• Journal of Families and Better Life
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• v.8 no.2
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• pp.15-30
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• 1990

The purpose of this study are 1) to offer the basic data for consumer education by examining and analyzing housewife's Life Style. 2) to make the housewife lead for Life Style better and more resonable. Questionnaires were sent to 623 housewives in Pusan who have elementary , middle and high school students. Frequence, Factor analysis, Cluster analysis, One-way Anova, X 2-test were used to take statistics. The results were as follows. 1) Housewife's Life Style in independent house area were ' the economical seeking pattern' which takes up th high proportions, next 'the practical reserved seeking pattern' ,'the tradition and reservational fashion seeking pattern', and 'the negative neverlessness pattern' On the other hand, the Life-Style in apartment area were' the rapid purpose seeking pattern', next ' the economical seeking pattern', the fashion and pleasure seeking pattern' and 'the tradition and reservational fashion seeking pattern'. 2) By surveying the relationships the housewife's Life Style and the demographics, first, there was a difference in housewife's Life Style of the independent house area by the level of education, monthly mean income and husbands occupation. 3) Finally, as I studied th characterization of which they possessed thing, it usually appeared the characteristic possession by types.

• Human Ecology Research
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• v.53 no.6
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• pp.655-665
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• 2015

This study classified respondents by food-lifestyle and investigated differences in diet-related attitudes and demographic variables among food-lifestyle groups. Diet-related attitudes consisted of variables such as interest in diet, trial number of diet, diet period, weight loss, diet motivation, verification of products approved by the Ministry of Food and Drug Safety, verification of manufacturer's reliability, examination of damage cases and side effects, and awareness of consumer protection law. This study administered a questionnaire survey to adults between the ages of 20 and 39 who lived in Daegu and Uijeongbu from November 17th to December 14th 2014. Data collected from 293 respondents were analyzed using descriptive statistics, factor analyses, cluster analysis, analysis of variance (ANOVA) and chi-square tests. Four clusters (passive eating habit group, active eating habit group, convenience oriented group, and taste and health oriented group) were developed according to four factors of food-lifestyle (health-conscious, popularity-seeking, taste-seeking, convenience-seeking). The results of the ANOVA and chi-square tests indicated significant differences in interest in diet, awareness of consumer protection law, verification of products approved by the Ministry of Food and Drug Safety, verification of manufacturer's reliability, examination of damage cases and side effects, gender, education levels and household monthly income levels among food-lifestyle groups.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.624-628
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• 2008

The purpose of this study is to investigate the "map of mind" or subjectivity regarding consumption behaviors of consumers in the digital environment. This study investigated the values and psychological and behavioral characteristics that motivate consumption for each types of consumers in digital environment. 76 Statements were selected from literature review and popular press articles that introduced consumption related phenomena. A total of 33 participants included experts on digital consumption and lay person, The results indicated that there are 6 groups representing Korean consumption patterns in digital environment: Digital Modernist, Digital Boomer, Digital Chic, Digital Ludens, Digital Conservative, and Digital Renaissance. This research is meaningful in that it provides a framework to view the diverse consumption behaviors in a more holistic rather than independent perspective, considering psychological aspects such as personal values and lifestyles.

• The Journal of the Korea Contents Association
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• v.12 no.3
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• pp.461-469
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• 2012

This work was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about reception type on movie-viewing perception. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided '1[(N=18): Personal-decision Type], 2[(N=14): Media Dependence Type], 3[(N=10): Self-leading Type], 4[(N=3): Positive Preference Type]'. Like this, it found that is very different type all over. Hereafter, this study is to ascertain acceptance behavior about reception type on movie-viewing perception, 21th ; to offer a developmental suggestion about it.

• Journal of Korea Technology Innovation Society
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• v.9 no.1
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• pp.52-83
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• 2006

This study is to analyze the differences of consumer preferences between the terrestrial DMB and satellite DMB in various segment groups by using survey data. We categorized the consumers by the DMB preference patterns into four groups, i.e., non users group, terrestrial only users group, satellite only users group, dual users group. And then we analyzed the differences among these four segment groups in demographic characteristics, behavior patterns on telecommunication and broadcasting services, life-style, attitudes to DMB services.

• Journal of Korean Library and Information Science Society
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• v.43 no.1
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• pp.321-347
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• 2012

Recently, the expansion of smart phones, wi-fi. and unlimited service changed our life style from personal computer based to mobile device based. With this trend, a lot of companies and government facilities use QR code as an advertising material, and now the QR code is very popular service in our ordinary life. In the meantime, libraries in abroad and university libraries started using QR code in library service about 2 or 3 years ago, and domestic libraries started using it in service due to the increase of establishment of mobile Library websites. In this research, starting with looking into the literature, I analyzed the examples of the use of QR code in libraries. On the base of it, I drew a QR code library service model, and what needs to be considered for the use of it.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.317-323
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• 2020

This research is based on product development that improves user experience such as design and function by analyzing the usage behavior of elements experienced by generation Z as customers and users in the process leading to disposal of earphones even before purchase. The behavior of earphones in Generation Z was analyzed through in-depth interview and surveys of the customer experience and user experience of earphones. The results of the study were common or characteristic. They are user experience based on brand dependency, sharing experiences and seeking simplified design and convenience, which is related with the lifestyle of the generation Z. This study is expected to be a fundamental study of product research and marketing strategies that will take advantage of the characteristics of Generation Z, who will be the main player of the market in the future.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.8
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• pp.456-471
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• 2019

Consumers' growing interest in the environment has recently led them to recognize the importance of their dietary life and sustainable consumption. Thus, there is an increasing necessity to identify consumers' response on the relationship between the consumption of functional food and their interest in helping environment. This research was conducted to analyze consumers' behaviors as related to Spirulina, an eco-friendly functional food brand, by subdividing markets according to consumers' food lifestyle. The results showed that consumers were categorized into 3 types (high involvement in diet, pursuit of safety in diet, and pursuit of convenience in diet), and there was a significant difference in the consumption behaviors of the functional food according to the 3 types. Their positive attitude towards functional food and interest in the environment led to changes of their actual purchasing behavior by increased purchase of Spirulina. Also, consumers who displayed high environmental involvement showed a more favorable attitude towards functional food. Therefore, to expand the market of eco-friendly functional food, it is necessary to subdivide the market and target the consumers who are highly involved with protecting the environment, and to execute marketing strategies for eco-friendly products, in order to increase the consumers' awareness about eco-friendly functional food.

• Therapeutic Science for Rehabilitation
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• v.12 no.4
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• pp.81-96
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• 2023

Objective : This study aimed to examine the association between the structural and functional aspects of social networks and health-promoting behaviors in community-dwelling older adults. Methods : Social networks based on structural and functional aspects and health-promoting behaviors by lifestyle were measured in 226 community-dwelling adults aged 65 years and over. To analyze the collected data, an independent t-test, one-way ANOVA, Pearson's correlation analysis, and hierarchical regression were performed. Results : The network size was the highest in the friend network, and the frequency of contact and social support was the highest in the non-living family network. Health-promoting behaviors were highest for activities of daily living and lowest for productive and social activities. All subfactors of social networks showed significant positive correlations with health-promoting behaviors. Hierarchical regression showed social support from neighbors as the variable with a significant effect on health-promoting behaviors; gender and depression were also influencing factors, and this model showed 37% explanatory power. Conclusion : To promote healthy behaviors of older adultsin the community, the development of health promotion programs and related policies considering social networks centering on social support from neighbors is required.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.6
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• pp.548-556
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• 2019

The purpose of this study is to analyze the impact of dietary lifestyles and demographic characteristics on the Brand image of restaurants with Nutritional labeling to provide basic marketing data for establishing differentiated Brand image strategies for restaurant businesses. To that end, the SPSS21.0 (ver.) program, frequency analysis, descriptive statistics, factor analysis, reliability analysis, correlation analysis, and multiple linear regression analysis were conducted to verify the hypothesis. As a result, the Brand image of restaurants with Nutritional labeling improved as the metropolitan area sought safety, non-capital area sought taste, males sought health, and females sought safety. In terms of age, it was analyzed that as more people in their 20s sought taste, those their 30s and 40s sought safety, and both married and unmarried people sought safety, the Brand image of restaurants with Nutritional labeling improved. In other words, it could be seen that people with Dietary lifestyles who pursued health and safety had positive images of restaurants with Nutritional labeling regardless of residential area, age, gender, marital status, or whether they had children.