• Korean Institute of Interior Design Journal
• /
• no.39
• /
• pp.92-99
• /
• 2003

Big 3 Korean department stores - Lotte, Hyundai, and Shinsegae have pursued a differentiation strategy in order to survive the era of big-bang. This study has proposed to present a frame work with which we can recognize the character of design, which is pertinent to a differentiation strategy. The results of study are as follow ; 1) Lotte department store reveals the 3 strategies - location, composition and specialization strategy and the character of design has traditional, high class and neutral disposition. 2) Hyundai department store reveals high class strategy and the character of design has high class and modern disposition. 3) Shinsegae department store reveals high class and specialization strategies and the character of design has high class, tradition and modem disposition.

• Journal of the Korean association of regional geographers
• /
• v.4 no.1
• /
• pp.57-76
• /
• 1998

Yanji(延吉) city is the district seat of the Yanbian(延邊) Korean Autonomous District where is located in the Jilin(吉林) Province in China, and also the largest city with a population of three hundred sixty thousand, Since the mid-1980s, the inter-exchange and cooperation between Yanbian District and South Korea has been increased rapidly. That draw many scholars' attention to studying Yanbian District and Korean Chinese as a research theme for area studies. Unfortunately they neglect the study of the commerce and service industry in Yanbian city, which has indicated its rapid growth by the market economic policy of China, and an inter-exchange between Korean Chinese and Korean. The purpose of this study is to provide an information to many Korean potential investors for an investment strategy of the commerce and service industry in Yanji city. In order to do so, this study consists of three major steps. First of all. we analyzed the regional structure and locational characteristics of the commerce and service industry in Yanji City. Secondly, we investigated the characteristics of consumers behavior toward purchasing goods and service facilities. Finally, we supplied the proper businesses and location information for investment to Korean firms according to the results that identified above. In conclusion, we suggest that the proper businesses to invest are department store, retail clothing store, shoes store, cosmetics store, electronics and home appliances store, oversea branch offices of trading companies, Korean-style restaurant, hotel, nightclubs, Korean-style music room(Noraebang), travel agencies, beauty parlors, video rooms, electronic games, and so on. We also suggest that the proper locational areas to invest those businesses are the core area of the commerce and service industry in Yanji, where are Xinxing(新興) 3-zone and Jinxue(進學) 2-zone expressed in the Yanji city figure.