• Archives of design research
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• v.19 no.2 s.64
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• pp.151-162
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• 2006

The purpose of this thesis is to upgrade brand logo's equity by objective and professional evaluating tool. A brand logo is the main factor in making brand equity, but many times a brand logo is decided without objective judgment because making a logo is considered an intuitive process. To minimize the poor judgment by non-experts, a brand logo needs objective numerical grading tool. Thus, a brand logo is a factor in making a brand identity, not only brand image. That is why brand logo must be chosen by an expert's object judgment. The concrete method to obtain a objective, and at the same time professional grading tool which can De used for the developing and verifying process for a brand logo is as below-first, considering brand judgment from various angles through existing literature, I found various logo grading factors and then extracted them with professional identity designer's subjective consideration. second, applying extracted factors to actual logo grading, verify as a efficient design management tool

• Science of Emotion and Sensibility
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• v.12 no.2
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• pp.193-204
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• 2009

The importance of corporate identity design has been recently highlighted in the marketing. However, logotype among marks that represent the image of a company has been neglected relatively comparing to symbol mark and logo mark. A logotype should be something to represent the personalities and characteristics of a company in suggestive ways. For such reasons, the image expressions by shape are thought to be important. Consequently, the formative aspects of visual communication design should be examined with emphases. However, it is true that studies on the formative aspects regarding logotypes and logo marks, especially studies on the shapes of font types and the responses of consumers to them, are lacking. Accordingly, this study examined the visual shape of logotype preferred by consumers and the shape of logotype preferred by consumers according to the business type of companies. As a result of research, there were differences in the elements of logotype preferred according to the business type of companies; as for construction companies is preferred the body of the type of dotum font with bold stem, without serif, with oblique, straight-line and curve-line endings; as for banks is preferred the body of the type of dotum font without serif, with oblique ending and with one-side curve style of serif, the stem in a middle level; as for laboratories is preferred the body of the type of dotum font with oblique ending, with bold stem and straight-line serif. The elements that should be commonly applied to construction companies, banks and laboratories appear to be the oblique ending but the curve-line ending and shallow stem seemed to be avoided. On the other hand, the serif, ending and gulim appeared to be applied differently according to the business type.

• Archives of design research
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• v.14 no.1
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• pp.187-197
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• 2001

Conventional design producing systems using the Internet are largely classified into two groups: a basic type in which an operator of a design producing site receives an order for manufacture of a design from a purchaser, produces the design based on the content of the received order, and delivers the produced design to the purchaser; and a type in which a purchaser inspects given designs and select one of them for purchasing. Such conventional design producing systems have following problems. Firstly, receiving an order over the internet and delivering a produced design to a purchaser has nearly the same procedure as a conventional logo design procedure with the sole exception that an order can be received through the Internet. Therefore, the production of a design still costs a great deal and takes much time. Secondly, inspecting given designs, selecting one and producing the selected design is like simply selecting a picture, and thus a purchaser is not allowed to modify a design. To solve the above problems, it is an object of the present a new solution to provide a self-design producing system and method using network, in which a purchaser searches a design database for a design suitable for the purchaser's company, determines a design database by modifying design conditions, and makes an order for manufacture of a product to which the determined design is applied, through the Internet.

• The Journal of the Korea Contents Association
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• v.12 no.5
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• pp.154-162
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• 2012

We can expect an effective color marketing to build up a positive industrial image as it is easy for consumer to approach due to the ability of colors to affect human consciousness and sub-consciousness more than any other factor. The purpose of this research is to draw attention to the importance of color communication and to find strategies to elevate the brand image by surveying the degree of influence color communication has when forming a brand image. In order to conduct effective research, we executed theoretical and collaborative analysis through research materials and documents. If you take a look at the outcome of this research, brands that brings credibility and likability to its customers are not brands that uses color communication, but brands that utilize marketing strategies that build up credibility for quite some time. Also, preference over colors are distinctive. It turned out to be that the color of a brand logo that one likes has very little to do with one's favorite color. When people choose a brand, they are choosing the brand not because of the color of the brand logo, but its credibility and likability that the brand offers. It proves that the color of the brand logo has nothing to do with the colors that people prefer. The relationship between the color that consumers prefer and the image and emotional color that forms brand image is negligible. However, since research shows that there was a relationship between the color you prefer and the emotional color that forms brand images, it seems to be important to figure out what color customers prefer rather than the color that shows customers' self image. Unlike existing color communication research, through this research, we would like to know how to utilize the color communication strategically in the forming of brand images and take a look at the relationship between customers' preferences and the image of each brand logo's emotional color.

• Proceedings of the Korea Information Processing Society Conference
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• 2003.05c
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• pp.2233-2236
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• 2003

삽입하려는 암호영상이 원본 전체 이미지 내에 랜덤하게 분포할수록 삽입과 추출성능이 좋아지는데 본 논문에서는 랜덤성이 우수한 오토스테레오그램을 삽입암호영상으로 사용하여 워터마크 하였을 때 복원과 추출성능이 양호함을 알아보았고 이를 이용하여 로고영상을 워터마크하려는 영상의 전 영역에 랜덤하게 고루 분포하게 하여 워터마크 한 후 역으로 변환하여 로고를 찾았다. 영상이 많이 손상되었을 때도 추출된 로고가 육안으로 식별할 수 있을 정토로 견고성이 우수함을 알아보았다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2002.05a
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• pp.598-601
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• 2002

In this research, robustness of image watermarking mixed Key and Logo scheme was evaluated. A personal ID of a copyrighter was key and watermark was logo image. The standard images of Baboon, Cameraman and Lena were used for experimental images, binary image‘Park’of 32$\times$32 and 64$\times$64 size were used for the watermark image, respectively. for robustness evaluation of the watermark, reconstructive rates of the watermark were obtained from images inserted watermark with image transformation or JPEG lossy compression. The experimental results show that the reconstructive rates of the case of 32$\times$32 watermark was better than the case of the 64$\times$64 watermark; average 5.9%, 13.9%, 6.5%, and 4.2% in the case of scale-down rates, rotational rates, impulse noise power density, and JPEG lossy compression rates, respectively.

• Proceedings of the KAIS Fall Conference
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• 2006.05a
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• pp.510-512
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• 2006

본 논문에서는 원본 이미지에 저작권자의 저작권 정보를 삽입함으로써 저작권을 보호하고 차후 불법적인 도용을 방지하기 위해, 숫자와 로고로 구성된 워터마크 생성, 삽입 및 검출, 검증 시스템을 설계 및 구현한다. 본 시스템은 콘텐츠의 특성과 저작권자의 요구에 따라 워터마크를 숫자 또는 로고로 선택해서 구성할 수 있으며, 디지털 오디오 워터마킹 시스템과 마찬가지로 저작권 보호에 대한 전문지식이 없는 일반관리자도 용이하게 이용할 수 있는 사용자 인터페이스를 갖추도록 설계하였다. 이러한 디지털 이미지 워터마킹의 적용을 통한 소유권 및 저작권 보호는 궁극적으로 문화콘텐츠 등의 콘텐츠 제작 의뢰자로 하여금 제작 의지를 강화하여 제작 의뢰 건수를 증가시킬 수 있을 것으로 기대된다.

• The monthly packaging world
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• s.158
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• pp.135-145
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• 2006

• Proceedings of the Korea Society of Costume Conference
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• 2005.05a
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• pp.92-92
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• 2005

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.01a
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• pp.217-218
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• 2016

선거 로고송은 출마자의 공약을 전달하며, 후보자의 이미지를 대중에게 각인시켜야 한다. 특정 계층에게만 호소력이 있거나, 거부감을 주어서는 안된다. 청중에게 다른 출마자를 비방하는 내용을 담지 않으면서도 상대 출마자와 차별화를 나타낼 수 있어야 하며 신뢰감을 줄 수 있어야 한다. 본 논문에서는 신뢰감의 기준으로 가사전달력을 비교 분석하였다. 역대 선거로고송에 사용되었던 음원 중 신세대 트로트를 선정하여 비교한 결과 평균 49.%였다.