• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.168-180
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• 2013

Based on the strategic contingency theory, this study empirically examines Korean TV drama producers' changing adaptive behaviors in terms of genre variety given different levels of environmental uncertainty. The extant literature has suggested that firms tend to increase product variety in order to cope with increasing environmental uncertainty. This study attempted to verify the hypothesis that TV drama producers would employ wider variety of genre in the period with more uncertain environment(2003-2009) than the period with stable environment(1994-2002). Empirical results support the hypothesis, implying that TV drama producers tend to repeatedly produce dramas with the same genre in order to pursue efficiency in stable environment whereas they tend to employ a variety of different genre in order to cope with increasing environmental uncertainty.

• Journal of Intelligence and Information Systems
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• v.24 no.4
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• pp.33-49
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• 2018

The impact of TV Drama success on TV Rating and the channel promotion effectiveness is very high. The cultural and business impact has been also demonstrated through the Korean Wave. Therefore, the early prediction of the blockbuster success of TV Drama is very important from the strategic perspective of the media industry. Previous studies have tried to predict the audience ratings and success of drama based on various methods. However, most of the studies have made simple predictions using intuitive methods such as the main actor and time zone. These studies have limitations in predicting. In this study, we propose a model for predicting the popularity of drama by analyzing the customer's viewing pattern based on various theories. This is not only a theoretical contribution but also has a contribution from the practical point of view that can be used in actual broadcasting companies. In this study, we collected data of 280 TV mini-series dramas, broadcasted over the terrestrial channels for 10 years from 2003 to 2012. From the data, we selected the most highly ranked and the least highly ranked 45 TV drama and analyzed the viewing patterns of them by 11-step. The various assumptions and conditions for modeling are based on existing studies, or by the opinions of actual broadcasters and by data mining techniques. Then, we developed a prediction model by measuring the viewing-time distance (difference) using Euclidean and Correlation method, which is termed in our study similarity (the sum of distance). Through the similarity measure, we predicted the success of dramas from the viewer's initial viewing-time pattern distribution using 1~5 episodes. In order to confirm that the model is shaken according to the measurement method, various distance measurement methods were applied and the model was checked for its dryness. And when the model was established, we could make a more predictive model using a grid search. Furthermore, we classified the viewers who had watched TV drama more than 70% of the total airtime as the "passionate viewer" when a new drama is broadcasted. Then we compared the drama's passionate viewer percentage the most highly ranked and the least highly ranked dramas. So that we can determine the possibility of blockbuster TV mini-series. We find that the initial viewing-time pattern is the key factor for the prediction of blockbuster dramas. From our model, block-buster dramas were correctly classified with the 75.47% accuracy with the initial viewing-time pattern analysis. This paper shows high prediction rate while suggesting audience rating method different from existing ones. Currently, broadcasters rely heavily on some famous actors called so-called star systems, so they are in more severe competition than ever due to rising production costs of broadcasting programs, long-term recession, aggressive investment in comprehensive programming channels and large corporations. Everyone is in a financially difficult situation. The basic revenue model of these broadcasters is advertising, and the execution of advertising is based on audience rating as a basic index. In the drama, there is uncertainty in the drama market that it is difficult to forecast the demand due to the nature of the commodity, while the drama market has a high financial contribution in the success of various contents of the broadcasting company. Therefore, to minimize the risk of failure. Thus, by analyzing the distribution of the first-time viewing time, it can be a practical help to establish a response strategy (organization/ marketing/story change, etc.) of the related company. Also, in this paper, we found that the behavior of the audience is crucial to the success of the program. In this paper, we define TV viewing as a measure of how enthusiastically watching TV is watched. We can predict the success of the program successfully by calculating the loyalty of the customer with the hot blood. This way of calculating loyalty can also be used to calculate loyalty to various platforms. It can also be used for marketing programs such as highlights, script previews, making movies, characters, games, and other marketing projects.

• Industry Promotion Research
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• v.5 no.2
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• pp.71-81
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• 2020

This study has verified the process of helping actors recognize their sexual problems linked to sexual violence cases through early sexual experience history, and exploring and insighting the stuck feelings of sexual violence actors through psychodrama, which focuses on expressing behavior and emotions. The research questions were divided into sexual violence cases and perceptions of actors, actual insights through psychodrama, and dealt with past biblical history related to actors' events and events, exploration of childhood trauma, and insights and changes in emotions through psychodrama. The results from the study are as follows. First, they showed low self-understanding levels and frequent use of defense mechanisms against sexual violence cases in an environment related to cases involving sexual offenders, and were aware of the problematic factors affecting the cases in the course of their daily lives, but did not take them seriously. Second, there were many distorted masculinity and adult sites related to participants' biblical experience history. In the early experience of sexual activity, it was often viewed as a sexual object rather than an emotional exchange with a lover, and the contents of the initial Bible experience were linked to actual sexual violence cases committed by participants. Third, childhood trauma of participants through psychodrama led to rapidly changing family circumstances and abuse by fathers. Fourth, the actual content of emotions represented by anger in the early stages of psychodrama is meaningful in that it revealed the process of sadness, pain, regret and longing for a departing mother leading to objective insight into emotions through the catharsis process.

• Journal of Korea Entertainment Industry Association
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• v.14 no.5
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• pp.181-191
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• 2020

The purpose of this study is to suggest a direction for efficient teaching and learning idiomatic expressions in Korean to improve the vocabulary of Korean language learners. In order to make learning more interesting and enhance learning effectiveness for Korean language learners, the drama, , which was popular in Korea, was used as educational material. Since idomatic language is formed and used based on Korean history, culture, and social background, dramas containing Korean culture and sentiments can be said to be suitable materials for the teaching and learning of Korean idiomatic expressions. By analyzing the drama , 277 significant vocabularies were extracted from the drama based on vocabulary actually used. Among these, 124 idiomatic expressions were extracted after excluding overlapping expressions. Idiomatic expressions extracted in this way were classified based on vocabulary used more than 2 times. In addition, in order to select idiomatic expressions suitable for the level of the learners, 46 final expressions for Korean language education were selected considering the difficulty of vocabulary. Lastly, when the materials selected in the drama were used for education, the precautions for teaching and learning, and the direction of education on idiomatic language were classified into elementary, intermediate, and advanced grades and presented.

• The Optical Journal
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• s.97
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• pp.32-34
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• 2005

한국의 드라마“겨울戀歌”한편으로 일본이 떠들썩하다. 그러나 이 드라마 주인공 배용준(욘사마) 열풍은 2년 전부터 시작됐지만, 우리의‘韓流’사진은 겨울 연가보다도 더 먼저인 수년전부터 유행을 하기 시작해서 일본의 많은 사진가들이 우리나라를 찾고 있다. 변화하는 한국의 사진과 인터넷이나 디지털 사진, 세계속에 한국을 꽃피우는 훌륭한 사진들을 보기 위해 한국으로 모여들고 있고 한국의 사진은 이렇듯 일본에 있어 관심거리이다. 금년에도 코엑스에서 열리는 'Photo&Digital Imaging 2005’에 많은 일본의 사진인들이 방문할 예정이다. 한·일 사진 교류의 장이 되는 것도 중요하지만 우리의 사진이 세계의 중심이 될 수 있도록 세계의 사진을 우리가 주도해 갈 수 있도록 사진의‘韓流’를 만들자.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.64-73
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• 2018

Pre-production has become one of the more noticeable new trends in the Korean drama industry. The trend is being led both by the outsourcing producers and the incumbent broadcasting companies. In particular, the broadcasting companies seem to favor the mode of pre-production more and more, and that is happening not only when they are working on their own but also when collaborating with outsourcing producers. It has been generally proven and believed that the recruitment of A-list production factors is one sure way to produce better commercial results in the Korean drama industry. Then, the recent phenomenon of the pre-production is happening with the lack of the of A-list factors' participation. Especially, A-list writers have been showing a high degree of reluctance to take part in the pre-production, mentioning the inability to reflect the audience's responses on their stories. While the pre-prodction is being adopted in various genres, it is observed that the pre-produced dramas with multi-genre features have a higher chance to succeed.

• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.618-632
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• 2016

In Korea's drama industry, a production factor has several prices, not one, bucking the general economic theory. The price changes depending upon the broadcaster, the producer, and even the genre. The price gets determined by such factors as the scarcity, the substitutability, the overall budget size, and so on. For star actors, the price stands for their popularity and ego, which makes them strive so desperately for a higher pay than competitors. The rise of the production factor price has outpaced that of the production budget, to cause undesirable structural problems. It is deemed that the running guarantee could be a way to rationalize the pricing system for production factors in Korea.

• Journal of Korea Entertainment Industry Association
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• v.13 no.7
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• pp.25-38
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• 2019

For many years, emotions have been regarded as dangerous as well as obstructive to reason and rationality. Even in the history of dramatic genres based on human behavior, emotions are often portrayed as errors or flaws that lead to the collapse of characters, even though they are presented as powerful motives to evoke the characters' actions. Based on the development of the cognitive science field today, it is revealed how emotion is important for human thinking, judgment and action, and how closely reason and emotion are combined. This study examines emotions dealt with in drama genres on the basis of the sociality of emotions. Emotions also play a crucial role in the change and judgment of the audience of drama. This study examines the sociality of emotions and looks at the social aspect of individual emotions through the movie as a text. Just as horror movies attempt to communicate using and expanding feelings of fear, the movie uses the emotions of 'Sad' and 'Losing' to try to expand and share it. And I look into the mechanism in which the emotions of the characters in drama are transmitted to the audience in the form of empathy.

• Journal of the Economic Geographical Society of Korea
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• v.11 no.3
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• pp.442-458
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• 2008

This paper aims to examine the ways in which project-based organizations (PBOs) are embedded in social networks and geographical clustering in the case of TV drama industry. PBOs refer to a variety of temporary organizational forms for the performance of tasks as to integrate diverse and specialized intellectual resources. PEOs as a flexible and innovative mode of organizing knowledge resources are becoming increasingly worthy of attention in emerging the creative economy. Evidence from interviews with core persons of PEOs like producers, directors, and writers reveals that the key operational mechanism of the project form of organization is based on the highly socialized networks via individual's reputation and past experiences. In other words, the project activity in TV drama is embedded in networks which are socially constructed. Also the geographical clustering plays an important role in PBOs and project practices in TV drama are constructed around a high degree of spatial clustering. PBOs are clustering in Kang-nam and Yeouido, where are located in independent production companies and broadcasting stations. It means that the project formation in TV drama requires geographically-clustered networks of human resources, and socially, culturally and geographically embedded latent networks of interpersonal relationships are a necessary condition of POBs in the TV drama industry.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.2
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• pp.164-172
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• 2018

This paper examines the relevance of pre-production and storytelling in big data analysis and, focusing on JTBC's Man to Man series, looks at how the drama's storytelling should be structured. In this study, we conducted text mining on blogs focused on a particular topic to read the viewer's thoughts on pre-produced dramas and on 67 blogs written about Pre-Production Dramas from 2016.12.15 to 2017.12.15. Also, we conducted sentiment analysis about the Man to Man series, which is not only a pre-production drama, but also has storytelling issues. The blog text extraction and text mining were analyzed using the OutWit Hub and the R, and the tools.provided by social metrics were used to make sentiment analyses of the larger data. Sentiment analysis revealed that the viewers of the Man to Man series did not agree with the romance between Kim Sul-woo and Cha Do-ha, due to the lack of reality in the female characters. Therefore, it was concluded that it is crucial to increase the reality of the characters in order to increase the audience's empathy. These studies will continue to be necessary, because they will form the basis for digitally driven storytelling studies and will provide valuable materials for conducting predictions and instructions in the cultural content industry.