• Archives of design research
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• v.20
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• pp.135-144
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• 1997

Italian industrial design influences strong impression worldwidely by their identity of free style, unique and artistic character, and get a very important status in aspect of the history of design and economy. Also, italy has many common feature with Korea in the geographic back- ground, character of history, culture, and nationality that is well-oriented by emotion, and it seems to be formed a valuable study. This study is based on the book 'Italian Design Through Generations' by kazuko Sato and tried to examine the character of Italian design by searching history, exam- ples, representative designers and enterprises of Italy, and to draw some lesson from it for establishiment identity of Korean design by reflecting to the origin character of Korea. Also, this study aims to inspect change of the civilization paradigm which is entering new aspect, and to suggest an ablity of our origin character and direction of the development.

• Archives of design research
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• v.20 no.1 s.69
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• pp.243-252
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• 2007

Nowadays, technological differences between companies have decreased and products launched show more resemblance to each other. As an alternative plan companies started developing brands. The excellence in quality of a product from a company could be easily copied, but the formless value, brand, cannot be imitated easily. More importantly, in the globally competing generation the brand provides distinctiveness and gives a solution to the relationship between consumers. Also the design image takes a big part in a company's competitiveness. The design image that represents the company reflects the brand, and it reflects the image and the philosophy of the company. And the images of each product influence the brand. Also an effective delivery of a product image would give a synergistic effect on the brand. A company could build this design identity to elevate the brand. Therefore, the identity of design image reflects the brand. Therefore a study on the area of the absence and misled identity of design image is important. This study is fixed on the idea of, development of brand to increase competitiveness, and the affiliation of design image with the identity of the brand. This study, on the basis of preceding research and theoretical background, aims to find the design identity area focusing on the product design image of the product purchased by the consumer. Firstly, we need to examine the affinity of the product image from the consumer, and analyse the direction of images to offer a solution that could advance the design identity strategy.

• Proceedings of the Korea Society of Design Studies Conference
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• 2004.10a
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• pp.240-241
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• 2004

• Archives of design research
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• v.15 no.3
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• pp.15-28
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• 2002

The purpose of this research is to identify the concrete imagery terms that characterize Korean cultural identity and to express Korean feelings and images through those words. We classified the selected imagery terms into the elements of design, the principles of design, abstraction, expression and function. As a result, new aspects of the Korean Image are as follows. 1, It recognized that the colors representing the Korean image are not only achromatic but also splendid. 2. Noble images with common images have taken up a large part of Korean traditional image. 3. Pleasant images as well as sad images should be presented as a new perspective to express Korean cultural identity. 4. Indirect image rather than direct image appears frequently, while positive/active image appears frequently. Since this image accounts for a large portion of Korean present image it cannot be overlooked as Korean traditional Image. 5. Korean traditional architecture is expressed as functional and rational. Up until now, representative imagery terms about Korean cultural identity appear to be positive and active and we know that Korean feelings and images are implying more variety to the image generally recognized at this time. Therefore, if today's various information technology, and values are compared and the continuity and changes of designs are appropriately combined above Korean cultural identity with these results, this will provide an essential direction for the development of global Korean designs.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2003.10a
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• pp.1-4
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• 2003

• Archives of design research
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• v.16 no.1
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• pp.127-136
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• 2003

Each country, each organization and individual have pursued their own identity, which require a unique design discriminated from other countries, cultures and people. As character related industries including character, cartoon, animation and CF appeared everywhere, development of character of mascot concept which can highlight individual personality has been required. This study is to meet these requirements and develop character of Korean subject as the concept of mascot or guard angel in order to develop the unique design with discriminative features from individual identity. For this, this study named it "Individual Character", analyzes the Korean traditional incantatory patterns and develops three patterns such as line art character, five-color 2D character and letter '||'&'||' picture 3D character as a form having individual character with the twelve gods of the earth through examination of materials of traditional patterns home and aborad. These three-typed characters seek strategies by types and are applied to calender, ceramic, metal, animation source, living goods and accessories. Application to commodities include line art and the products of 20 and 3D types based on re-design and add metal, paper, web and ceramic. Therefore this study finds that "Individual Character' using traditional incantatory patterns can discover the cultural identity and originality through Korean design creation and application of "Individual Character" to character industry can develop the pluralistic characters with a material and it can be extended to consumption goods.onsumption goods.

• Archives of design research
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• v.12 no.1
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• pp.39-48
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• 1999

Industrial design, as a traditional meaning, is based on the method of production by machine beginning with the Industrial Revolution. At present, the identity of design is in confusion with the development of computer and related medium technology. The new wave called 'cyber' has doubts about the hypothesis in the method of production by machine as the production method by machine had doubts about the hypothesis of the production method by handicraft long before. This thesis is a study on how computers and new media, such as virtual reality, change our environments and susceptibilities of life and design culture. The thesis is going to dismantle and reorganize the material-oriented classification based on the production method by machine through the discussion on cyberspace and culture, image. and text, virtual image and reality, and so on. Eventually this study finds out a topography and identity of the design in this changing age.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.2
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• pp.5-29
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• 2002

This study was to analyze the social identity described in the dress of the American novelist Pearl S. Buck's (1892-1973) major works. A novelist pursues varying and refined expressions in an effort to convey to readers the character' identities of his or her own creation. In particular, Pearl S, Buck was a great writer who was awarded the Novel Literature Prize, and since her work The Good Earth recorded a world-wide bestseller, she might well be called a popular novelist. She depicted well her characters' identities from divers viewpoints with her unique delicacy and realistic expressions. For this study, the following seven works which are considered to feature the dresses for character's identity well were selected out of her 85 works: The Good Earth (1931), Sons(1932), The Mother (1934), A Housed Divided (1935), The Hidden Flower (1952), Love and the Morning Calm (1953) and Letter from Peking (1957). For an analytical tool, the content analysis method was used. In order to systematically review the social identity described in the dress individuals' identity were classified into the following categories based on the identity theories: Social identity were divided into ① age identity ② sex, gender identity ③ economic identity ④ occupational identity ⑤ political identity ⑥ religious identity ⑦ kinship identity ⑧ regional identity. The characters' age identity, sex, gender identity, economic identity, occupational identity, political identity, religious identity, kinship identity, regional identity were depicted by their dresses and physical features. All in all, it is hoped that this study would provided important cues to the understanding of the other party's identity through his or her dresses in mutual relationship: It is believed that this study would be useful because they are arranged through the analysis of the dresses featured in the great writer's works using a consistent framework of analysis.

• Proceedings of the Korea Multimedia Society Conference
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• 2001.06a
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• pp.281-289
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• 2001

인터넷 환경에서 아이덴티티의 변화단계와 특성을 연구하고, 인터넷에서 독자적으로 정체성을 확립하고 있는 선진기업사례를 중심으로 심층적으로 조형을 분석하여, 인터넷을 기반으로 하는 기업에 적합한 아이덴티티 디자인 전략을 연구한다.

• The monthly packaging world
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• s.264
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• pp.100-109
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• 2015

한국패키지디자인협회는 2월 27일 그랜드앰배서더 서울호텔에서 2014 대한민국패키지디자인대전 팩스타 어워드 시상식을 진행했다. 대한민국패키지디자인대전은 한국패키지디자인 분야의 대표 단체로서 한국패키지디자인협회의 정체성을 확인하고 한국패키지디자인의 역량과 정보를 국내외에 알리는 의미있는 패키지디자인대전으로 "한국팩스타" 콘테스트전에서 "대한민국패키지디자인대전"으로 명칭이 변경된 이후, 더욱 활발하게 위상을 펼치고 있다. 이날 시상식에서는 32개 업체 73개 제품에 대해 팩스타상을 수여했다. 본 고에서는 일부 수상작을 통해 패키지디자인 컨셉과 동향을 살펴보도록 한다.