• Journal of Agricultural Extension & Community Development
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• v.23 no.3
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• pp.321-334
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• 2016

Food is one of the essential elements of the tourist experiences. The study aims to segment food tourists for benefit sought. This study attempted to segment tourists who had experienced local food at tourist destinations by their benefit sought to meet local food. A self-administered survey was obtained from 498 visitors in the study areas. Results from the factor analysis show that the most explained variances of benefit sought were food taste (17.2%) and refresh (12.9%). Five distinct segments were identified based on the benefits; family seeker (17.6%), passive seeker (15.1%), want-it-all seeker (23.1%), raw material seeker (31.8%), gastronomic seeker (12.4%). In addition, a significant difference in the characteristics of tourists who had tasted local food at tourist destinations was observed in terms of occupation, income, education, expenditure for food, and tour distance. Implications are discussed relative to marketing strategies.

• Journal of Agricultural Extension & Community Development
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• v.16 no.2
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• pp.305-335
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• 2009

The objectives of this study were to compare alternative agri-food system among Korea, Japan, USA and Italy. This study explore the situation and its challenge of alternative agri-food system. Alternative agri-food system is movement against global agri-food system and food multinationalization. Four alternative agri-food system not only have something in common but also have something in difference. We tried to make clear the commons and differences. But many these ideas were useful in someways, but none could be used to explain everything. This study was the touchstone of Korea's alternative agri-food system. We introduced simplistic ideas and compared four alternative agri-food system. This study sparking renewed discussion about Korea's alternative agri-food system, namely, 'The domestic farm products are the best movement'.

• Proceedings of the Korean Society of Community Living Science Conference
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• 2011.10a
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• pp.99-100
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• 2011

• The Korean Journal of Community Living Science
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• v.28 no.4
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• pp.581-597
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• 2017

This study evaluated the effect of consumers' knowledge and attitude toward to local foods on purchase intention. The study data were collected through a three-week online survey of 500 household food purchasers who had bought local foods within the previous year. The results are as follows. First, examining the difference in the knowledge of local foods according to socio-demographic variables revealed that married people had more knowledge of local foods than singles according to marital status, and college graduates and higher had more knowledge than high school graduates and lower according to education level. Second, as a result of examining the difference in attitudes towards local foods according to socio-demographic variables, married people more than single people according to marital status, people in their 30s more than those in their 20s according to age and college graduates and higher more than high school graduates and lower according to education level had more positive attitudes towards local foods. Third, as a result of examining the difference in consumers' purchase intention towards local foods according to socio-demographic variables, according to age, and housewives had the lowest purchase intention towards local foods according to occupation. (Ed- I cannot understand: the section 'according to socio-demographic variables, according to age, and housewives had' is confused) People engaged in office/specialized/managerial jobs and those engaged in production/sales/service had the highest purchase intention. In regard to monthly average income, households that made less than KRW 4 million had the lowest purchase intention, and those that made KRW 4-8 million had the highest purchase intention. Fourth, the knowledge of local foods affected attitudes towards local foods. Fifth, attitudes towards local foods affected consumers' purchase intention. In other words, people with positive attitudes towards local foods had higher purchase intention.

• KIISE Transactions on Computing Practices
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• v.21 no.11
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• pp.739-744
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• 2015

In this paper, we examine the project-based educational practice that is co-developing a solution to the local food inventory management system. This project is aimed at the practical business of IT distribution in small and medium industries, and is linked with the project course on undergraduate students of IT division. For the practical project of the IT distribution in small and medium industries, an employee in charge of the project participates as a mentor such that he presents the project subject and the students develop the system for the subject. This system emerges from existing theory and the necessity for a term project, and this course leads students to learn practical knowledge through discussion with the employee in charge. Through this course, the latest technology is shared mutually, and students have the opportunity to understand a domain of the IT distribution business. As students experience how to understand and solve cost, quality and delivery time for the project by themselves, they build confidence. Also, the company can save on costs for the development of prototypes, while creating an opportunity for students to experience working with seasoned staff.

• Korean Journal of Organic Agriculture
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• v.22 no.1
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• pp.81-96
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• 2014

This study is aimed to examine the mediated effects of consumer recognition in relationship of local food tour experience and intention of action in the revitalization of local food. Questionnaire survey target was women in 30s and 40s. The local food tour experience is independent variable, intention of action is dependent variable, and consumer recognition is analyzed as mediated variable. As a result, consumer recognition which is mediating variable has two subordinated variables. One is direct affect and the other is indirect affect. Between local food tour experience and intention of action, there was partial mediating effect. Thus, through tour experience, consumer can have positive recognition of freshness, safety, health, taste, price, job creation and relationship. That affects to the intention of action. Based on the results of the study, it is necessary to learn success case for marketing revitalization, and develop and operate experiencing tour education program to manage customer continuously.

• Korean Journal of Organic Agriculture
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• v.26 no.4
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• pp.585-597
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• 2018

The purpose of this study is to analyze the cases of Asan-si and Hongseong-gun in Chungcheongnam-do to derive the direction of development of the school meal support center and improvement of the school meal policy in connection with local food. We conducted a survey on the importance and performance of school meal support policy and local food supply policy for nutritionists in two areas. In addition, we identified the issues to be improved intensively and the issues to be continuously managed over the medium to long term, and suggested directions for improvement using IPA. As a result of the importance-performance analysis of school meal support policy and local food supply policy, both Asan-si and Hongseong-gun. focused on improving the price and quality of local food.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.6
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• pp.171-181
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• 2014

CSV(Creating Shared Value) model was proposed by Porter and Kramer (2011) to address relationship between businesses and society. Namely, it means that CSV deals with business value and social problem solving simultaneously. In this paper, the notion of CSV was applied to the food enterprise, and the cases of CSV with farming area were discovered. Especially, this paper proposed the framework for analyzing CSV activity based on the three-level of CSV suggested by Porter and Kramer (2011) and strategic options for vertical coordination proposed by Peterson et al. (2001). As a result of case analysis applying the proposed framework in this study, three types of CSV activity were discovered: Local food type, downstream support type, and joint corporate establish type. Local food type creates CSV based on momentary purchase or specification contract as strategic options for vertical coordination. Downstream support type creates CSV mainly based on relation-based alliance as a strategic option for vertical coordination. Lastly, joint corporate establish type creates CSV based on equity-based alliance as a strategic option for vertical coordination. This paper contributed to the CSV literatures for discovering cases of CSV with farming area and categorizing discovered cases applying proposed framework.

• The Korean Journal of Community Living Science
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• v.24 no.2
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• pp.195-207
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• 2013

The purposes of this study were to explore the differences of consumer characteristics and expenditures on local food between large scale stores and direct sale stores selling local food and to find some influencing factors on the expenditure on local food from both consumer groups. First, the levels of perceived attributes of local food were high for both consumer groups but were much higher for consumers from direct sale stores of local food. For food consumption patterns, consumers from direct sale stores presented higher levels than large scale stores and were found to be significantly different. Food choice motives were found to be significantly different in both groups. In addition, for the consumer characteristics, age and living with children under age 18 were found to be significantly different between both groups, while sex, education and household income were not. Second, expenditure of local food from direct sale stores was found to be significantly higher than large sale stores. Finally, expenditure of local food from large scale stores was found to be significantly influenced by age, price and seeking well-being, while expenditure of local food from direct sale stores was found to be significantly influenced by age, availability of local food, seeking cuisine, seeking satiety and sensory appeal.

• Journal of Korean Society of Rural Planning
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• v.22 no.1
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• pp.81-91
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• 2016

This study identified the impact of the service quality of local food stores on customer satisfaction and revisiting intention of the customers as the interest into local foods is increasing. The main outcomes are as follows: First, many of the respondents said that they use the local food stores based on the trust in the origin of the products and good quality. Second, reliability and validity were suitable for factor analysis and the correlation had a positive (+) directivity. Third, reliability, assurance, empathy and tangibles were analyzed to have a positive (+) impact among the 5 aspects of service quality except for responsiveness. Fourth, customer satisfaction had a positive (+) impact on the intention to revisit the local food stores, and reliability, assurance and empathy had a positive (+) impact on revisiting intention at the statistical significance level except for responsiveness and tangibles among the 5 service quality aspects. Therefore, it is thought to be required to keep having interests into service quality to gain a competitive edge as a sustainable management system since the service quality of local food stores has impacts on customer satisfaction and intention to revisit.