• Journal of Korean Library and Information Science Society
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• v.38 no.1
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• pp.3-28
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• 2007

It is thought that the various PRs of public library are the PR within the jurisdiction. outside the jurisdiction, by print media. by audio-video media. by fixture. by event. by media outlet. by campaign, through cyber space. and through associated organization. But the strategy of PR from this study is followed. First. the team for PR should be organized. Second. the librarian for PR should be distributed. Third, the budget for PR should be raised. Forth. the organizations of community should be made the full use of for PR. Fifth, the media outlet of the community should be made the best use of. Sixth. the news letter published by public library should be utilized. Seventh. the internet homepage of public library should be made good use of.

• Journal of the Korean Society for Library and Information Science
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• v.46 no.1
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• pp.223-240
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• 2012

This study aimed to enhance our understanding of the public relations of public libraries through newspaper article analysis. Thus, this study built a theoretical background on the public relations of public libraries through newspaper articles. It examined newspaper articles on Eunpyeong Public Library in 2010 according to newspaper classification, article type, and article content among others. Accordingly, this exploratory case study, which used the methods of content analysis, interview, and site visit, analyzed them, with emphasis on such factors as the subjects, objects, direction, contents, and methods that influenced the public relations of public libraries.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.21 no.4
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• pp.5-15
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• 2010

In order to reconstruct the concept on the public relations of public libraries, this study builds a theoretical background on the public relations of public libraries and tries to systemize the public relations of public libraries utilizing the Linkage System by Grunig & Hunt. Emphasizing the importance of the communication between the organization and its environment, Grunig & Hunt theoretically systemized the Linkage System of the organization. Adopting the Linkage System, this study tries to conceptualize the subjects, objects, directions, contents, and methods on the public relations of public libraries.

• KLA journal
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• v.55 no.9
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• pp.19-23
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• 2014

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.32 no.3
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• pp.67-91
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• 2021

The purposes of this study is to identify the perception of students' use of university libraries' public relations activities using Instagram and propose ways to improve the operation of university libraries' Instagram. To this end, the status of Instagram operations of domestic and foreign university libraries was investigated, and a survey was conducted on 292 students who used the library Instagram of their universities. Based on the research results, first, it is necessary to promote the use of libraries by using 'Library Events' information closely related to the use of Instagram by students, but planning ways to participate that can lead to practical use of libraries. Second, it is necessary to promote the role of librarians through Instagram and utilize daily communication information in order to positively affect library image recognition. Third, it is necessary to guide users on how to inquire on library Instagram and actively respond to communication with users through periodic post uploads and monitoring.

• Journal of the Korean Society for Library and Information Science
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• v.45 no.4
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• pp.179-207
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• 2011

This study was conducted by surveying users' perception about the public libraries' current public relations, which can contribute to developing the most appropriate public relations strategies for persons with disabilities(PWDs). This study concluded, first, PWDs' experience with the PR of the library services was a very low 32.4%. Intellectual disabilities, especially, were reported to have no experience in public relations. Second, the library public relations media which PWDs utilized the most were the Internet, library bulletin boards, banners, ARS services, and podcasting, in that order. However, satisfaction with promotions appeared below average(3 points or less). On the other hand, interest in public relations media was very high. Third, it appeared that library users with disabilities most frequently use the websites of their school library, the National Library of Korea, and public libraries in that order. However, the usage rate of services and users' satisfaction with them were very low. Finally, a high demand for facilities with accessibility to PWD users emerged as a result of this study. Therefore, this study recommends greater accessibility, convenience, and ease of facility use for persons with disabilities.

• KLA journal
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• v.55 no.9
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• pp.14-18
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• 2014

• Journal of Korean Library and Information Science Society
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• v.41 no.2
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• pp.5-25
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• 2010

This study attempts to compare Jeonju Municipal Library(JML) and RCPL(Richland County Public Library). It was expected that the comparison would give public librarians some suggestions as to their libraries' strengths and weaknesses. JML has shown some weaknesses compared to RCPL, specially, in the quality and quantity sections of resources, budgets, areas of library, public relations, circulations, reading club enrollment are strengths of RCPL, compared to JML. However, JML has the strength in the participation of a lot of volunteers and visitors to the library. JML should extend and publicize the high service quality as the citizens' library.

• Journal of the Korean Society for Library and Information Science
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• v.56 no.2
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• pp.157-177
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• 2022

This study, in relation to the decision to designate April 12 as the Library Day and the week from that day as the Library Week starting in 2023 in accordance with the amendment of the Libraries Act, suggests ways how the Library Week could be activation plan based on the analysis of the meaning and history of the Library Week which started in 1964 and cases of the use of library week at home and abroad. The uses of library week at home and abroad were analyzed and based on the implications drawn, suggestions for promoting the Library Week, were made in terms of three aspects - efficient methods for using the Library Week, changes in programs, diversification of promotional strategies. This paper suggests in order to promote the Library Week, various ways of running events, online and offline platforms, honorary ambassadors, unique commemorative events, national campaigns, archiving and all-year-round promotional channels and system are needed. This study could be used as a reference for promoting the Library Day and Library Week that will start in 2023.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.3
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• pp.103-122
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• 2022

The purpose of this study is to suggest for utilization of supporters to promote public libraries. To achieve the study purpose, in-depth interview with nine public library supporters of two public libraries was conducted. The data were analyzed using a qualitative method. The order in which the data analyzed is as follows: segmenting, first coding, in-depth coding, and theme discovery. According to the study results, the followings were suggested for the operation of public library supporters: 1) needed to assign roles based on supporters' capabilities and personal characteristic, 2) needed proactive role by the librarian in charge, 3) needed proactive role by the public library, 4) needed adequate rewards, 5) needed prior education about the public library.