• Journal of the Korea Fashion and Costume Design Association
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• v.10 no.3
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• pp.27-36
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• 2008

This article aims to identify the current status of outsourced production of Dongdaemun brands and to discover the consumers' perception of those outsourced products, their degree of satisfaction, and preference in purchasing those products. Moreover, the strengths and weaknesses of the outsourced products, as perceived by the consmers, have been identified, and specific methods and directions for efficient overseas outsourcing of Dongdaemun brands are suggested. This study also contains experimental works, in which I have prepared questionnaires, and my advisor have collected data. This survey was conducted on corporation managers, who directly operated clothing stores in Dongdaemun Market in December 2007. The collected data have been analyzed using SPSS 12.0 with various techniques such as t-test, paired t-test, frequency analysis and $X^2$-test. The results are summarized as the following: a) Comparison of the current outsourcing status of Dongdaemun brands showed that only eight out of the total 42 investigated companies have actually been outsourcing the production of their clothes. The biggest advantage of outsourcing was the reduced unit production cost, while low quality of products, delayed production, difficulty of control and management were shown as its disadvantages; b) the reason for purchasing clothes in Dongdaemun Market was to buy various clothing products. Comparing these reasons among different groups showed that there was a significant discrepancy in terms of trend design and copy design, in which wholesale consumers had shown a higher degree than retail consumers; c) and the preference for outsourced products of Dongdaemun brands was negative in both wholesale consumers (71.05%) and retail consumers (83.54%), as they both prefer clothes manufactured in Korea. Both groups selected the expensive price as the biggest disadvantage of Korean products, and picked design as the biggest strength of the outsourced clothes. Furthennore, both wholesale consumers (63.16%) and retail consumers (74.68%) selected Italy as the most preferred country for outsourcing clothing production. in which their reason had been their expectation for good product quality. The least preferred country for both wholesale (47.37%) and retail (50.63%) consumers was China, a country which they expected poor product quality.

• Journal of the Society of Disaster Information
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• v.17 no.1
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• pp.60-67
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• 2021

Purpose: Traditional markets often have irregular space utilization patterns because the spaces are created and divided as time passed. Internally, there is high risk of fire due to problems such as aging facilities and high-density of stores and externally, there is high risk of fire spread since it is often adjacent to deteriorated residential and commercial facilities. Method: In this paper, on-site investigations were carried out to check fire risk factors and fire spread risk, and fire occurrence and expansion risk factors were investigated for traditional markets in Hwanghak-dong and Dong-daemun by using large-scale fire data from existing traditional markets. Result: As a result of the analysis, there are likely to be various problems such as high fire load and lack of safety awareness due to aging facilities and high-density of stores. In particular, it is necessary to prepare countermeasures because deteriorated residential facilities with narrow alleys around traditional markets have high fire spread. It is situation that while traditional markets mainly are managing for fire and disaster centering on the merchant association, the surrounding residential areas are not properly managed. Conclusion: It is necessary to manage deteriorated residential facilities with traditional markets, also to be linked early warning system and information to evacuate rapidly in case of fire there.

• Proceedings of the KOR-KST Conference
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• 1998.10a
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• pp.488-495
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• 1998

대도시지역은 인구와 경제활동의 밀집도가 매우 높은 지역이나 계속되는 교통혼잡의 가중에의한 신속한 물자이동의 제약과 화물작업을 위한 공간의 부족 등으로 인하여 원활한 수송활동과 물류활동을 제한하는 장애요인들이 화물의 이동에 비하여 많은 실정이다. 도시가 존속하고 생산활동, 소비활동을 하기 위해서는 원자재, 에너지, 제품 등이 도시내·외를 통해 생산부문간과 개인·집단간에 원활한 수송이 이루어져야 한다. 하지만, 서울과 같은 대도시는 우리 나라 전체 경제에 미치는 영향이 매우 큼에도 불구하고 급속하게 증가하는 승용차 위주로 교통소통, 교통체계개선(TSM), 도로망 구축 등의 정책이 시행되어 왔다. 대규모 물류이동이 필수적인 서울의 남대문시장, 동대문시장, 용산전자상가 등 오래전부터 형성되어 온 도심상가지역은 굳이 언급하지 않더라도 서울 근교 신도시에 점차 확산되고 있는 대형 할인매장 등의 유통업무지구, 대형 사무용 건물 등에 원활하고 적시의 수송지원을 위해서는 체계적이고 합리적인 물류체계와 화물시스템 못지 않게 그에 따른 도로의 기하하적 구조나 화물차량을 고려한 신호체계 등이 필요하다. 따라서, 본 연구에서는 일반적인 도시 TSM기법 중에서도 화물차량 위주의 TSM기법에 중점을 두고 대도시에 적용 가능한 도로상의 화물차량 소통기법을 연구하여 그 적용성과 기대효과를 살펴보는데 그 목적이 있다. 본 연구는 크게 도시외곽을 경유하는 화물차량에 관한 도시외곽 화물 TSM 기법과 도시내 통과차량 소통기법, 주·정차 및 조업차량관리기법의도시내 화물TSM 기법으로 구성되어 있다. 도시외곽 화물 TSM 기법의 주내용은 신호체계 개선과 도로의 기하구조 개선 등이며, 도시내 화물 TSM 기법은 화물차량의 도시내 교통소통 기법과 화물차량의 주·정차 관리 및 조업차량 관리에 대한 연구를 수행한다. 대부분의 TSM 개선방안의 시행주체가 경찰청과 시이므로 본 연구의 결과는 도시의 원활한 화물교통소통을 위하여 적용가능할 것으로 예상된다.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.221-232
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• 2006

The purposes of this paper were to identity the present condition of the imported fashion luxury brands' market arid to analyze the differences of marketing strategies according to the types of retailers. We selected 3 department stores, 5 luxury brands, 5 stores in Dongdeamun Market, and 5 internet luxury shopping malls, and conducted key informant survey to 20 experts. The brands in department stores consisted the goods according to VIPs' pre-orders, sales of the previous year, and fashion trends, and offered the differentiated customer services to VIPs. The stores in Dongdaemun Market bought the products from the parallel importers or imported the goods from the original nations of the brands by themselves. The goods in stock and steady sellers were comprised of the main portion of all products, and leather goods were dominated. The price of goods in stock was about $30\∼50\%$ lower than the normal price of department stores, but the new products' price was only about 10$\%$ lower than that of department stores. Luxury shopping malls could be classified into two types; one conducted both product buying and commission sale, and the other conducted commission sale only. In former case, however, the product buying portion was under 30$\%$. Product assortments and the price strategy were similar to the stores of Dongdeamun Market, and CRM was conducted partially.

• Fashion & Textile Research Journal
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• v.7 no.3
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• pp.283-290
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• 2005

The purpose of this study was to investigate the shopping condition of Dongdaemoon Shoppingmall. A depth interview was administered to eight consumers aged 10s through 30s who had shopping experiences at Dongdaemoon Shoppingmall. The contents of interview were about the reasons of preference for Dongdaemoon Shoppingmall, the merchandise categories purchased, assortment, price, shopping environment, and service offered by Dongdaemoon Shoppingmall. The results of this study were as follows: The reasons of consumers' Dongdaemoon Shoppingmall preference were reasonable price, variety of merchandise assortment, easy catch of fashion trend, entertainment place, and opening hour at nighttime. The mainly purchased items were casual and fashionable clothes. Children's wear was mainly bought item by housewives too. The unique design, similar merchandises sold at department stores and new style in early adoption of fashion cycle were perceived as positive aspects, but copied merchandises and large quantity of same merchandise as negative aspects. The fixed price system was not trusted by consumers. Consumers' complaints about shopping condition were crowded pathways and shopping booths, the lacks of facilities such as fitting room, toilet, lounge area, sales persons' service, and difficulty of using credit cards. From these results, some implications for marketing strategies and practices might be suggested. In order to improve the design variety of merchandises, marketers and apparel manufacturers should make efforts by managing merchandise planning, production, selling, and promotion cooperatively. Fixed price system, acceptance of credit cards, and merchandise return/exchange service should be improved. The training the salespersons was the most important and basic step and easy way to get to successful business.

• International Journal of Highway Engineering
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• v.11 no.2
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• pp.55-66
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• 2009

This study examines the consequent impact which Cheonggyechoen restoration project of Seoul makes on pedestrian network structure around the inner city, especially in terms of sustainable developments and the city's balanced development. It identifies variation of Global Integration and Local Integration of the pedestrian networks which is compared by before and after conditions with east-west and south-north walking axis by using Space Syntax. The results show respectively different set of Global and Local Integration. First, Global Integration shows high performance along the east-west axis, while pedestrian spatial networking is balancing through Donhwamunno and Samillo. Second, Local Integration illustrates both performance along both the east-west axis and the south-north axis after restoration of network. It is primarily concentrated in Taepyeongno$\sim$Samillo section(business and commercial-centered) before the restoration. In addition, total integration is holistically improved while the networking in Samillo$\sim$Baeogaegil section(the instrument shopping streets) if almost same as one another Moreover, in Baeogaegil$\sim$Dongdaemun Stadium section(market-centered), the connectivity of Cheonggyechoenro is improved after the restoration. All in all, Cheonggyechoen restoration project of Seoul allows traffics to be equally accessible from the east-west axis and the south-north axis and contributes to the connectivity improvement of the east-west axis as well as the south-north axis.