• Journal of Digital Convergence
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• v.9 no.6
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• pp.217-229
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• 2011

Conventional IT device has been evolving into smart device based on more powerful computing, the adoption of platforms, and next generation networking. There are not many empirical studies with regard to the early adoption stage of smart IT technology devices. This paper aims to investigate intention to use smart device based an extended technology acceptance model (TAM) with flow empirically. We get the results that there are positive influences among multidimensional user characteristics and flow, perceived usefulness and the intention to use. According to this results, companies which want to dominate the market in advance should understand the characteristics of potential consumers in developing marketing strategies and contents.

• Journal of Digital Convergence
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• v.10 no.4
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• pp.173-179
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• 2012

In this study, gieopjung S corporations around the country the customer's perceived image of S corporations and relationships affect the relationship between commitment and see it through the marketing strategy was to become the foundation of the relationship of the findings customers commitment to S corporations used to think showed significantly affect impartiality. Growth of corporate commitment to the relationship between S corporations also affect to some extent because of the image rather than just winning and how much that technology can be seen to affect the Saints. In addition, does not affect the reliability of several factors, innovation, enterprise-wide chief executive officer, and so on image based on careful consideration of a more customer-oriented company with a reliable image of the future must be concerned with is improving.

• Journal of Digital Convergence
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• v.12 no.11
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• pp.71-79
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• 2014

Recently the use of smart phone is getting popular not only for adult but also for adolescents. The purpose of this study is to examine how psychological independent variables affect purchase intention of Korean and Chinese adolescents. The psychological variables in the study include showoff, face sensitivity, and a sense of alienation. The findings showed that psychological variables were significant to explain purchase intention both in Korean and Chinese adolescents. Such results can provide a practical contribution of planning marketing strategy both in Korea and China markets.

• Journal of Digital Convergence
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• v.13 no.1
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• pp.463-468
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• 2015

A study on how a launcher as smart phone application was utilized as brand communication by deriving a characteristic element that could be changed into an extended function which carried out brand communication function going beyond the basic function of launcher pre-installed for the purpose of UI differentiation according to each device brand. In the results of analyzing the items and features of brand communication shown in each detailed item after classifying properties of launcher components into that of home component and personalization function element, (1) brand image identity element and (2) service marketing commitment element was derived.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.441-446
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• 2013

It is expected to change for convergence robotic services according to emergence new communication technologies and cloud computing, etc. Robot industry is evaluated the biggest filed that is possibility to convergence of new IT technology. This paper presents a design framework for robot industry business model on cloud services through the cloud computing and environment of robot industry, features and provide valuable of cloud-based robot service, analysis of customer needs and value chain in the market in an aging society. In addition, we describe the evolution path of the proposed business model in terms of technology development and market. This study is expected to help that cloud and robot services companies when establishing new service model development and marketing strategy.

• Journal of Digital Convergence
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• v.11 no.10
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• pp.445-451
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• 2013

Cyber terrorism has lately aimed at major domestic financial institutions and broadcasters. A large number of PCs have been infected, so normal service is difficult. As a result, the monetary damage was reported to be very high. It is important to recognize the importance of big data. But security and privacy efforts for big data is at a relatively low level, therefore the marketing offort is very active. This study concerns the analysis of Big Data industry and Big data security threats that are intelligent and the changes in defense technology. Big data, security countermeasures for the future are also presented.

• Journal of Digital Convergence
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• v.17 no.12
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• pp.481-488
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• 2019

A change request in design education is a phenomenon manifested by changes in the value of the industry and market demands. Changes in external requirements and internal values that affect the design industry today are shifting from consumer-centered design to stakeholder-centered design. At the center of these changes, design education should be transformed into an educational mechanism that conforms to the characteristics of each field and design specialization should coincide with the direction of the capitalist market. Design specialization must realize the policy of education in economic value first, and should be changed to a design process that enhances rationality and efficiency from the previous apprenticeship education.

• Journal of Digital Convergence
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• v.19 no.5
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• pp.41-46
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• 2021

This study, centered on mobile phone purchasers, verifies the effect of AR technology's convenience in consumer mobile shopping on consumers' intentions by focusing on the regulation effect of purchase satisfaction. According to the results of the hypothesis of SPSS, convenience has a positive (+) effect on both purchase intent and purchase satisfaction, and purchasing satisfaction plays a partial regulatory role between convenience and purchase intention. The results of this study are expected to provide users with various information using AR technology quickly and accurately in mobile shopping, thereby enhancing consumers' trust, providing pleasure, causing users to purchase intention, and realizing the untapped marketing effect more specifically.

• Journal of Industrial Convergence
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• v.20 no.1
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• pp.23-33
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• 2022

The study was conducted to develop an implementation model for digital transformation (DX) of manufacturing companies. To this end, previous studies on the process of management innovation and digital transformation were reviewed. The DX process model was derived based on the NEBIC theory and innovation theory applied in the innovation process of the Internet business. In addition, a research model including the factors of the will of the top management class (TMT) was constructed and confirmed through empirical data. The research hypothesis were verified based on data collected from members of mid-sized manufacturing companies promoting digital transformation. Through regression analysis, the influence relationship of each stage of the research model (technical knowledge, TK → opportunity perception, OR → performace expectation, PE and → Intention to execute, IE) was confirmed. Hierarchical regression analysis was conducted to understand the mediating effect of the members' perception of the top management's willingness to promote DX in the process. As a result of checking the Sobel test, it was confirmed that the management's perception of DX promotion partially mediated the relationship at each stage. This study is meaningful in that it presented a model applicable to the digital transformation of the mid-sized manufacturing industry. It is also valuable in providing an empirical basis for innovative research and NEBIC expansion. Longitudinal studies are required to overcome the limitations of empirical data for process models with dynamic characteristics whereas extended empirical studies are required in various fields other than manufacturing to generalize research results.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.411-422
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• 2022

The purpose of this study was to identify factors that affect the characteristics and intentions of the elderly to use digital wealth management services. The subjects of this study were 312 elderly people over 50 years old. Based on the Value-based Adoption Model(VAM), the research model added price value, social influence, and perceived risk as research variables. As a result of empirical analysis, it was found that usefulness, enjoyment, price value, and social influence all had a significant positive (+) effect on perceived value. It was found that technicality had a significant negative (-) effect. On the other hand, no significant effect relationship was tested on perceived risk. The perceived value had a significant positive (+) effect on the intention to use. This study was meaningful in the academic research that it applied a research model that reflected the characteristics of the elderly who were not treated as mainstream in the technology acceptance model for digital wealth management services. In addition, it provided practical implications for providers' marketing strategies and government/public institution policy establishment to increase the use of digital wealth management services for the elderly.