• Industry Promotion Research
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• v.9 no.3
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• pp.129-138
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• 2024

This study investigates the impact of Generation Z's consumer characteristics on the E-commerce industry using data from 60 respondents through an online survey. Generation Z, accustomed to the digital environment and quickly adopting new technologies, is noted as a strong consumer group. The study results indicate that value-driven and digital-friendly consumption significantly impact E-commerce usage. This suggests that E-commerce companies should enhance the digital experience and emphasize social responsibility and ethical values in their marketing strategies. These findings provide foundational data for effectively analyzing and responding to Generation Z's consumer characteristics in the E-commerce market.

• Proceedings of the Korean Society of Broadcast Engineers Conference
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• 2009.11a
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• pp.387-390
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• 2009

최근 한국정보통신기술협회(TTA)에서는 지상파 DMB(Digital Multimedia Broadcasting) ECG(Electronic Content Guide) XML(eXtensible Markup Language) 표준의 제정 및 개정 작업을 완료하였다. 지상파 DMB ECG XML 표준은 종래의 DMB EPG(Electronic Program Guide) 표준에서 제공되었던 서비스를 기능적으로 수용하면서 프로그램내의 특정 세그먼트 단위까지 검색 및 브라우징을 통하여 원하는 콘텐트를 보다 효율적으로 접근, 소비 및 저장이 가능하도록 하는 향상된 서비스를 제공하도록 정의하였다. 또한, 단일 포맷에서 모든 DMB 콘텐트 내용들을 결합하는 DMB AF(ISO/IEC 23000-9:2008; DMB Application Format) 파일 포맷을 포함하고 있다. 한국전자통신연구원에서는 이러한 지상파 DMB ECG XML 표준 및 서비스의 유효성 검증을 위해 메타데이터의 저작 단계에서 전송 및 단말에 이르는 맞춤시청형 방송 시스템을 개발하였다. 이러한 일련의 과정에서 DMB ECG 메타데이터는 맞춤시청형 서비스 제공을 위해 전달되는 핵심 요소로써, 디지털방송 콘텐트에 대한 상세 정보의 기술을 위해 새로운 메타데이터를 생성하거나 기존에 생성된 메타데이터를 재편집하는 과정을 효과적으로 수행하기 위한 메타데이터 저작도구가 필수적으로 필요하다. 본 논문은 사용자 친화적인 DMB ECG 메타데이터 및 DMB AF 저작도구의 개발에 대해 기술한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.12
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• pp.3848-3855
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• 2009

Many social and environmental changes emerged by the increasing of the number of the aged to entrance the aged society. This study explored the current supply status on Contents Technology R&D(research and development) of CT ministries and market policies(senior friendly industry) targeting to elderly consumers and the needs and demand of elderly generation to knowledge information technology. In, 2008, Ministries announced the sixth category of CT R&D's fundamental planning. The 'public culture service' to elderly and handicapped person is one of CT R&D category. This study investigated the information technology participation(internet participation rate, blog and internet cafe commitment) and contents technology to the elderly. The research indicated the desired needs of elderly consumers are creativity contents, emotional & experience and communication needs. These three factors of CT R&D to elderly consumers meets the needs non-game factors such as health, economic stability and information seeking in entertainment game.

• Archives of design research
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• v.11 no.3
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• pp.165-174
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• 1998

A development of the Digital Media through media convergency is creating various contents business. Basically, contentware can be explained as something watching, listening or enjoying. It has been developing to tie a moving image with a sound and a game; something that was in the entertainment business in the past. The good way to get an insight on effectiveness of the multimedia contentware would be though the understanding of the change of communication style in digital medium. Thus, this paper covers the effectiveness problems in the semantic level rather than the accuracy and efficiency in the syntactic level in the digital media mediated communication. As the trends of the media cornsumption is moving toward more an interesting way, it is essential to build up commoness in terms of sympathy between a contentware and user. So this paper introduces the concept of commom fields of experience through the fundamentals of the phatic communication as a way to architect the multimedia content effectively.

• Journal of Science of Art and Design
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• v.12
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• pp.5-41
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• 2007

As public attention on Well-being culture increases, it is now considered to be a new trend of modern society. The purpose of this study is to publicize the necessity of design products which are advanced in quality and encourage the use of it. The researcher judged that study on design of lighting product to adopt well-being trend is in preliminary level and aims to research on the tendency of well-bing trend and lighting design which the consumer of this age is demanding. As the result of changes in modern consumption trend, design is considered to be a factor of capricious cultural phenomenon. In addition to this, as high technology such as ubiquitous develops with the degitalisation and informatization, the consumer are paying attention to dynamic products rather than static products or products which respond to external stimulus. Products which adopt well-being trend pursuing nature friendly life are particularly preferred It means that not only the basic function of products but also design which satisfy the five sense is required. Modern consumers use products in various way. However, the pro-environmental and human-centered tendency is tried only in very limited area and general study on this matter is extremely rare. This study analyzes the factors which intercepts the adoption of well-being trend to lighting products and seeks for an alternative to solve the problem. Interaction design with well-being trend was adopted to lighting design and the result presented that there is a possibility to differentiate existing lighting design by adding interaction design to the existing lighting design. Therefore, the need for further study on this matter is presented.

• Journal of the Korea Convergence Society
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• v.10 no.6
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• pp.157-164
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• 2019

This research examines how IoT makes a significant contribution to the innovation of media firms. The media firms will be able to find new reveue sources and strengthen firms' competence through innovating product, process and business model. While IoT increases the experience of interactivity and immersion for consumption, it improves the way ads are exposed and its impact is measured, leading to revenue increase. For these benefits fulfilled, innovation friendly media eco-system must be established. It is the most critical that media firms should change skeptical attitude toward IoT's potential and actively invest it to employ IoT. The government should create regulatory framework to best utilize the innovative advantages of IoT.