• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.4
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• pp.63-81
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• 2013

This study examines the impacts of antecedents on the outdoor sportswear brand personality dimensions and identifies the effects of brand personality dimensions on brand attachment and brand commitment. An online survey was conducted on women in their 20s to 50s, who have experienced to purchase the outdoor sportswear before and 420 responses were analyzed. The results of this study were as follows: 1) The results of factor analysis and the reliability test on the outdoor sportswear brand personality clearly showed factorial structures that include sincerity, excitement, vitality, and prestige. 2) The antecedents of brand personality including quality, price, advertising, and store environment had different influences on the outdoor sportswear brand personality. 3) The dimensions of outdoor sportswear brand personality had a different influence on the brand attachment and commitment. 4) The brand attachment showed a significantly positive influence on the brand commitment. This study indicates that the brand personality could be a useful tool for enhancing the brand attachment and commitment and marketers should develop and utilize the marketing mix according to the brand personality which they want to convey.

• Journal of the Korean Society of Costume
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• v.59 no.1
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• pp.47-59
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• 2009

This paper aimed at the development of face covers which is face protection articles for blocking UV rays and yellow sands, with a view to assist the further activation of outdoor life. The four-stage design process of field study, design, design evaluation, final selection of designs was set up for the effective product development. Field study included on-line and off-line market survey on the products for sale in market and observation on those wearing face covers. Depth interviews were done to know consumer understandings and satisfaction levels for current face covers. The results of market survey showed that most of the face covers currently in the market were mask types, which were produced for the blocking of dust and yellow sands rather than UV ray protection. The major clients of the mask were the women in their 30's-50's and the designs for these clients were very limited. Since the number of younger women and men enjoy the outdoor sports has increased, the face covers for these people should be developed. For this purpose, the direction of new face cover design had 2 points: diversification of design in terms of color, material, shape and giving seasonal differences. 12 designs were designed on the first design stage, but after both wearing test by 16 testees and UV ray blocking test to evaluate these designs, 6 face cover designs were finally selected.

• Journal of the Korean Society of Costume
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• v.65 no.8
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• pp.22-34
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• 2015

This study was intended to investigate the influences of consumer's self-monitoring, pioneer brand awareness, types of endorsers on quality perception of "me-too" brands with a focus on outdoor brands. The design of this research was comprised of 2 types of self-monitoring(high vs. low), 2 types of pioneer brand awareness(high vs. low), 2 types of endorsers(professional expert vs. typical consumer). The study was carried out by using samples from residents of Seoul and Gyeonggi area. The number of subjects used in the final analysis totaled 243, with age of the consumers ranging grom 20's to 50's. The results of this study were as follows. Self-monitoring, pioneer brand awareness and types of endorsers had shown a statistically significant correlation effect on the quality perception of me-too brands. Especially, in the high-level self-monitoring group, the effect of pioneer brand awareness on quality perception of me-too brand was significant when typical consumer model was given. The result presents that using a professional expert model in the market rather than a typical consumer model can offset the quality perception of pioneer brand with low awareness.

• Fashion & Textile Research Journal
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• v.18 no.1
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• pp.27-37
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• 2016

This study examined consumer perceptions towards outdoor wear differentiation and product attributes for outdoor wear differentiation to develop an outdoor wear differentiation strategy. It also investigated how consumer's evaluated product attributes according to consumer's demographic characteristics. Data were acquired from a survey of 454 adult respondents aged over 20 that was analyzed with descriptives, frequency, t-test, one-way ANOVA, factor analysis, and reliability. The results were as follows. First, it showed that consumers did not have a positive or a negative perception toward outdoor wear differentiation, and they thought outdoor wear should be differentiated. Those married and older tended to think that outdoor wear should be differentiated more than that for those single and younger. Consumer evaluations were significantly different on the necessity of outdoor wear differentiation according to age and total income. Second, consumers assessed that color, pattern and textiles had similar characteristics among outdoor wear brands; in addition, brand recognition and brand image had very different characteristics. Third, product attributes for outdoor wear differentiation were service and store, product quality, brand and popularity, and product designs with mean values of product quality, product design, service and store, and brand and popularity, respectively. Fourth, consumers were significantly different in the importance assessment of product attributes for differentiation according to gender, marital status and age.

• Journal of the Korean Society of Manufacturing Process Engineers
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• v.13 no.3
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• pp.63-69
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• 2014

This paper studies the strength, fatigue sensitivity, safety factor and lifetimes by means of structural and fatigue analyses of different models of rear doors upon the opening of doors and windows leading to severe fatigue fractures of the window motor components of rear doors. The simulation models were a standard model and other models. The other models, which are denoted here as models I and II, were modified versions of the standard model, with a rib of 3mm and a thickness of 2mm as compared to the standard model. The door was modelled with CATIA V5 and analyzed with the ANSYS program. The material of the rear door was cold rolled steel (DDQ). From the study results, the standard model and model I were confirmed to be less safe upon the opening of the door as compared to the opening of a window in terms of fatigue, but model II was found to be safe for both door and window openings.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.17 no.11
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• pp.1093-1101
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• 2007

This study presents the design improvement process for door module. Its objective evades the resonance generated at module plate due to the operation of window regulator motor. For this study, the design improvement process is composed of experimental methods having three steps. First step is modal analysis at door assembly status for acquisition of dynamic characteristics which are modal frequency and damping. Second step is a vibration experiment to get the test mode considered an efficiency of window regulator motor. Last step is a vibration measurement by the form of $6{\times}6$ array on module plate. A vibration measurement of $6{\times}6$ array form can be got to three analysis results which are a transfer path of vibration using cross correlation function, a vibration map using OA level and a contribution by frequency band using coherent output power spectrum on module plate. These results are applied to SDM(structural dynamic modification) for design improvement to get around the resonance on module plate by the excitation of window regulator motor.

• Language and Information
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• v.10 no.1
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• pp.21-46
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• 2006

This study proposes a Word Sense Disambiguation (WSD) algorithm, based on concept learning with special emphasis on statistically meaningful lowest frequency words. Previous works on WSD typically make use of frequency of collocation and its probability. Such probability based WSD approaches tend to ignore the lowest frequency words which could be meaningful in the context. In this paper, we show an algorithm to extract and make use of the meaningful lowest frequency words in WSD. Learning method is adopted from the Find-Specific algorithm of Mitchell (1997), according to which the search proceeds from the specific predefined hypothetical spaces to the general ones. In our model, this algorithm is used to find contexts with the most specific classifiers and then moves to the more general ones. We build up small seed data and apply those data to the relatively large test data. Following the algorithm in Yarowsky (1995), the classified test data are exhaustively included in the seed data, thus expanding the seed data. However, this might result in lots of noise in the seed data. Thus we introduce the 'maximum a posterior hypothesis' based on the Bayes' assumption to validate the noise status of the new seed data. We use the Naive Bayes Classifier and prove that the application of Find-Specific algorithm enhances the correctness of WSD.

• Transactions of the Korean Society for Noise and Vibration Engineering
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• v.25 no.9
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• pp.614-619
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• 2015

The purpose of this study is that developing the index which evaluate sound quality of door latch and improving its sound quality through that results. For that, various operating sound of door latch was used for jury test. Loudness and sharpness related metrics are dominant in sound quality index we developed. This research investigate the main transfer path of its operating sound through sound field visualization and get conclusion that could reduce the impact sound of door latch. Therefore, we could verify sound quality improvement of modified product by using sound quality index.

• Journal of the Korean Society of Costume
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• v.66 no.2
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• pp.76-89
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• 2016

Because of consistent growth of the outdoor-wear market, many outdoor wear brands have implemented diverse marketing strategies to catch consumers' attentions. This research was started with a purpose of examining sponsorship marketing and its effects on outdoor-wear brands. Future research should be conducted by modifying and supplementing the points that were not considered in this study. The factors used to analyze the effects of sponsorship marketing on outdoor-wear brands were brand attitude and purchase intention, and the study used questionnaires collected from 396 men in the Daegu-Gyeongbuk Province. Analysis of the data was performed using factor analysis, independent sample t-test, ANOVA, and cluster analysis. The study result is as follows. First, there was no difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to the level of information consistency. Second, there was a significant difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to age, income, clothing expenditure, and spending for products. Third, there was no difference in sponsorship-marketing attitude, brand attitude, and purchase intention according to the shopping orientation group.

• 한국전산유체공학회:학술대회논문집
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• 2007.04a
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• pp.64-67
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• 2007

In the present study, the wind pressure transients on platform screen door in side platforms caused by passing trains have been investigated numerically. The transient compressible 3-D full Navier-Stokes solution is obtained with actual operational condition of subway train and the moving mesh technique is adopted considering the train movement. To achieve more accurate analysis, the entrance and exit tunnel of platform are included in a computational domain and detailed shape of train is also modeled Numerical analyses were conducted on five operational condition which are different velocity variation of subway train, existence of stationary train and passing each other trains. The results show that pressure load on platform screen door is maximized when the two trains are passing each other. It is also seen from the computational results that the maximum pressure variation was found to be satisfactory to various foreign standards.