• Title/Summary/Keyword: 리뷰데이터

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Naive Bayes Learner for Propositionalized Attribute Taxonomy (명제화된 어트리뷰트 택소노미를 이용하는 나이브 베이스 학습 알고리즘)

  • Kang, Dae-Ki
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2008.10a
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    • pp.406-409
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    • 2008
  • We consider the problem of exploiting a taxonomy of propositionalized attributes in order to learn compact and robust classifiers. We introduce Propositionalized Attribute Taxonomy guided Naive Bayes Learner (PAT-NBL), an inductive learning algorithm that exploits a taxonomy of propositionalized attributes as prior knowledge to generate compact and accurate classifiers. PAT-NBL uses top-down and bottom-up search to find a locally optimal cut that corresponds to the instance space from propositionalized attribute taxonomy and data. Our experimental results on University of California-Irvine (UCI) repository data sets show that the proposed algorithm can generate a classifier that is sometimes comparably compact and accurate to those produced by standard Naive Bayes learners.

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Propositionalized Attribute Taxonomy Guided Naive Bayes Learning Algorithm (명제화된 어트리뷰트 택소노미를 이용하는 나이브 베이스 학습 알고리즘)

  • Kang, Dae-Ki;Cha, Kyung-Hwan
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.12 no.12
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    • pp.2357-2364
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    • 2008
  • In this paper, we consider the problem of exploiting a taxonomy of propositionalized attributes in order to generate compact and robust classifiers. We introduce Propositionalized Attribute Taxonomy guided Naive Bayes Learner (PAT-NBL), an inductive learning algorithm that exploits a taxonomy of propositionalized attributes as prior knowledge to generate compact and accurate classifiers. PAT-NBL uses top-down and bottom-up search to find a locally optimal cut that corresponds to the instance space from propositionalized attribute taxonomy and data. Our experimental results on University of California-Irvine (UCI) repository data set, show that the proposed algorithm can generate a classifier that is sometimes comparably compact and accurate to those produced by standard Naive Bayes learners.

Integrated Verbal and Nonverbal Sentiment Analysis System for Evaluating Reliability of Video Contents (영상 콘텐츠의 신뢰도 평가를 위한 언어와 비언어 통합 감성 분석 시스템)

  • Shin, Hee Won;Lee, So Jeong;Son, Gyu Jin;Kim, Hye Rin;Kim, Yoonhee
    • KIPS Transactions on Software and Data Engineering
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    • v.10 no.4
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    • pp.153-160
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    • 2021
  • With the advent of the "age of video" due to the simplification of video content production and the convenience of broadcasting channel operation, review videos on various products are drawing attention. We proposes RASIA, an integrated reliability analysis system based on verbal and nonverbal sentiment analysis of review videos. RASIA extracts and quantifies each emotional value obtained through language sentiment analysis and facial analysis of the reviewer in the video. Subsequently, we conduct an integrated reliability analysis of standardized verbal and nonverbal sentimental values. RASIA provide an new objective indicator to evaluate the reliability of the review video.

A De Facto Standard for ERC-20 API Functional Specifications and Its Conformance Review Method for Ethereum Smart Contracts (이더리움 스마트 계약 프로그램의 ERC-20 API 기능 명세의 관례상 표준과 적합성 리뷰 방법)

  • Moon, Hyeon-Ah;Park, Sooyong
    • KIPS Transactions on Software and Data Engineering
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    • v.11 no.10
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    • pp.399-408
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    • 2022
  • ERC-20, the standard API for Ethereum token smart contracts, was introduced to ensure compatibility among applications such as wallets and decentralized exchanges. However, many compatibility vulnerability problems have existed because there is no rigorous functional specifications for each API nor conformance review tools for the standard. In this paper, we proposed a new review procedure and a tool to perform the procedure to review if ERC-20 token smart contract programs for the Ethereum blockchain conform to the de facto standards. Based on the knowledge from an analysis on the ERC-20 API functional behavior of the top 100 token smart contract programs in the existing Ethereum blockchain, a new specification for the de facto standard for ERC-20 API was explicitly defined. The new specification enabled us to design a systematic review method for Ethereum smart contract programs. We developed a tool to support this review method and we evaluated a few benchmark programs with the tool.

Analysis of Text Mining of Consumer's Personality Implication Words in Review of Used Transaction Application (중고거래 어플리케이션 <당근마켓> 리뷰텍스트에 나타난 소비자의 인성 함축단어 텍스트마이닝 분석)

  • Jung, Yea-Rin;Ju, Young-Ae
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.1-10
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    • 2021
  • This study analyzes the use and meaning of consumer personality implication words in the review text of the Used Transaction Application . From of May 2021, the data were collected for the past six months by our Web crawler in Seoul and Gyeonggi Province, and a total of 1368 cases were collected first by random sampling, and finally 570 cases were preprocessed. The results are as follows. First, 48.2% of review texts were related to the personality of consumers even though it was a commercial platform of products. Second, the review text is mainly positive, which formed a text network structure based on the keyword 'gratitude'. Third, the review text, which implies consumer character, was divided into two groups: 'extrovert personality' and 'introvert personality' of consumers. And the individuality of the two groups worked together on the platform. In conclusion, we would like to suggest that consumer personality plays an important role in the platform transaction process, that consumer personality will play a role in the services of the platform in the future, and that consumer personality should be studied from various perspectives.

Box Office Hit Prediction Using Data mining and Text mining (데이터마이닝과 텍스트마이닝을 활용한 영화 흥행 예측)

  • Jo, Hyo-jung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2021.05a
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    • pp.316-318
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    • 2021
  • 영화 수익에 있어 영화의 흥행 여부는 중요한 영향을 끼친다. 영화 흥행 요인은 영화 산업의 규모가 커지면서 많은 제작사들 및 투자자들이 고려해야 하는 사항이 되었다. 따라서 영화의 흥행을 예측하기 위한 많은 모델이 연구되었다. 본 연구의 목적은 선행연구에서 흥행에 유의미한 영향을 끼친다고 밝혀진 스크린 수, 감독명, 제작사명 등의 내재적인 속성과 더불어 온라인 구전 변수를 사용하여 영화 흥행 예측 모델을 만드는 것이다. 이때 기사 수, 블로그 수와 같이 온라인 구전의 크기를 나타내는 변수들을 사용하는 대신 개봉 후 첫 주간의 관람객 리뷰를 텍스트마이닝을 이용하여 전체 리뷰 중 긍정 리뷰의 비율에 따라 점수를 매긴 후 독립변수로 사용한다. 그 후, 데이터 마이닝 기법을 활용하여 만든 모델에 앞서 언급한 독립변수를 입력 값으로 사용하여 영화의 흥행을 예측한다. 최종적으로 의사결정트리와 로지스틱회귀를 수행한 결과 영화 흥행에 영향을 주는 독립변수를 찾고 모델의 성능을 평가하였다. 로지스틱회귀의 결과 관객 수, 평점이 영화의 흥행에 특히 유의한 영향을 끼치는 변수로 선정되었고 리뷰 역시 유의한 변수로 선정되었다. 이때 만들어진 모델은 약 90%의 높은 수준의 정확도를 보여주었다. 의사결정트리의 결과 관객 수가 가장 중요한 변수로 선정되었다.

The Impacts of Volume and Valence of eWOM on Purchase Intention for Movies: Mediation of Review Credibility (온라인 구전의 양과 방향성이 영화 관람의도에 미치는 영향: 리뷰 신뢰성의 매개효과)

  • Han, Seungji;Kim, Joongin
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.93-104
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    • 2021
  • Most of the existing studies on the volume and valence of the eWOM (electronic word of mouth) about movies and box-office revenues were conducted using online actual data (secondary data) at Yahoo Movies, IMDB.com, Naver Movies, etc. However, it is difficult to grasp psychological variables from online actual data. Therefore, existing studies using online actual data could not identify the causal relationship among volume, valence and psychological variables. This study fills this gap in the literature. This study aims to examine the direct and indirect effects (i.e. mediating effect) of the volume and valence of online reviews about movies on purchase intention through review credibility as a mediator. We conducted a survey on the South Korean consumers and a structural equation modeling. The outcomes show that the total effects of both volume and valence are significant. In addition, volume has an indirect effect only (i.e. full mediating effect) on purchase intention through review credibility, but valence has both direct and indirect effects (i.e. partial mediating effect) on purchase intention through review credibility. The theoretical and practical implications for these results are presented.

Reducing Toxic Response Generation in Conversational Models using Plug and Play Language Model (Plug and Play Language Model을 활용한 대화 모델의 독성 응답 생성 감소)

  • Kim, Byeong-Joo;Lee, Geun-Bae
    • Annual Conference on Human and Language Technology
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    • 2021.10a
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    • pp.433-438
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    • 2021
  • 대화 시스템은 크게 사용자와 시스템이 특정 목적 혹은 자유 주제에 대해 대화를 진행하는 것으로 구분된다. 최근 자유주제 대화 시스템(Open-Domain Dialogue System)에 대한 연구가 활발히 진행됨에 따라 자유 주제를 기반으로 하는 상담 대화, 일상 대화 시스템의 독성 발화 제어 생성에 대한 연구의 중요성이 더욱 커지고 있다. 이에 본 논문에서는 대화 모델의 독성 응답 생성을 제어하기 위해 일상 대화 데이터셋으로 학습된 BART 모델에 Plug-and-Play Language Model 방법을 적용한다. 공개된 독성 대화 분류 데이터셋으로 학습된 독성 응답 분류기를 PPLM의 어트리뷰트(Attribute) 모델로 활용하여 대화 모델의 독성 응답 생성을 감소시키고 그 차이를 실험을 통해 정량적으로 비교한다. 실험 결과 어트리뷰트 모델을 활용한 모든 실험에서 독성 응답 생성이 감소함을 확인하였다.

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A Study on Enhancing Personalization Recommendation Service Performance with CNN-based Review Helpfulness Score Prediction (CNN 기반 리뷰 유용성 점수 예측을 통한 개인화 추천 서비스 성능 향상에 관한 연구)

  • Li, Qinglong;Lee, Byunghyun;Li, Xinzhe;Kim, Jae Kyeong
    • Journal of Intelligence and Information Systems
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    • v.27 no.3
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    • pp.29-56
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    • 2021
  • Recently, various types of products have been launched with the rapid growth of the e-commerce market. As a result, many users face information overload problems, which is time-consuming in the purchasing decision-making process. Therefore, the importance of a personalized recommendation service that can provide customized products and services to users is emerging. For example, global companies such as Netflix, Amazon, and Google have introduced personalized recommendation services to support users' purchasing decisions. Accordingly, the user's information search cost can reduce which can positively affect the company's sales increase. The existing personalized recommendation service research applied Collaborative Filtering (CF) technique predicts user preference mainly use quantified information. However, the recommendation performance may have decreased if only use quantitative information. To improve the problems of such existing studies, many studies using reviews to enhance recommendation performance. However, reviews contain factors that hinder purchasing decisions, such as advertising content, false comments, meaningless or irrelevant content. When providing recommendation service uses a review that includes these factors can lead to decrease recommendation performance. Therefore, we proposed a novel recommendation methodology through CNN-based review usefulness score prediction to improve these problems. The results show that the proposed methodology has better prediction performance than the recommendation method considering all existing preference ratings. In addition, the results suggest that can enhance the performance of traditional CF when the information on review usefulness reflects in the personalized recommendation service.

Formulating Strategies from Consumer Opinion Analysis on AI Kids Phone using Text Mining (AI 키즈폰의 소비자리뷰 분석을 통한 제품개선 전략에 대한 연구)

  • Kim, Dohun;Cha, Kyungjin
    • The Journal of Society for e-Business Studies
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    • v.24 no.2
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    • pp.71-89
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    • 2019
  • In order to come up with satisfying product and improvement, firms use traditional marketing research methods to obtain consumers' opinions and further try to reflect them. Recently, gathering data from consumer communication platforms like internet and SNS has become popular methods. Meanwhile, with the development of information technology, mobile companies are launching new digital products for children to protect them from harmful content and provide them with necessary functions and information. Among these digital products, Kids Phone, which is a wearable device with safe functions that enable parents to learn childern's location. Kids phone is relatively cheaper and simpler than smartphone but it is noted that there are several problems such as some useless functions and frequent breakdowns. This study analyzes the reviews of Kids phones from domestic mobile companies, identifies the characteristics, strengths and weaknesses of the products, proposes improvement methods strategies for devices and services through SNS consumer analysis. In order to do that customer review data from online shopping malls was gathered and was further analyzed through text mining methods such as TF/IDF, Sentiment Analysis, and network analysis. Customer review data was gathered through crawling Online shopping Mall and Naver Blog/$Caf\acute{e}$. Data analysis and visualization was done using 'R', 'Textom', and 'Python'. Such analysis allowed us to figure out main issues and recent trends regarding kids phones and to suggest possible service improvement strategies based on sentiment analysis.