• Journal of Digital Contents Society
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• v.14 no.1
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• pp.73-80
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• 2013

The advertisement using DID(Digital Information Display) has been a huge increase in many public spaces. Many company has been advertise their products through DID in recent. In this paper, we suggest more effective advertisement system on DID for advertisers. This system can provide a floating population, operation information and other useful informations for advertisement. The advertisers can choose and buy the advertisement that they want.

• Journal of Digital Convergence
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• v.20 no.5
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• pp.559-567
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• 2022

The effect of smartphone usage motivation on application display advertising attitude and advertising avoidance was investigated. In addition, the mediating effect of advertising intrusion was confirmed. The total number of participants in the study was 309, and the data collection method used a survey method. Covariate structural analysis was conducted to investigate the causal relationship between smartphone usage motivation and advertising attitude and the mediating effect of perceived intrusion on advertising avoidance. There are five results. First, the motivation for using smartphones had a significant effect on the display advertising attitude of smartphone applications. Second, the display advertising attitude of the smartphone application had a significant effect on the advertising avoidance behavior. Third, the display advertising attitude of smart phone application had a significant effect on perceived advertising intrusion. Fourth, the perception of intrusiveness of display advertising in smartphone applications had a significant effect on advertising avoidance behavior. Finally, it was confirmed that the perceived ad intrusion has a partial mediating effect in the causal relationship of the smartphone application display advertising attitude to the ad avoidance behavior. The results of this study will contribute to suggesting strategies to reduce advertising avoidance behavior.

• Journal of the Institute of Convergence Signal Processing
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• v.12 no.1
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• pp.50-55
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• 2011

In this paper, we propose and demonstrate an effective video advertising method for on-line shopping malls. For the Internet advertising, we make a mouse with a small OLED display that can communicate with PC's Internet network. Without displaying the teasing Pop-ups on the PC's monitor, the advertising for a shopping mall is directly sent to the OLED display on the mouse. Also, the proposed method has merits of sending the advertising based on customer's preference by using IP multicasting, which the customer can select an advertising category in advance. When the customer want to buy an item on the OLED display, the detail advertising can be immediately accessed through a Web browser on PC's monitor by pushing a special button on the mouse.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.20-29
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• 2012

Recently, Digital Information Display(DID) technologies have been used to advertise the various contents such as video, image, text and etc. However most of recent DIDs are still using the traditional one directional advertising mechanism delivering the contents only to the customers. In this paper, we present the design and implementation of an App Scheduler on Android platform to effectively manage the Android Apps related to the advertisement which can attract customers' attention and reflect their ideas in the advertisement.

• Proceedings of the Korea Information Processing Society Conference
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• 2012.04a
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• pp.378-381
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• 2012

최근 들어, 정보 광고 디스플레이 (Digital Signage)는 영상 재현 및 IT 기술 발전으로 비약적 성장을 거듭하고 있다. 기업들의 마케팅이나 광고, 트레이닝 효과 및 고객 경험을 유도할 수 있는 커뮤니케이션 도구로써 공항이나 호텔, 병원 등 공공 장소에서 방송 프로그램뿐 아니라 특정한 정보를 함께 제공하는 디지털 영상 장치로써 다양하게 사용되고 있다. 현재는 기존 상업용 디지털 정보 디스플레이(DID)에 주요 기능을 제어할 수 있는 소프트웨어나 관리 플랫폼까지 종합적으로 공급하는 형태로 시장에 공급되고 있다. 현재 거의 대부분의 프로그램은 플래시를 이용하여 정보를 일방적으로 전달하는 모습을 하고 있어 사용자의 요구나 다양한 정보의 표현에 제약이 많았다. 본 논문에서는 사용자와의 쌍방향 통신을 유도를 통하여 광고의 예술성뿐 아니라 정보제공의 기능까지도 동시에 만족시킬 수 있는 은닉형 광고 디스플레이 제품 정보 표현 기법을 제안한다. 구체적으로 예로써 Histogram shifting 을 이용한 QR 코드 은닉을 통해 영상에서 사용자가 원하는 제품에 대한 QR 코드를 숨기고 표출하는 방법을 보인다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2012.10a
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• pp.870-873
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• 2012

The advertisement using DID(Digital Information Display) has been a huge increase in many public spaces. Many company has been advertise their products through DID in recent. In this paper, we suggest more effective advertisement system on DID for advertisers. This system can provide a floating population, operation information and other useful I informations for advertisement. The advertisers can choose and buy the advertisement that they want.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.253-260
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• 2012

This study were investigated to the factors affecting smart phone applications to avoid display ads. The results of this study are as follows. First, factor analysis, propensity for advertising intrusion was the result of a single factor. Also showed significant effect advertising intrusion ad avoidance tendency. Second, the smartphone motivation for the use of the results of factor analysis, seven factors were, Entertainment, information acquisition, learning/work use, multimedia use, ease of life, time leverage, respectively. Showed low levels of advertising avoidance learning/working synchronous usability and ease high motivation life. Finally a smart phone for involvement that there is no significant difference in advertising intrusion tendency appeared. High involvement group was obtaining information, entertainment, social relationships, and multimedia use, ease of living, time management motivation significantly higher than the low involvement group. The results of this study it is expected that the smartphone application smartphone users to reduce evasion of advertising practitioners to give answers to create display ads advertising.

• Proceedings of the Korean Society Of Semiconductor Equipment Technology
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• 2007.06a
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• pp.287-292
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• 2007

네이버, 야후 등의 각종 포털 사이트 및 신문, 잡지 등의 매체 사이트의 거의 모든 웹 페이지에 광고가 삽입되어 있다. 물론 구글과 같이 광고를 게재하지 않는 검색 사이트도 있기는 하지만 국내외에서 사용되는 거의 모든 포털 및 매체 사이트는 광고를 게재하여 웹 사이트의 각 페이지마다 표시하고 있다. 그러나, 유저가 어떤 정보를 검색한 후 해당 웹 페이지의 내용을 프린터로 출력할 경우 상기 웹 페이지에 삽입되어 표시되는 광고들도 같이 인쇄되는 문제가 있다. 다시 말해 실제로 유저는 검색 결과인 텍스트 정보와 그것에 관련된 이미지 정보만 인쇄되기를 원하는 경우가 대부분일 것이다. 본 논문에서는 실용트리즈의 6단계창의성을 적용하여 인터넷 웹 페이지 프린터 인쇄에 따른 광고 Filtering 방법을 설명하고 문제해결에 대한 기술적인 평가를 실시하고자 한다.

• Journal of the Korea Society of Computer and Information
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• v.12 no.6
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• pp.77-87
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• 2007

This paper sets a goal at developing an intelligent advertising system that displays only an advertisement in which interests passers by collecting their RFID information and analysing it in order to improve the defect of outdoor advertising boards which unilaterally advertise regardless of people's interest. For this purpose, we propose a RFID contents middleware which generates a meaningful event and streams an advertising content corresponding with the passers' interest after filtering and analysing the recognized RFID data. We implemented the RFID middleware with Sun Java RFID software and made an experiment by designing a RFID emulator. As a result of the experiment. we found that this system displays the advertisement according to the passers' information.

• Proceedings of the Korean Society of Computer Information Conference
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• 2016.01a
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• pp.233-234
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• 2016

본 논문에서는 컴퓨터 디스플레이를 이용한 입체 전광판 효과에 대해서 나타낸다. 기존 전광판은 하드웨어로 LED를 이용하여 실내 및 옥외 설치되어 광고 및 홍보 효과를 나타내고 있다. 본 연구에서는 LED 전광판의 한계라고 할 수 있는 점광원으로서의 확산광의 효과가 미약한 것을 소프트웨어를 이용하여 해결하고, 설치비용 및 광고 내용 수정 등 설치 이후에 변경이 손쉽지 않는 것들을 소프트웨어를 이용하여 컴퓨터 디스플레이 함으로써 다양한 컬러, 다양한 텍스트, 다양한 동영상을 손쉽게 제작하고, 홍보 할 수 있다. 따라서 실내 LED 효과에 비해서 컴퓨터 디스플레이를 이용한 입체 전광판의 제작 및 내용 변경에 유지 관리가 매우 효과적임을 나타낸다.