• Journal of the Korea Institute of Information Security & Cryptology
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• v.26 no.2
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• pp.501-522
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• 2016

In the digital era, information is a source of value creation. However, the growing importance of knowledge and information also increases risks and threats. When information is leaked, full recovery is difficult, and additional spreading of risk is high because it is easy to accomplish. Especially personal information is the main target due to its availability. Although individuals normally have to consent to the use of their personal information, they often do not know the use of their information. In such a difficult situation, one must exercise self-determination and privacy. Therefore, the goal of this study is to development a privacy literacy level measurement model for the proper exercise of the right to informational self-determination. It will be presented with the concept of privacy literacy index in order to determine the level of knowledge and understanding and practical application skills for individual. Through the index, we going to enhance the selection ability of information subject, and to promote the judgement and the determination capability for the protection and utilization of personal information.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2021.10a
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• pp.246-248
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• 2021

Recently data has been transformed into a data economy and society that acts as a catalyst for the development of all industries and the creation of new value, and COVID-19 is accelerating digital transformation. In the upcoming intelligent Internet of Things era, the availability of decentralized systems such as blockchain and mixnet is emerging to solve the security problems of centralized systems that makes it difficult to utilize data safely and efficiently. Blockchain manages data in a transparent and decentralized manner and guarantees the reliability and integrity of the data through agreements between participants, but the transparency of the data threatens the privacy of users. On the other hand, mixed net technology for protecting privacy protects privacy in distributed networks, but due to inefficient power consumption efficiency and processing speed issues, low cost, light weight, low power consumption Internet Hard to use. In this paper, we analyze the limitations of conventional mixed-net technology and propose a mixed-net technology method for low power consumption, high speed, and the Internet of things.

• Journal of Digital Convergence
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• v.10 no.3
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• pp.13-21
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• 2012

The main purpose of this study is to find out how perceived risk elements influence to customer's perceived value and repurchase intention in the electronic commerce environment. To achieve the goal, we set 6 sub-dimension - privacy risk, social risk, time lose risk, economic risk, psychological risk, and performance risk - based on comprehensive consideration of related studies, and established a research model included 2 factors such as perceived value and repurchase intention to measure performance in internet shopping malls. From 174 customers of the electronic commerce shopping malls survey data have been collected and analyzed based on the covariance structural model method. Firstly, four perceived risk characteristics of privacy risk, economic risk, psychological risk, and performance risk are significant effect on perceived value. Secondly, perceived value is very significantly related to repurchase intention in electronic commerce shopping malls. Consequently, we discussed the strategies to create perceived value and repurchase intention in electronic commerce environment. Also, we suggested the implications and further research directions.

• Journal of Digital Convergence
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• v.10 no.2
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• pp.141-146
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• 2012

U-healthcare, which grafted advanced IT technology onto medical technology, is in the limelight because it can provide medical services at anytime and anywhere. U-healthcare system applied RFID technology for Implantable Medical Device (IMD), but patient's biometric information can be easily exposed to third parties. In this article, RFID-based U-healthcare authentication protocol is proposed to prevent illegal usage for personal biometric information exposed to the third patty. The proposed protocol guarantees patients' biometric information integrity as compounding random numbers between administrators and hospital/clinic managers, and uses continuous number SEQ and time stamp T to synchronize IMD/administrators and administrators/hospital managers. Also, to protect user's privacy from the third party, patients' biometric information can be safely guarded by managing patients' security identifiers by administrators.

• Journal of Digital Convergence
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• v.16 no.9
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• pp.159-172
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• 2018

This study searched and analyzed online tracking technologies. It tried to understand what to consider when establishing policies related to online tracking. Online tracking technologies were classified into 'general cookies', 'super cookies', 'fingerprinting', 'device ID tracking' and 'cross-device tracking'. Political considerations should include the layers of online tracking, the subjects of tracking technology, purpose of use, duration and storage format of information, and development of technology. The implications of this study are as follows: first, policy makers and industry should be aware that the degree of risk perceived by users may vary according to the characteristics of online tracking technology. Secondly, it is necessary to understand factors that affect the classification of online tracking technology. Finally, in the industry, preemptive measures such as building an integrated privacy system are needed to relieve anxiety of users and to build trust.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.13-22
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• 2014

The right to be forgotten is a world-wide issue after the decision of the European Court of Justice which accepted that right. This essay discusses about the guide lines for protecting the right to delete, a category of the right to be forgotten. I classified those guide lines as follows : (1) sensitiveness of the personal information, (2) offensiveness to reasonable and ordinary people, (3) intention of writing the article, (4) value of historical record, (5) importance of privacy comparing with right to know with time flow, (6) public figure, (7) article based on fact or opinion. To effectively protect right to be forgotten and delete, we have to consider Privacy Impact Assessment, using blind system, unification of multiple institutions, and reforming press arbitration system.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.183-191
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• 2017

This study tries to explain the relationships among omni-channel service characteristics, utilitarian/hedonic shopping value, and reuse intention. We derive instant connectivity, localization, consistency, integration, privacy risk as omni-channel service characteristics from previous studies and collect data from 190 omni-channel service users. The major findings are as follows. First, localization, consistency, and privacy risk have a significant effect on utilitarian shopping value but no significant effect on hedonic shopping value. Second, instant connectivity and integration have a positive effect on both utilitarian and hedonic value. Third, utilitarian and hedonic shopping value have a positive effect on reuse intention. This study extends the scope of omni-channel consumer behaviors by focusing on multi-dimensionality of shopping value. The results of this research can provide useful implications for practitioners to build successful strategies on omni-channel service.

• Journal of Digital Contents Society
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• v.7 no.2
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• pp.75-82
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• 2006

Ubiquitous Computing is an agriculture revolution, the Industrial Revolution, the fourth revolution to equal an information revolution are Ubiquitous Computing. Historic agriculture was revolutionary, but the Industrial Revolution was a revolution of the physics space that was a base of a mankind civilization, and the information revolution that Cyber Space saw a prime while world wide web service was expanded was a revolution of cyber space. Be charmed with this, and, as for the Ubiquitous Computing revolution, it is achieved a physics space and an intelligent union of cyber space in the space where an off-line space was integrated with compunction on-line. It is combined with a life space naturally, and Ubiquitous creates a new integrated space. The space is the opportunity space that is limitless as soon as it is the unknown world that mankind was not able to experience yet. This paper checks the present situation of currently proceeding Ubiquitous computing technology(RFID, CCTV) in augmented reality environment. Also, The main purpose of this paper is to analyze the concepts analysis of privacy, personal information, and electronic surveillance in augmented reality environment. Thus this paper treated the analysis of case, technological issue, problem and solution and so on.

• Journal of Digital Convergence
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• v.14 no.6
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• pp.405-413
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• 2016

To solve various problems of the Internet as well as to enhance network performance, various future Internet architectures utilize cached data in network nodes or in proxy servers. Named-data networking (NDN), one of future Internet architectures, implements in-network data caching functionality, and then responds itself to request messages. However, it can cause users' privacy invasion that the publisher of data can not engage in the sharing/using process of the data anymore after the data was cached in-network. So NDN implements both encryption-based access control and group access control. But, since such access control schemes need to exchange additional messages in order to search for a proper access control list and keys, it causes inefficiency. This paper surveys the access control schemes of NDN, and then proposes an improved scheme.

• Journal of Digital Contents Society
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• v.18 no.5
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• pp.957-967
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• 2017

In this study, factor, is focused on user's psychology and SNS using style, of intention to use SNS continuously being affeted to who want to stop using SNS. This study utilized the foundational frame of PCM and TAM2 and indepednent variable and Mediating variable were based on previous research. I used statistical programs such as AMOS 18.0 and SPSS 18.0 to verify the practical examination of the hypothesis of this study and the questionnaire was distributed to the public and IT students who once used SNS, and made the 443 questionnaires to analyze on final except missing values and insincere responses. The result of study was that intention to use SNS continuously are affected by positive and negative psychological factors and will be helpful to provide a service plan for SNS and establish for marketing strategy.