• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.4
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• pp.179-193
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• 2023

research on user-friendly experience design is crucial to reduce resistance and enhance acceptance of robotaxis. This study analyzes the prioritization of design factors in robotaxi systems and provides design guidelines based on user experience. Using the AHP(Analytic Hierarchy Process) technique, users' perceived importance of four primary design factors and sixteen 16 sub-design elements were assessed, and comfort and safety were top priorities. The results showed that the artificial intelligence agent was the most critical design factor, followed by driving guidance information, interior design, and exterior design. These findings offer valuable insights for robotaxi professionals, and could assist in informed decision-making and creating user-centered design guidelines.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.1
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• pp.291-310
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• 2023

This study explores the factors which affect user acceptance for Robo Taxi, an electricity-based Autonomous Vehicles based on a Value based Adoption Model. The three main factors of benefit (usefulness and enjoyment), sacrifice (technicality and perceived fee level), and user experience about mobility services such as car sharing, taxi, and autonomous vehicles, were finally selected as independent variables as a influential factors on perceived values and adoption intention of Robo taxi. The study found that usefulness, enjoyment, and perceived fee had a significant effects on adoption intention, and some user experiences had a significant effect on benefit factors. This study has important implications for incorporating the Value-based Adoption Model results into the service design for the activation of Robo taxi, and furthermore, they can provide a theoretical basis for effective use of the research findings.