• Journal of Digital Convergence
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• 제14권7호
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• pp.397-402
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• 2016

This study discusses on the city-culture contents convergence design strategy which can be linked to the identity of the city through applying the graffiti on old-town of Dongducheon. First, the background and cultural asset of Dongducheon were researched. Second, the places revealing the identities were investigated. Third, the interviews with the college students in the city were performed. As the result, we found that using graffiti gains positive reaction as the reinforcement factor for the city identification. The exotic image made up by US military presence is evaluated as an important factor for the city identification. The Rock Festival is a representative cultural event derived by the cultural influence from the US military and is one of the crucial elements for the city identification. In this study, graffiti was proposed as the visual expression which can be harmonized with this culture and be reinforced for the city identity. Results of the study concludes with the strategy for the application of graffiti with the expectation for the improvement of city image of Dongducheon through the change of identity, urban regeneration, and making of pollution-free culture.

• Archives of design research
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• 제15권3호
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• pp.83-92
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• 2002

In the 21st century, as localization is reinterpreted as an important part of globalism and as local culture is recognized as a device to increase the competitive power, every city is trying to develop its identity and improve its image while coping with change of the international and domestic environment. Therefore, basic research was preformed to establish the city image identity of Gwangju and as a result, an ideological slogan " City of Light and Life, Gwangju" and basic factors were developed. This study aims to analyze the condition of the city, focusing on design factors that the city image is comprised of, and establishes a long-term strategy for urban environment development by considering the developmental potential of the city. and focuses on case studies for establishment of an image suitable for Gwangju. Case studies focusing on the urban environmental development were presented and the results were applied to Gwangju. From the results, further studies can be pursued according to a long-term strategy. strategy.

• Archives of design research
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• 제17권4호
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• pp.353-364
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• 2004

In this thesis, I will look into how contemporary Korean Design has changed and been alienated from tradition as well as distorted history (chapter 2, 3); point out what the problem is in finding out the cultural identity of the field of design(chapter 4); and finally, I will present a new starting point for independent discussion regarding the direction of Korean design (chapter 5). The purpose of this thesis is to present an opportunity to reconsider the numerous irrationalities caused by an industrial view of design as an outdated paradigm and a cultural identity distorted by the leading policies of the contemporary political authority. In addition, by proposing a new direction to the following discussion on Korean design, it is my desire to examine a realistic plan for cultural discourse which is essential for Korean design in an information-oriented age.

• Journal of Digital Convergence
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• 제18권1호
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• pp.277-286
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• 2020

In this study, seven middle school students in the Kumnarae local children's center in Jungnung-dong were selected to conduct visual information design lesson to cultivate local identity. Through the pre and post questionnaires of students and self-evaluation of students' outputs we will verify its effectiveness. First, in the results of the pre and post questionnaire, the learner 's level of local identity which are local affinity, local affection and local self - esteem increased. Second, local affinity shows the greatest increase. This class can be interpreted as the most effective in terms of local affinity, which is the first step in forming regional identity. Third, learners expanded both objective locality and subjective local identity based on data collection and empirical knowledge.

• Archives of design research
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• 제14권4호
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• pp.147-155
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• 2001

Graphic design plays an important role in contemporary culture. The chief social function of design is to create a visual identity. This essay focuses on the development of American graphic design and the embodiment of national identity in the twentieth century. The first chapter looks at the brief history of American graphic design. And the following chapter analyzes the example of those designers who have most obviously contributed to embodying identity in the United States. At the beginning of the twentieth century American modern design began with strong European roots. American designers added new forms and concepts to the tradition of graphic design. And their original approach to modern design gained international prominence. American design was pragmatic, intuitive, and more informal in its approach. The purpose of this essay is to inquire into the identity of American graphic design in a chronological survey.

• Journal of Communication Design
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• 제64권
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• pp.64-75
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• 2018

Luxury fashion brands, which have dominated the market of high-priced apparel, bags and shoes, are recently showing changes of stepping into the cosmetics market. The purpose of this study is to examine how luxury fashion brand identity is transferred to cosmetic brand while expanding into luxury cosmetic brand, and to analyze the plastic signs of cosmetic package design and to analyze visual identity through a semi-symbolic system. Therefore, in this study, we tried to analyze the visual semiotic analysis of the package design such as the cushion compact, the lip tint and the brand logo which appeared in the popular product line of the fashion luxury brand such as Yves Saint Laurent and Armani. As a result of the analysis, this study has identified the semantic qualities expressed by each plastic element through the visual semiotic analysis process of the cosmetic package of Yves Saint Laurent and Giorgio Armani. These traits were found to be used as visual signs to reveal the 'Classicism' identity pursued by Yves Saint Laurent and the 'Baroque' identity pursued by Armani. Based on the results of this study, this study finds that the brand identity as a fashion brand is not transferring to the visual identity of cosmetic brands in the case of Yves Saint Laurent. On the other hand, this study found that Armani uses visual communication strategies to effectively transfer the brand identity as a fashion brand to the visual identity of cosmetic brands. On these two different results, it is necessary to examine whether luxury fashion brands and also Korean fashion brands are expanding into the cosmetics market and how they can better grasp the existing brand identity and apply it to the communication strategies of cosmetics brands.

• Proceedings of the Korea Society of Design Studies Conference
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• 한국디자인학회 1998년도 가을 학술발표대회 논문집 디자인 학 연구
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• pp.38-39
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• 1998

• Proceedings of the Korea Society of Design Studies Conference
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• 한국디자인학회 2002년도 봄 학술발표회 논문집
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• pp.38-39
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• 2002

• Proceedings of the Korea Society of Design Studies Conference
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• 한국디자인학회 2002년도 봄 학술발표회 논문집
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• pp.214-215
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• 2002

• Journal of the Korean Society for Railway
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• 제5권4호
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• pp.201-208
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• 2002

This study suggests a new paradigm to build the identity of railway culture design, since it plays a critical role in enhancing competitiveness of culture and design. It is considered to be a valuable factor to improve users' satisfaction and to have a new effect on the railway industry. This study is focused on systematic study on the culture ＆ design and competitiveness for railway industry, that emphasizing on making necessary strategic scenarios accordingly. Consequently, it is going to make higher added values to secure a footing and advanced images of railway industry.