• Title/Summary/Keyword: 동경 대도시권

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Real Estate Development and Place Marketing Strategy in Dimension of Spatial Policy - A Case Study of Tokyo Metropolitan Area - (공간정책수단으로서 부동산개발과 장소마케팅전략 - 동경대도시권을 사례로 -)

  • 이정훈
    • Journal of the Korean Geographical Society
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    • v.37 no.1
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    • pp.61-74
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    • 2002
  • In late 1980s, many suburban cities in Tokyo metropolitan area have tried to construct office parks, such as Makuhari New Town, Minato Mirai 21 to promote knowledge based economy. As the most important player of this mesa project, the local government mobilized local resources from various private sectors. The local government adopted place marketing strategy to attract companies and consumers with thick pocket. The composition of this strategy embraces publicity, uniqueness, centrality of function and information and comfortability for formation of the office park. Headquarters and producer service offices were relocated in the suburban office parks for the first time in the history of modem Tokyo since 1920s. Although it is the ongoing project that encounters some financial difficulties, the office park Project will be a sound foundation for future growth of knowledge-based economy.

A Study on the Sustainability of the New Towns in Tokyo Metropolitan Area : Focusing on Self-Sufficiency and Social-Mix (동경권 신도시의 지속가능성에 관한 연구 : 자족성 및 소셜믹스를 중심으로)

  • Im, Chul-Woo;Kim, Chang-Gi
    • Land and Housing Review
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    • v.2 no.1
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    • pp.19-33
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    • 2011
  • This study considers sustainability in new town development projects in the Tokyo metropolitan area. Since the mid-1980's the purpose of new Town projects in Japan changed from encouraging residential development to sustaining self-sufficiency within multi-functional cities. Nevertheless simultaneous increases in elderly population and declines in general population became the new town's key issue. Is this trend a general phenomenon in Tokyo? Has the multi-functional city policy failed? What policies can encourage new town self-sufficiency? Judging from this research, the new towns of Tokyo are relatively young areas with low aging rates and low rates of population decrease. Nevertheless, in view of the multi-functional city plan, levels of self-sufficiency and social-mix in most new towns are inadequate. Considering these, this research recommends new town plans be required to consider surrounding industries and the accessibility form CBD to encourage self-sufficiency. Moreover, The social mix plan encouraging residential diversity is important to the sustainability of the new town.