• Proceedings of the Korean Society of Community Living Science Conference
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• 2010.04a
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• pp.88-89
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• 2010

• Proceedings of the Korean Society of Community Living Science Conference
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• 2010.04a
• /
• pp.90-95
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• 2010

• Proceedings of the Korean Society of Community Living Science Conference
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• 2010.04a
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• pp.96-98
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• 2010

• 농업기술회보
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• v.44 no.4 s.511
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• pp.10-14
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• 2007

• 열린충남
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• s.55
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• pp.26-42
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• 2011

• Korean Architects
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• s.594
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• pp.124-131
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• 2018

• Journal of Agricultural Extension & Community Development
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• v.23 no.1
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• pp.101-114
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• 2016

Local food in rural area as a rural growth tool has to adapt to current market mechanisms by communication and promotion techniques. We need to know what and how local food consumers seek their benefits to market segmentations. The primary purpose of this study was to segment and profile the benefits of local food consumer so as to provide a better understanding of local food in Korea. A self-administered survey was obtained from 448 food consumer in the study area. Three distinct segments were identified based on the benefits; profit seeker (39.7%), passive consumers (19.0%), and value seeker (42.2%), and these were profiled with respect to socio-demographics and local food attitude-related features.

• Journal of Applied Reliability
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• v.16 no.1
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• pp.15-25
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• 2016

Purpose: The purpose of this study is to identify the success factor of local food markets compared to other types of markets such as large discount stores. Methods: SWOT analysis was conducted. In addition to the analysis, we also have interviewed the local farmers and retailers to elaborate the analysis results. Results: The study shows the success factors to the local markets are minimizing the stages of distribution channels, shortening the travel distance from producers to consumers, providing fresh foods, maintaining small amount of production system, and supporting customers. Conclusion: Customer satisfaction is one of the key factors for the successful growth of local food markets. It is strongly recommend to find strategic ways of meeting customer needs since the local food markets are facing tough competition form the large retail stores armed with huge amount of capitals and infrastructures.

• 건강소식
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• v.36 no.9
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• pp.16-19
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• 2012

영국 최고의 유기농 먹을거리 생산지로 자리잡은 토트네스. 이곳에선 유기농과 친환경이 자연스러운 일상이다. 토트네스의 경제 또한 건강한 먹을거리에 기반을 두고 있다. 시내 중심가에 있는 모든 식료품 가게와 정육점에서는 로컬 푸드를 판매한다. 레스토랑이나 카페에서도 유기농 먹을거리를 식재료로 사용하는 것이 일반적이다.

• Journal of the Korean Institute of Rural Architecture
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• v.19 no.1
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• pp.43-50
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• 2017

This paper presents improvement of consumer's access and convenience to Farmers Market(Local Food Shop). We analyzed case studies and proposed plans of Local Food Shop and related facilities. The results are described below. Thorough pre-education and public relations with extensive support for agricultural products in the area and external support are necessary. Most importantly, the consuming population was close. These factors were the factors of success. Tourists' visit is effective. Consumer distance should be within 10km. Long distance tourists need a way to attract tourists on weekends. It is an advantage that there are many consumers. And it would be nice to have a market in the vicinity. And it is necessary to develop various activities such as experience activities and programs. Also, a place convenient for cooperation with the government office, public health center, etc. is good. Accessibility is enhanced when ICs of frequent highway and highway are close to cars. As a suggestion of placing a direct sales place, we will set up a place for consumers to collaborate and relax and also consider the convenience of providers. For the convenience of consumers' shopping, including sales outlets, we set up booths for daily necessities and industrial products, and place other agricultural cooperatives (NACF banks), local cafes and farmer restaurants in front. Consider multifunction combined service center for consumers and farmers.