• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.42-43
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• 1999

방송매체 및 인터넷의 발달 등으로 인해 제품수명주기는 과거에 비해 극도로 짧아져 지속적인 제품개발이 이루어지지 않는다면 경쟁시장속에서의 기업생존 및 성장은 보장할 수 없게 되었다. 시간이 더해 갈수록 세분화되고, 다양해지는 소비자의 욕구와 가치척도는 상품 구매시 결정적인 역할을 하는 디자인 속성이기 때문에 많은 기업들에 의해 다양한 조사방법으로 소비자 선호 조형에 근접하기 위한 노력이 실시되고 있다.(중략)

• Archives of design research
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• v.16 no.3
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• pp.273-280
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• 2003

Priming Effect, as a part of "Contextual Effect" is the phenomenon that pre-searched product information influences consecutive product evaluation. "Priming Effect" is different from other types of "Contextual Effects" in that pre-searched information doesn't have an direct effect on product evaluation, but an indirect effect which means that pre-searched information influences interpretation of consecutive product evaluation. On the previous theoretical background, this study investigated that how visual images can influence consumer preference and product choice, introducing concept of priming effects into the design of on-line shopping malls. This experiment adopted the digital cameras as the experimental stimulus target products and designed the individual web pages by priming the attributes of price and size. In result of analysis, the difference of product preference by priming attributes was proved to be statistically significant. In this reason, suggesting the background of commercial web page can be the significant factor in choosing products, the priming effects introduced into the design can be positively employed in online advertising.mployed in online advertising.

• Environmental and Resource Economics Review
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• v.14 no.1
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• pp.1-24
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• 2005

One of the most important factors that determine the quality of a stated preference study is questionnaire design. This study introduces strategies for enhancing the rationality and testing for the validity of choice experiments(CE) using "example" choice questions that mimic the main choice questions. From the case study of WTP for reduced radon radiation exposures in the home, the study found that screening out irrational responses, 12% of the effective responses, resulted in a meaningful increase in model fit. Meanwhile the study tested for anchoring effects, as a way of confirming the divergent validity of the study, by looking at equality of models estimated for two subsamples. The overall test results were mixed. The pros and cons of the questionnaire design strategy employed are also reported.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.10a
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• pp.16-17
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• 1999

이미지는 오늘날 커뮤니케이션 행위를 지배하고 그 구성원의 사고 구조와 방식에 영향을 미친다. 이러한 현상은 TV 등 다양한 영상매체의 등장으로 가속화되었으며$^1$ 시각 커뮤니케이션이 갖는, 언어문화권을 뛰어넘는 의미의 보편성과 순간적인 의미 전달성이라는 기능적 속성으로 인해 급격히 진행되었다. (중략)

• Proceedings of the Korea Society of Design Studies Conference
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• 2005.05a
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• pp.64-65
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• 2005

• Design Convergence Study
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• v.16 no.4
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• pp.115-126
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• 2017

The intelligent product is a product in which interactive technologies are applied to an existing common product, called a mother product. This study focuses on interaction design of a hedonic intelligent product and investigates an efficient method of input control of hedonic intelligent products. The hedonic intelligent product is a product in which the hedonic attributes such as play and pleasure are added to the mother product. Utilitarian intelligent products enhance practical functions of mother products. The utilitarian intelligent product finds user behavior in the mother product to improve functional elements for a user experience design. On the other hand, hedonic intelligent products find various emotional values that impart hedonistic attributes and apply them to design. The input method studied through the case study is classified into the imitation input method and the transformation input method derived from the mother product. Based on this, two independent variables of intelligent pinwheels were designed, and its usability evaluation was conducted under the same output condition to investigate a more effective input method. As a result, the transformation input method was rated higher in originality than the imitation input method. This result implies that users had new experiences from the transformation input method, which leads to a higher intention of paying for new experiences.

• The Journal of the Korea Contents Association
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• v.2 no.2
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• pp.53-63
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• 2002

As the microelectronics technology is developed, new types d smart intelligent produce are being emerged. OSD user interface is one of the critical factor in this kind of product, especially brown goods and information devices, as it is responsible for input and output function. OSD is being treated as accompaniment to hardware in spite of its importance, and therefore is developed from only simple and separate usability testing based on performance measurement. This study propose a usability evaluation method of OSD based on subjective preference to support existing usability testing. The purpose of this analysis is to make dear what is important factor and how its preference level is from the user's viewpoint. The various attributes of OSD are clarified from user's questionaire and interview, and orthogonal array is generated with specifed factor levels. The prototypes are generated from rapid prototyping tool and tested in natural simulation environment. The preference data which collected in this usability testing is analyzed with conjoint analysis module. This usability evaluation is not the final stage in user interface design process but the early famed and circulated stage.

• Smart Media Journal
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• v.8 no.3
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• pp.70-79
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• 2019

Implementing UX design that meets user expectations has become an important variable that determines the prominence of smart home appliances. This study addresses the UX design evaluation issues in mobile application development of smart home appliances. As an experimental research subject, the UX design evaluation contents were set up for the mobile application of , the demand of which is surging recently. The purpose of the research is to explore the significance of the UX design user evaluation method in smart home applications, and to suggest how to achieve the mixing of quantitative and qualitative evaluation methods. The main findings are as follows. First, we found that user evaluation can positively impact the direction of UX design. Secondly, we found that the mixing of 'quantitative' and 'qualitative' methods works complementarily to UX design evaluation. Research implications are as follows. The UX design evaluation process can be performed efficiently as long as we distinguish between the roles of quantitative evaluation and qualitative evaluation. For example, through qualitative evaluation such as 'Honeycomb model', can be identified in terms of 'exploratory', and through qualitative evaluation such as 'in-depth user interview', can be identified in terms of 'assessment' and 'validation'.

• Journal of Korea Game Society
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• v.12 no.5
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• pp.35-42
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• 2012

Main focus of FPS game's play is securing vantage points in space based on specific theme and removing enemies. It could be more directly interacted with players' game space than other genres. This paper analyzes design patterns on FPS game of nine types consisted of three themes : past war, modern war, near future war, which is based on 10 different patterns of near future theme-oriented by Hullett and Whitehead. As an outcome, an important function of 'element of cover' was found additionally as a main pattern besides the 10 different patterns. And by analyzing its attributes, it is suggested the efficient way to use the 'cover' pattern for level-design. This result can be utilized as an empirical guideline for level-design of FPS games by theme.

• Journal of the Korea Society of Computer and Information
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• v.18 no.7
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• pp.139-148
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• 2013

With the launch of Apple iPhone, platform and contents and design characteristics were highlights of the new factors. In addition, Smartphone users have increased explosively. In this research, we aim to analyze factors affecting on repurchase intention of a Smartphone based on Technology Acceptance Model(TAM). External factors such as platform, contents and design are identified through literature review and the influences of these factors on repurchase intention are assessed. A questionnaire survey was conducted to those who lived in Busan and Gyeongnam province. This research used Smart PLS(partial least squares) to analyze the structural relationship between those factors and repurchase intention. Analytical results show that all paths except path from platform to perceived ease of use are significant. This study suggests practical and theoretical implications based on the results.