• Journal of Digital Convergence
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• v.13 no.11
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• pp.109-118
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• 2015

Brand integration is necessary for the effective development and implementation of local brand. However, integrated brand can't be successfully used without 2 key points, concrete foundation and effective use of the brand image. The brand integration research was operated by selecting eight states council and 10 local cities that have more than one million populations. In states side, seven of eight states were experiencing lack of effective development and controlling process. On the other hand, integration effort need to be made in 10 city brands, though brand controlling process was not bad. It seems that brand improvement process that can express variety of important meaning in one simple integrated brand image is necessary. Therefore, we need to make effort to develop those integrated brands by setting brand strategies that could easily deliver wide range of meanings with simple image and making manuals to systematically manage them.

• Journal of the Korean GEO-environmental Society
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• v.16 no.1
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• pp.17-27
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• 2015

Recently, Korean government has tried out to set up earthquake hazards prevention system. In the system, several geotechnical hazard maps including liquefaction hazard map and landslide hazard map for the whole country have drawn to consider the domestic seismic characteristics. To draw the macro liquefaction hazard map, big data of site investigations in metropolitan areas and provincial areas has to be verified for its application. In this research, we carried out site response analyses using 522 borehole site investigation data in S city during a desirable earthquake. The soil classification was separately compared to shear wave velocity considering the uncertainty of site investigation data. Probability distribution and statistical analysis for the results of site response analyses was applied to the feasibility study. Finally, we suggest a new site amplification coefficient, hereby presented with the similar results of liquefaction hazard mapping using the calculated liquefaction potential index by the site response analyses. Above-mentioned study will be expected to help to follow research and draw liquefaction hazard map in moderate seismic region.