• Journal of the Korean Society for information Management
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• v.32 no.3
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• pp.183-197
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• 2015

The purpose of this conceptual paper is to identify the library services market and its characteristics versus the common commodity market so that marketing and management in library services can be more fruitful in terms of research and development. Based on the developed hypothetical market, a library services market is identified; the market is then characterized in comparison to the common commodity market using three theoretical characteristics of the library services market: indirect exchange, limited competition, and time-lagging exchange. Based on these characteristics, two possible research directions are suggested: development of goals for library management and consideration of applications in library marketing.

• Journal of Korean Library and Information Science Society
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• v.44 no.1
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• pp.279-303
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• 2013

The purpose of this study is to suggest public library service positioning strategies for the segmented markets according to public library service users' loyalty. To achieve the study purpose, this study conducted interview with public library users. Qualitative method was utilized to analyze the data. The following public library service positioning strategies for the both segmented groups were suggested: 1) expanding of bookmobile service and utilization of shuttle bus, 2) regular and systematic user study, 3) diversification of public library service promotion methods, 4) user survey, 5) internal marketing, 6) increasing environmental quality of public library services, and 7) provision of reading programs for preschoolers, students, and their parents.

• Journal of Korean Library and Information Science Society
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• v.38 no.3
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• pp.321-334
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• 2007

Marketing techniques developed for private organizations are being widely used in libraries. The primary focus in marketing has shifted to maximizing user perceived value from the perspective of library users. This paper examines library as an industry as a way to establish the basis for library's overall value, applies the R-I-R model and its taxonomy of value in using library and information services, and proposes market orientation approach to systematically plan and coordinate academic library marketing activities.

• Digital Contents
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• no.10 s.53
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• pp.4-7
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• 1997

대학 및 연구소 도서관의 디지틀 도서관 구축작업이 본격화되고 있다. 국내에 디지틀 도서관 구축을 시작한 대학은 현재 두군데 정도지만, 도입을 고려하고 있거나 준비중인 곳을 따져보면 빠른 시간에 확산될 '열린' 시장이다. 디지틀 도서관은 대학 도서관 뿐 아니라 정부출연연구소, 지방자치단체 등에서도 활용가치가 높다. 또 멀티미디어 데이터까지 처리하므로 VOD, AOD 서비스를 할 수 있는 방송국, 박물관 등에서도 디지틀 도서관 구축은 앞으로 필수적이라 볼 수 있다. 이 분야를 집중 공략하고 있는 시스템통합 및 전문업체들의 구축전략 및 기술현황을 살펴본다.

• Journal of the Korean Society for information Management
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• v.28 no.3
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• pp.179-195
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• 2011

The purpose of this study is to investigate the implications that GIS(Geographic Information Systems) can have in public library collection selection and service development from a marketing perspective. GIS is a computer system capable of assembling, storing, manipulating, and displaying geographically referenced information. Through the understanding and utilization of GIS, we can collect geographical, transportation, political, legal, demographic, economic, social, cultural, educational, and recreational information of the community. Public libraries can utilize GIS for market research, including customer analysis to select library collection and develop library service based on library users' needs. As a result, public libraries can find a way to make a lasting relationship with users which is the final goal of marketing activities.

• Journal of the Korean Society for information Management
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• v.28 no.4
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• pp.221-242
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• 2011

The changes of university entrance system which is affecting public library management and services, and current situation of private education market were analyzed for this study. It was revealed that we have several competitive forces that determine library service justification in Korean service environment(market) which has not experienced in the developed countries. The elements of private education may drive competition in the book reading service industry. Such elements effectuate serious problems and discourage library service marketing to the user. For a sustainable competitive advantage, English language collection and reading program model was developed for library marketing strategies(as applying leverage).

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.4
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• pp.71-91
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• 2012

As the smartphone market has expanded and university students in their twenties account for the largest portion of the market, university libraries need to provide mobile library services to keep up with students' growing demand in mobile services. The purpose of this study is to analyze the status and trends of mobile services in Korean university libraries. This study investigated mobile services of 434 university libraries in Korea and 114 ones which are members of ARL during the months of September and November in 2012. As a result, this study found that university libraries in Korea were offering 55 mobile Web and 29 mobile application services with 11.2 and 10.7 contents respectively. In addition, on the basis of the identified current problems, this study suggested further steps for developing and improving mobile services in Korean university libraries.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.22 no.3
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• pp.109-127
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• 2011

The purposes of this study are to investigate the perception and satisfaction of parents about e-books and to suggest ways to improve library e-book services. A user survey of one hundred twenty parents is carried for library use, computer use, and e-book user / non user behavior, library e-book service evaluation, selection of children's e-books and so on. Based upon the results, proactive library e-book service promotion such as public relations and e-book user education, easy access to e-book collections, recognition of e-book services at libraries, positions for e-book librarians and their professional continuing education, and self-evaluation of library e-book services.

• Journal of Korean Library and Information Science Society
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• v.34 no.4
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• pp.83-103
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• 2003

Electronic books offer various possibilities for expanding access as well as changing reading behavior in our life. However despite the considerable promise of e-book, e-book market was not vitalized than re expected. This study investigated the current e-book environment and suggest some guidelines for making e-books a viable part of libraries' collections and our reading life. Findings and issues about the status of the current e-book market and technologies, and some experience of libraries in the advanced countries give us a lesson for the Korean library societies.

• Journal of Korean Library and Information Science Society
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• v.31 no.2
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• pp.93-112
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• 2000

공공도서관은 인구통계적, 경제적, 자연적, 기술적, 정치적 환경속에서 지역사회 정보제공과 평생교육의 책임을 가진다. 공공도서관의 홈페이지를 통한 커뮤니케이션으로 행정, 생활, 지역문화, 교육, 직업정보 등을 제공 받을 수 있다. 공공도서관은 지역사회 정보문화센터로 평생교육 프로그램을 제공한다. 공공도서관의 핵심적 교육은 신직종 개발을 위한 프로그램을 안내하고 21C 첨단 유망직종을 소개하며 DB를 통한 취업정보, 직무교육 등 정보교환이 가능할 수 있도록 정보서비스를 확대해야 할 것이다.