의 스코어를 얻을 수 있었으며, 여타 데이터셋에서는 기존 한국어 BERT 모델과 비슷한 수준의 성능을 보였다.

• Annual Conference on Human and Language Technology
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• 2019.10a
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• pp.395-399
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• 2019

생성 모델은 최근 단순히 기존 데이터를 증강 시키는 것이 아니라 원하는 속성을 가지도록 스타일을 변화시키는 연구가 활발히 진행되고 있다. 스타일 변화 연구에서 필요한 병렬 데이터 세트는 구축하는데 많은 비용이 들기 때문에 비병렬 데이터를 이용하는 연구가 주를 이루고 있다. 이러한 방법론으로 이미지 분야에서 대표적으로 cycleGAN[1]이 있으며 최근 자연어 처리 분야에서도 많은 연구가 진행되고 있다. 많은 논문들이 사용하는 데이터도메인은 긍정 문장과 부정 문장 사이를 변화시키는 것이다. 본 연구에서는 한국어 영화리뷰 데이터 세트인 NSMC[2]를 이용한 감성 변화를 하는 문장생성에 대한 연구로 자연어 처리에서 좋은 성능을 보여주는 BERT[8]를 생성모델에 이용하였다.

• Knowledge Management Research
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• v.22 no.3
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• pp.273-293
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• 2021

Due to the COVID-19 pandemic, the size of the e-commerce has been increased rapidly. This pandemic, which made contact-less communication culture in everyday life made the e-commerce market to be opened even to the consumers who would hesitate to purchase and pay by electronic device without any personal contacts and seeing or touching the real products. Consumers who have experienced the easy access and convenience of the online purchase would continue to take those advantages even after the pandemic. During this time of transformation, however, the size of information source for the consumers has become even shrunk into a flat screen and limited to visual only. To provide differentiated and competitive information on products, companies are adopting AR/VR and steaming technologies but the reviews from the honest users need to be recognized as important in that it is regarded as strong as the well refined product information provided by marketing professionals of the company and companies may obtain useful insight for product development, marketing and sales strategies. Then from the consumer's point of view, if the ratings of reviews are widely diverged how consumers would process the review information before purchase? Are non-converged ratings always unreliable and worthless? In this study, we analyzed how consumer's regulatory focus moderate the attitude to process the diverged information. This experiment was designed as a 2x2 factorial study to see how the variance of product review ratings (high vs. low) for cosmetics affects product attitudes by the consumers' regulatory focus (prevention focus vs. improvement focus). As a result of the study, it was found that prevention-focused consumers showed high product attitude when the review variance was low, whereas promotion-focused consumers showed high product attitude when the review variance was high. With such a study, this thesis can explain that even if a product with exactly the same average rating, the converged or diverged review can be interpreted differently by customer's regulatory focus. This paper has a theoretical contribution to elucidate the mechanism of consumer's information process when the information is not converged. In practice, as reviews and sales records of each product are accumulated, as an one of applied knowledge management types with big data, companies may develop and provide even reinforced customer experience by providing personalized and optimized products and review information.

• The Journal of Bigdata
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• v.6 no.1
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• pp.153-160
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• 2021

This study examines previous studies on the income (profit) model, which is most used for valuation of data held by companies or institutions, and discusses key factors of the model and considerations in the data asset valuation process. Through this, it was confirmed that the shareability and utilization period of data assets are different from those of other companies. In addition, the value of data should be reviewed from various perspectives such as timeliness and accuracy. And for data asset value evaluation, it was derived that the user's use, ability to use, and value chain should be reviewed as a whole. As a future research direction, continuous research and development of models to be applied to actual business and revision of accounting law were proposed.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.07a
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• pp.160-161
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• 2016

본 연구는 중국 식당평가사이트인 디엔핑닷컴(dianping.com)을 이용하여 정량데이터 형태인 식당의 음식품질, 서비스품질, 분위기품질을 평가한 값을 수집하고, 비정량데이터인 현지고객들이 작성한 리뷰를 이용하여 텍스트마이닝과 콘텐츠분석을 통해 식당의 브랜드개성을 정의하고, 도출된 식당의 브랜드개성과 지각된 서비스 품질과의 영향력을 파악하기 위해 다중회귀분석을 시행하였다. 중국의 경우는 브랜드개성요소 중 세련은 품질에 있어서 가장 큰 영향을 미치는 변수로 나타났다. 지각된 서비스 품질 요소와 브랜드 개성과의 영향력을 파악하는 것은 현지진출 전략수립 뿐만 아니라 한국에 방문하는 중국인들 대상으로 관광유치전략 수립시에도 보다 나은 시사점을 제시할 수 있다.