• Digital Contents
• /
• no.3 s.94
• /
• pp.68-75
• /
• 2001

최근들어 기업들은 경영에 있어 다양한 기법들을 시도하고 있다. 더불어 마케팅 분야에 있어서는 CRM이 기업경영에 다양한 방법으로 적용되고 있다. 지난해에 이어 CRM에 대한 것들을 집중적으로 분석해 보고자 한다. 이글의 필자는 삼성카드 전략정보팀의 박성수 과정이 CRM을 경영에 적용하면서 이론 및 실제의 다양한 노하우를 중심으로 전개를 해 나갈 것이다.

• Journal of Industrial Convergence
• /
• v.5 no.1
• /
• pp.87-102
• /
• 2007

This paper presented here is generally the managerial prescriptions that they will apply to the majority of downsizing organizations most of the time. Each situation has its idiosyncrasies, so the architects of the dismissal will need to evaluate carefully the appropriateness of the various recommendations to their particular circumstances.

• Journal of Industrial Convergence
• /
• v.7 no.2
• /
• pp.45-57
• /
• 2009

I first present a set of features for distinguishing group learning from other concepts. I then develop a framework for understanding group learning that focuses on learning's basic processes at the group level of analysis: sharing.

• Journal of Digital Convergence
• /
• v.17 no.4
• /
• pp.107-114
• /
• 2019

This study analyzes the effect of the accuracy of future management performance, which managers voluntarily announce in the previous year's disclosure, on managers compensation. In the case of a company that disclosed the bad news in the previous year, the ability to predict uncertain future will be more important, and expects executives with better predictability to receive more compensation. The results of this study show that there is a significant negative(-) relationship between the accuracy of the manager's earnings forecast and the performance - compensation of the firms that disclosed the bad news in the previous year. The accuracy of the manager's disclosure is important, and it is confirmed that the manager's compensation increases as the incentive of the manager's effort to reduce future uncertainty. The results of this study are as follows: there is a positive relationship between the managerial performance and the managerial competence of managers. It is important to note that there is a difference and that we have identified additional determinants of the manager compensation contract.

• Digital Contents
• /
• no.9 s.160
• /
• pp.52-56
• /
• 2006

최근 국내 서점가에서 경영문학이 종종 베스트셀러에 오르며 독자들에게 큰반향을 불러일으키고 있다. 재미있는 것은 이러한 경영문학이라고 명명할 만한 글들을 주의 깊게 들여다보면 각각 서로 다른 이야기를 전달하고 있지만 나름대로 특정한 이야기패턴을 공유하고 있다는 사실을 발견할 수 있다.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2006.05a
• /
• pp.776-789
• /
• 2006

• Proceedings of the Korea Association of Information Systems Conference
• /
• 2000.11a
• /
• pp.13-21
• /
• 2000

본 연구는 대구, 경북 소재 전문대학의 경영정보학관련 학과의 현황과 교과과정을 분석하였다.

• Digital Contents
• /
• no.12 s.79
• /
• pp.10-14
• /
• 1999

급변하는 인터넷 트랜드에 대처하는 전략 및 전술은 마치 전쟁에서 승패를 좌우하는 열쇠와 같다. 따라서 이 글에서는 '인터넷 창업에서 성공까지'를 비즈니스 현실에 입각한 경영전략에 대해 소개하고자 한다. 우선 인터넷 비즈니스의 출발점인 도메인 전략에 대해 살펴본다.

• Journal of Digital Convergence
• /
• v.20 no.5
• /
• pp.23-29
• /
• 2022

Digital services improve existing ways of purchasing contracts. In this study, we empirically analyzed the effects of individual technology readiness (optimism, innovation, inconvenience, anxiety) on the acceptance intention of cloud computing technology for users with relatively high understanding of cloud service. Also, the effect of technology readiness on acceptance intention was verified by the mediating effect of digital conversion. As a result, optimism and innovation had a positive effect on digital conversion, and discomfort and anxiety had a negative effect on digital conversion. And although the partial mediating effect of digital conversion was verified in the relationship between optimism, anxiety and acceptance intention, it was verified that there was no mediating effect of digital conversion in the relationship between innovation, discomfort and acceptance intention. Through these results, the practical implications and future research directions of cloud services were presented to companies.

• Journal of Digital Convergence
• /
• v.10 no.2
• /
• pp.133-140
• /
• 2012

This research has logically investigated and practically analyzed whether a firm's management ethics affect the firm's performance. The proxy measure of management of ethics is the KEJI Index score, the companies assessed with the KEJI, which is published over 6 years from 2004 to 2009 by the Economic Justice Institutein Korea. According to the analysis results, firstly, management of ethics has a positive effect on the ROA firm performance, which supports the existing research results on that the firms that better manage ethics have a better economic performance. Secondly, we found interaction effects of corporate governance on the relationship between management of ethics and firm's performance. One can say that these results bring a new theoretic perspective academically on the reputation effect through management of ethics, and how it affects the firm's performance. Also in practice, the results show not only how the management of ethics is done just for a social flow in enforcing the management of ethics, but also that it is important to make amendments according to the management of ethics by recognizing it's importance and influence on increasing the firm's performance.