• Journal of Digital Convergence
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• v.16 no.2
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• pp.93-102
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• 2018

This study suggests external knowledge search as a way of creating knowledge and efforts for reaching out to the innovation and examines the relationship between innovation speed and the breadth and depth of external knowledge search. As a part of efforts to overcome the limitations of the routines of external knowledge search in the domestic market, the efforts of a firm to enter the foreign market have been examined with a moderate effect. Although previous research focused on exploration of external knowledge that is mostly effected in single country or similar industry, this study expands it by introducing the concept of market expansion and empirically inspect the interaction effect. 818 valid samples used in this study are based on the innovation survey published by STEPI and empirical results are as follows. First, the breadth and depth of external knowledge search have a positive impact on innovation speed. Second, export performance as the effect of expanding the market has a moderating effect on the speed of innovation. Third, younger companies prefer various networks while older companies prefer depth networks in order to increase the speed.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.163-170
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• 2017

The purposes of this study is to examine the effect of fitness among entrepreneurship, dynamic capabilities and innovation activities on business performance. A survey was conducted and analyzed on small & medium manufacturing companies in Korea with the following result of the study. First, the fitness of entrepreneurship and dynamic capabilities, the fitness of dynamic capabilities and innovation activities, the fitness of entrepreneurship and innovation activities have a significant effect on business performance respectively. Second, the fitness of all the three variables also has a significant positive effect on the performance. Additional path analysis shows that dynamic capabilities and innovation activities have mediating roles between entrepreneurship and business performance. The results imply that not only each of the entrepreneurship, dynamic capabilities, and innovation activities has a positive effect on business performance but also the three factors in harmony have a synergic positive effect on the business performance.

• Journal of Digital Convergence
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• v.18 no.10
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• pp.195-206
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• 2020

This study aims to analyze the effect of consumer characteristics such as consumer innovativeness on using popular social media in Korea. Social media usage is estimated by probit and multinomial probit model with user characteristics using Korea media panel data of 2019. According to the analysis, users with hedonoc innovativeness are likely to use social media, while users with cognitive innovativeness are not likely to use it. Regarding individual social media usage, functional innovativeness increases the probability of using Kakaostory, and hedonic innovativeness increases the likelihood of using Instagram. However, cognitive innovativeness decreases the probability of using Kakaosotry and Naver Band. This study gives insights into finding out specific social media for marketing certain products with innovativeness. In future research, it may be worthwhile to analyze under the assumption that a social media user is using several social media simultaneously.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.117-125
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• 2017

The purpose of this study is to investigate the actual effect of government R&D support and regulation as a policy on technology innovation of SMEs. Because the previous studies did not consider the endogeneity of R&D support and made inconsistent conclusions in the case of regulation, the empirical research was conducted by logistic, negative binomial regression and 2SLS analysis for 1,223 SMEs. The analysis results show that government support has the effect for technology innovation even considering the endogeneity of government R&D support, and government regulation has a positive effect on technology innovation which supports Porter's theory. These results imply that government R&D support is important in inducing technology innovation because of the vulnerability of SMEs technology development environment and government should foster SMEs technology innovation through appropriate regulation policies rather than unconditional deregulation.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.103-118
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• 2021

The purpose of this study is to verify the effect of transformational leadership on innovative behavior and the mediating effect of learning agility and organizational commitment. We selected 271 practitioners from China's software industry. The results show that transformational leadership has a positive correlation with innovative behavior, learning agility and organizational commitment play a partial mediating role between transformational leadership and innovative actions. Therefore, this study presents the necessity of transformational leadership development and learning and immersion programs in the innovation behavior of the Chinese software industry.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.151-165
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• 2021

The purpose of this research is to explore the impact of managers' leadership on organizational innovation behavior in Star-Rated hotels. 244 valid Chongqing hotels' questionnaires were obtained. Through SPSS 23.0, the model structure was verified between the four variables. The results as below. First, transformational, transactional leadership has a positive impact on organizational innovation behavior. Second, transformational, transactional leadership has a significant effect on empowerment. Third, empowerment has a positive impact on organizational innovation behavior. Lastly, empowerment plays a mediation effect between transformational, transactional leadership, and organizational innovation behavior. In conclusion, managers can contribute to organizational innovation behavior by improving the abilities of leadership.

• Journal of Venture Innovation
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• v.3 no.1
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• pp.101-115
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• 2020

In the era of the 4th Industrial Revolution customers living began to come out, not inside the purchase funnel. Due to the diversity of product selection and the increase in digital channels, the way customers search for information and purchase it is changing innovatively. So, the customer journey in the digital age is much more complicated than the traditional funnel model suggests. Unlike many previous studies, this study was conducted for 1,200 customers in four product groups of fashion, automobile, cosmetics, and online shopping malls. As a result of the study, we investigated how digital self-efficacy plays a role in purchasing in a series of processes in which digital experience affects customer satisfaction and finally affects purchase. As a theoretical implication, as a result of introducing and testing digital self efficacy as moderated mediation effect. the digital self-efficacy between customer satisfaction and customer loyalty were determined to play a moderated mediation effect role. As a practical implication, it was necessary to actively utilize digital marketing for customers with high digital self-efficacy, but it was suggested that customers with low digital self-efficacy need to be careful about digital marketing fatigue.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.51-67
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• 2011

This research looks at the innovative product characteristics, environmental properties, and personal attitudes as antecedents of consumer's perceived usefulness and easiness of product usage. And the attitudes toward digital convergence products and its acceptability as consequences. The results indicate that relative advantage, expectation for better product, the social influence, mass communications, and attitudes toward the new technology, significantly influence the perceived usefulness. The current research revealed that perceived usefulness is more influential over perceived easiness on the formation of positive attitude toward the product. The users of digital convergence products put more weight on the availability of the product functions rather than easiness of use.

• Journal of Digital Convergence
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• v.11 no.8
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• pp.175-182
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• 2013

These days, Supply chain integration is considered an important process of companies. It is an particular issue in traditional environment changes in the supply chain competition. The results of this study showed that Organization capability, strategic capability in innovation capabilities had a positive impact on information integration and strategic integration in supply chain external integration which influenced management performance in a positive direction.

• 한국디지털정책학회:학술대회논문집
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• 2006.12a
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• pp.1-10
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• 2006

본 논문에서는 지역균형발전의 중요성과 지역균형발전의 목표 및 정책방안을 알아보고 지역균형 발전정책 추진에 따른 갈등해소의 장애요인과 갈등 해소방안에서 장애요인을 분석하면 지역균형발전 및 지역경제 활성화를 위한 새로운 전략방향을 모색하고, 지역경제 활성화를 위해서는 지역중심으로의 관점의 전환과 새로운 발전전략 설계와 실행의 지속적 추진이 필요하다 갈등해소의 장애요인으로 권위주의 문화의 전통, 당위론적 사고방식, 교육방식에 있어 우열의식이나 흑백논리 사고와 민주적 훈련 및 자율의식의 결어 되어 있다. 이러한 장애 요인을 해소하기위해 지방경영의 효율화를 위하여 지방 재정확충을 위한 적극적인 정책 제안이 필요하고 지자체간의 협의회 및 중앙정부의 분쟁조정위원회의 법적 구속력과 권한을 강화할 필요가 있으며, 규제완화와 함께 지자체간 경쟁을 유발하고 합리적인 수익자 부담원칙을 적용하는 것이 바람직한 방안임을 알 수 있다.